BPCM.

Account Manager

• Manage the day-to-day workflow of a minimum of 4–5 client accounts while driving consistent, high-quality media results and providing regular account updates to the Director, Senior Director and/or Vice President.
• Review, and approve agendas, press releases, media pitches, recaps, activity reports, clip books, and other client-facing and internal materials.
• Serve as the primary day-to-day client contact and act as the client lead when appropriate, proactively addressing client needs and resolving issues effectively.
• Develop and execute strategic press campaigns that support brand initiatives, including openings, special events, product and category launches, and other key milestones, while identifying new media opportunities throughout the year.
• Create and manage client communications calendars in partnership with senior leadership and account teams to support integrated business objectives across all channels.
• Collaborate cross-functionally with internal teams to develop and execute integrated communications strategies.
• Manage client expectations and identify opportunities to strengthen and maximize the client partnership with BPCM.
• Build, cultivate, and maintain strong relationships with key media contacts to secure impactful and meaningful coverage.
• Develop strategic communications plans, including media opportunities, messaging, tactics, and timelines aligned with overall client objectives.
• Advise clients on public relations strategy and collaborate with internal teams to develop and execute strategic media plans.
• Mentor and provide leadership to junior team members by overseeing account workflow, offering guidance, and ensuring high-quality deliverables.
• Contribute to new business development by preparing proposals, timelines, presentations, and case studies, while assisting in identifying new business opportunities.
• Participate in brainstorming sessions to develop creative, strategic communications ideas and campaigns for clients.

Account Supervisor, Fashion

Influencer Marketing

• Responsible for a growing Influencer + Celebrity Relations team, LA (5)
• Effectively lead, manage and mentor senior team members, while maintaining relationships with the junior team members to ensure a robust talent pipeline and foster career growth
• Support client’s strategy and ensure articulation of the brand’s desired image and position, consistent communication of image and position to all constituencies, both internal and external.
• Seamlessly manage and work across all BPCM divisions and practices, (Fashion, Beauty, Corporate Communications, Travel, Wine & Spirits) to foster seamless integration of Influencer + Celebrity Relations service teams across all accounts
• Provide high-level strategic direction to clients on planning, initiatives and overall brand positioning
• Ensure each client’s strategic plans are KPI-based and goal-driven and that our teams meet or exceed those KPIs and/or goals
• Oversee all reporting for various clients including, but not limited to: weekly, monthly, and wrap up reports – analyzing + summarizing data (calculating total impressions #, examining trends, key learnings, gathering feedback and sharing insights, etc.)
• Drive effective talent strategy and procurement for all Agency clients’ celebrity and/or influencer focused programs and campaigns
• Participate in internal and client dialogue and ongoing meetings and brainstorms about client’s talent campaign needs and devise strategies to move projects forward
• Manage and/or support other team members on talent outreach and negotiations on behalf of Agency clients; assignments include drafting talent SOW, conducting outreach to talent representatives, drafting and sending talent Formal Offer and consulting on, managing revisions for, and negotiating Long Form Agreement in conjunction with legal counsel
• Serve as point of contact for talent and talent representation, including but not limited to coordinating all communication and scheduling with appropriate parties throughout Campaign
• Help oversee the management and execution (scheduling, approval process, briefing materials, etc.) of all talent services
• Manage necessary communication with SAG-AFTRA signatory in order to fulfil Agency client’s obligation to SAG-AFTRA regulation
• Maintain strong relationships with talent agents, managers, publicists, personal assistants, talent, costume designers, prop masters, etc.
• Act as a thought leader within the company and an authority on the ever-changing social media landscape; stay current with best practices, trends, innovative tools and industry standards related to Influencer Marketing, PR and social media
• Participation in the development of program/campaign ideas in the influencer space inclusive of content creative, influencer usage or earned opportunities
• Planning and executing media-specific events including celebrity, influencer and KOL events

Vice President, Influencer – Celebrity Relations

Executive Assistant

• Provide high-level administrative support to the two partners, including calendar management, scheduling meetings, and organizing travel arrangements.
• Prepare documents, presentations, and other materials for meetings and client presentations.
• Screen calls, emails, and other correspondence, prioritizing and responding on behalf of the partners when necessary.
• Assist with day-to-day office needs, ensuring smooth operations and support for the leadership team.
• Accurately prepare and file expense reports and invoices in a timely manner using Excel and expense software, SAP Concur
• Maintain up-to-date and organized contact lists, files and confidential records
• Handle personal ad hoc duties as needed
• Serve as the dedicated point person for BPCM operation inquiries
• Coordinate and manage office supplies and resources.
• Serve as the main point of contact for office-related needs, including vendor management.
• Assist in maintaining a clean, organized, and welcoming office environment.
• Assist with recruitment by scheduling interviews, liaising with candidates, and maintaining applicant tracking.
• Provide administrative support for employee onboarding
• Participate in shaping and maintaining a positive, inclusive, and creative office culture by assisting with employee engagement initiatives and team-building activities.
• Be an active and supportive team player who contributes ideas to improve agency processes and the working environment.