Growth Marketing

• Lead growth strategy for G3’s Department of Defense portfolio, including pipeline development, opportunity qualification, customer engagement, capture support, and strategic teaming.
• Identify, shape, and pursue new Defense opportunities aligned to G3’s capabilities, contract vehicles, past performance, and strategic growth goals.
• Develop and maintain trusted relationships with DoD customers, contracting officials, program managers, industry partners, prime contractors, subcontractors, and teaming partners.
• Work directly with the President & CEO to establish Defense account plans, revenue targets, pursuit priorities, and long-term growth strategies.
• Represent G3 in customer meetings, industry events, teaming discussions, capture strategy sessions, and proposal development activities.
• Support proposal efforts by contributing technical, management, staffing, transition, past performance, and executive-level solution content.
• Provide executive oversight of G3 Defense programs to ensure contract performance, customer satisfaction, staffing stability, deliverable quality, and compliance with contract requirements.
• Manage G3 program managers, project leads, and employees at the PMO level to ensure consistent delivery standards and accountability across Defense contracts.
• Establish and maintain PMO governance processes, including performance reviews, status reporting, risk management, staffing plans, issue escalation, quality control, and customer communications.
• Monitor program performance metrics, service-level requirements, staffing coverage, financial performance, deliverable schedules, and customer feedback.
• Provide executive escalation support for customer concerns, staffing issues, subcontractor performance, contract risks, and operational challenges.
• Partner with recruiting, operations, contracts, finance, and corporate leadership to support staffing, retention, onboarding, employee performance, and workforce planning.
• Mentor and support G3 employees assigned to Defense programs, promoting a culture of accountability, professionalism, responsiveness, and mission ownership.
• Support key personnel placement, employee development, succession planning, and workforce continuity across Defense programs.
• Monitor portfolio-level revenue, margins, staffing burn, labor mix, and growth opportunities in coordination with the President & CEO and corporate leadership.
• Ensure programs are delivered in alignment with G3’s quality standards, customer requirements, security expectations, and contractual obligations.
• Support contract expansion, recompetes, modifications, task order pursuits, and adjacent growth opportunities.
• Maintain awareness of DoD market trends, customer priorities, acquisition forecasts, competitor activity, and emerging technology needs.

Vice President, Defense Programs – Growth

• Own the strategic direction of our paid acquisition portfolio across channels such as Google, Bing, Meta, and native/prospecting platforms (Taboola, Dianomi, LiveIntent, and similar).
• Manage and develop a team of Growth Operators, providing coaching, direction, and support to maximize individual growth and team performance.
• Determine how acquisition investments are allocated across channels to maximize member growth, lifetime value, and long-term business impact.
• Develop growth strategies grounded in member behavior, subscription economics, and long-term business impact.
• Identify opportunities across channels, offers, messaging, pricing, funnel experiences, and conversion flows.
• Diagnose performance shifts and uncover the underlying drivers behind success or decline.
• Evaluate emerging channels, platforms, and acquisition opportunities and determine where we should invest next.
• Establish testing priorities and ensure resources are focused on the highest-leverage opportunities.
• Partner with engineering, data, and technical teams to shape the future of our acquisition engine.
• Identify opportunities to automate, augment, and improve marketing workflows using AI.
• Spec, evaluate, and improve AI-enabled systems that are built in partnership with engineering. These systems support channel management, creative generation, performance analysis, and campaign optimization, defining what good looks like and driving the iterations to get there.
• Stay at the forefront of AI developments in marketing and bring new ideas, tools, and approaches back to the team.
• Design and evolve the operating model that enables Growth Operators, AI agents, and automated workflows to work together effectively.
• Act as the strategic orchestrator of our growth ecosystem, ensuring human and AI resources are deployed against the highest-impact opportunities.
• Determine where human judgment creates the greatest value, where AI can operate autonomously, and how work should flow between the two.
• Own the performance and effectiveness of AI-enabled growth systems, establishing monitoring frameworks, feedback loops, and continuous improvements that drive better business outcomes.
• Establish measurement frameworks that connect channel performance to business outcomes.
• Drive rigorous experimentation across channels, creative, offers, and funnel experiences.
• Translate data into clear recommendations and actionable growth initiatives.
• Partner with our BI and data teams to improve visibility into performance and attribution.

Growth Strategy Lead

• Lead analytical workstreams to evaluate new product concepts, including market sizing, competitive landscaping, and financial modeling.
• Help manage the new idea intake and prioritization funnel, including preparing materials for intake and ideation forums.
• Develop investment cases for new product builds and partnerships
• Conduct ROI modeling and scenario analysis to support portfolio prioritization decisions.
• Support execution of Commercial Product’s build-buy-partner strategy through structured diligence and stakeholder coordination.
• Partner with Growth Studio and Commercial product leaders to assess and advance priority innovation initiatives (e.g., AHPs, GLP-1s, emerging care models)
• Develop frameworks, dashboards, and metrics to evaluate pilots and inform scale decisions.
• Synthesize complex analyses into clear executive-ready recommendations.

Product Innovation & Growth Strategy Director

• Serve as the day-to-day relationship lead for a portfolio of strategic Zillow Premier Agent (ZPA) partners, managing your book like an owner with clear plans tied to business goals.
• Understand and influence each partner’s business model, organizational structure, and growth plan; use hypothesis‑driven analysis to frame challenges and opportunities in simple, decision‑ready terms.
• Deliver regular performance reviews supported by data to help partners improve program performance and accomplish their business objectives.
• Champion Zillow’s integrated tools and services as part of a unified, integrated‑transaction experience.
• Guide partners through onboarding, enablement, and scaling in the Preferred program, translating strategy into clear action plans with owners, timelines, and success measures.
• Lead change conversations with partner leaders, reinforcing the 'why,' clarifying what’s changing (and what’s not), and staying engaged through adoption until behaviors and results are durable.
• Analyze lead conversion, close rates, and partner behavior using Salesforce and BI tools such as Tableau.
• Translate insights into a focused set of recommendations with expected impact, helping partners prioritize levers that drive the greatest performance lift.
• Maintain disciplined pipeline and forecast hygiene; use inspection of leading indicators to anticipate risk and adjust strategies before results degrade.
• Apply consultative selling and Challenger methodology to encourage partners to rethink growth strategies and team management approaches.
• Multi‑thread across partner organizations, building relationships with decision‑makers and influencers and earning trust through industry literacy, credible examples, and consistent follow‑through.
• Articulate the value and ROI of Zillow solutions in clear business terms, helping partners make informed tradeoffs and long‑term decisions.
• Stay informed on local real estate trends, regulations, and competitor activity.

Growth Advisor

• Support partner enablement and onboarding for Zillow's partners
• Manage a portfolio of Zillow Premier Agent partners
• Monitor and encourage partner use of Zillow’s integrated tools
• Track and report on partner activity using Salesforce and BI dashboards
• Collaborate with cross-functional partners

Growth Specialist

• Own Starlink’s consumer subscriber growth strategy and execution for Arkansas, Louisiana, Oklahoma, and Texas, fully responsible for achieving ambitious growth targets within the states
• Serve as Starlink’s local market owner, accountable for awareness, acquisition, partnerships, and performance
• Execute business development strategies to expand Starlink’s consumer presence across the region
• Identify, evaluate, and build new customer acquisition channels including with internet service providers, affiliates, utilities, retailers, installers, real estate partners, community organizations, and local governments
• Drive deal execution from opportunity identification through commercial agreements and partner launch
• Represent Starlink in external discussions with prospective commercial partners and community stakeholders
• Lead local marketing and awareness initiatives including field marketing, community events, trade shows, retail activations, and grassroots campaigns
• Build Starlink’s brand presence and visibility throughout the region
• Collect and synthesize customer and partner feedback to influence product offerings, pricing strategies, and go-to-market approaches
• Track and report on subscriber acquisition performance, partner productivity, and campaign / growth initiative ROI
• Collaborate with sales, product, marketing, operations, engineering, and finance teams to execute scalable growth programs
• Develop and execute pilots and growth experiments to identify high-performing acquisition channels

Growth Manager

• Design and run growth experiments across channels — paid, organic, email, and referral
• Analyze user acquisition funnels and identify drop-off points
• Optimize landing pages, CTAs, and user flows for conversion
• Manage referral programs and virality loops
• Collaborate with content, social, and paid teams to coordinate growth pushes
• Build and maintain dashboards tracking key growth metrics — CAC, LTV, retention, and activation
• Report on experiment results and scale what works

Growth Marketing Specialist

• Lead the development and execution of enablement programs, tools, messaging, and readiness resources that support Sales, Customer Success, and related go-to-market functions
• Partner cross-functionally to support strategic growth initiatives, including case rate opportunities, large or marquee client engagement, and high-priority business development efforts
• Coordinate and execute mid-funnel programs and campaigns designed to strengthen progression, improve follow-up discipline, and increase opportunity momentum
• Create, refine, and maintain materials that support internal readiness and external engagement, ensuring quality, consistency, and alignment to business priorities
• Establish structure, accountability, and follow-through across cross-functional projects with multiple stakeholders and competing priorities
• Monitor initiative performance, identify opportunities for improvement, and recommend actions to increase effectiveness and efficiency
• Perform other duties as assigned in support of organizational priorities.

Senior Manager, Enablement and Growth Support

• Own SMB growth initiatives focused on acquisition, conversion, and pipeline growth
• Scale SMB trial starts and improve trial-to-paid conversion performance
• Build and optimize lifecycle marketing programs across onboarding, nurture, re-engagement, and conversion
• Create and scale high-performing campaigns across email, paid media, landing pages, lifecycle channels, and emerging content formats
• Lead experimentation and A/B testing across messaging, creative, digital channels, and conversion flows
• Build reporting frameworks and dashboards that create visibility into funnel performance, campaign effectiveness, and growth opportunities
• Use data and insights to drive optimization, prioritization, and investment decisions
• Leverage AI tools and automation to improve execution speed, streamline workflows, reduce manual work, and scale growth programs more efficiently
• Partner cross-functionally with Sales, RevOps, Product Marketing, and Content teams to improve customer journey performance and pipeline outcomes
• Help build a more agile, experimentation-driven growth culture

Growth Marketing jobs in Maryland

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