Growth Marketing

• Design and run growth experiments across channels — paid, organic, email, and referral
• Analyze user acquisition funnels and identify drop-off points
• Optimize landing pages, CTAs, and user flows for conversion
• Manage referral programs and virality loops
• Collaborate with content, social, and paid teams to coordinate growth pushes
• Build and maintain dashboards tracking key growth metrics — CAC, LTV, retention, and activation
• Report on experiment results and scale what works

Growth Marketing Specialist

• Lead the development and execution of enablement programs, tools, messaging, and readiness resources that support Sales, Customer Success, and related go-to-market functions
• Partner cross-functionally to support strategic growth initiatives, including case rate opportunities, large or marquee client engagement, and high-priority business development efforts
• Coordinate and execute mid-funnel programs and campaigns designed to strengthen progression, improve follow-up discipline, and increase opportunity momentum
• Create, refine, and maintain materials that support internal readiness and external engagement, ensuring quality, consistency, and alignment to business priorities
• Establish structure, accountability, and follow-through across cross-functional projects with multiple stakeholders and competing priorities
• Monitor initiative performance, identify opportunities for improvement, and recommend actions to increase effectiveness and efficiency
• Perform other duties as assigned in support of organizational priorities.

Senior Manager, Enablement and Growth Support

• Own SMB growth initiatives focused on acquisition, conversion, and pipeline growth
• Scale SMB trial starts and improve trial-to-paid conversion performance
• Build and optimize lifecycle marketing programs across onboarding, nurture, re-engagement, and conversion
• Create and scale high-performing campaigns across email, paid media, landing pages, lifecycle channels, and emerging content formats
• Lead experimentation and A/B testing across messaging, creative, digital channels, and conversion flows
• Build reporting frameworks and dashboards that create visibility into funnel performance, campaign effectiveness, and growth opportunities
• Use data and insights to drive optimization, prioritization, and investment decisions
• Leverage AI tools and automation to improve execution speed, streamline workflows, reduce manual work, and scale growth programs more efficiently
• Partner cross-functionally with Sales, RevOps, Product Marketing, and Content teams to improve customer journey performance and pipeline outcomes
• Help build a more agile, experimentation-driven growth culture

Head of SMB Growth Marketing

• You will build and operate the systems that drive advisor acquisition, lifecycle automation, and revenue attribution.
• Using large language models (LLMs), automation, APIs, and data pipelines, you will replace manual marketing work with scalable infrastructure.
• Advisor Marketing Qualified Lead (MQL) and Sales Accepted Lead (SAL) growth, while holding or improving Cost Per Lead (CPL) and lead quality.
• A step-change in experimentation velocity across creative, landing pages, and lifecycle.
• Closed-loop attribution from marketing source to closed revenue.
• Incremental pipeline unlocked without adding Sales Development Representative (SDR) headcount.
• AI-native content and campaign generation across ads, email, landing pages, and nurture — with an evaluation layer for brand voice, conversion intent, and SEC/FINRA compliance before anything ships.
• Persona segmentation and enrichment pipelines that map inbound leads in real time and personalize outreach, nurture, and sales talking points.
• Paid media automation across Google and LinkedIn Ads — bid rules, creative rotation, suppression, budget logic — driven by APIs, not manual operation.
• Lifecycle and nurture systems with suppression logic across paid, Customer Relationship Management (CRM), and lifecycle channels.
• Multi-touch attribution and a unified marketing–sales performance layer with one trusted view of lead quality, pipeline, and revenue by source and persona.
• Agentic workflows that coordinate enrichment, scoring, outreach, and follow-up across CRM, email, and paid platforms.

Growth Marketing Engineer

• Own senior-level relationships across a portfolio of strategic clients, serving as a trusted advisor on growth strategy, digital transformation, customer experience, data/MarTech, and go-to-market optimization.
• Diagnose & design solutions: connect enterprise goals to customer journeys, omnichannel content, accessibility/compliance, analytics, and performance marketing.
• Conduct market, customer, and competitive analyses to diagnose business challenges, identify growth opportunities, and develop actionable strategic recommendations.
• Lead initiatives to grow Primacy’s vertical practices and increase revenue.
• Partner with executive leadership and Business Development teams to develop strategic recommendations, and take strategy leadership roles in presales engagements.
• Set excellence standards for the industries’ portfolios (quality, content throughput, client satisfaction) and lead reviews/retrospectives.
• Codify and scale knowledge: build playbooks (e.g., college, bank, manufacturing company, provider experience, payer member journeys, biopharma HCP engagement, annuities, insurance), case studies, and enablement materials.
• Stay ahead of industry trends, emerging technologies, customer behavior shifts, and digital innovation opportunities to continuously evolve client recommendations and agency capabilities.
• Represent Primacy externally through industry events, speaking engagements, roundtables, published content, and strategic partnerships.

Digital Growth Strategist

• Conduct research and monitor federal procurement activity across platforms such as SAM.gov, GovWin, eBuy, agency forecasts, procurement portals, RFIs, and sources sought notices
• Support identification and qualification of new opportunities while tracking recompetes, expiring contracts, procurement timelines, incumbent contractors, contract ceilings, and agency buying patterns
• Support broader account planning and pipeline development activities across targeted federal agencies
• Support competitive intelligence and market analysis efforts by researching competitors, teaming partners, incumbents, and agency procurement behavior
• Develop and maintain competitor profiles, customer and account briefs, stakeholder maps, and opportunity summaries
• Assist in analyzing award trends, task order activity, contract vehicle utilization, and procurement patterns to help inform capture strategy and teaming decisions
• Ensure CRM records are updated and maintained, develop opportunity trackers, create pipeline dashboards, and develop recurring business development reports
• Prepare pipeline health metrics, account updates, capture activity summaries, and leadership reporting to support pipeline reviews and strategic growth discussions
• Actively participate in business development and capture activities for targeted opportunities
• Support the development of opportunity briefs, RFI and RFP responses, call plans, customer research, and capture documentation
• Coordinate with proposal managers, solution architects, and growth leadership teams to support positioning and pursuit activities throughout the business development lifecycle.

BD/Capture Analyst – Growth Team

• Develop and execute growth marketing strategies for all products aligned with business objectives, leveraging data-driven insights and market trends to optimize performance across all channels
• Own the marketing pipeline, overseeing lead generation, qualification, and conversion processes to drive revenue growth and achieve sales targets across new logo, cross-sell, self-serve, and sales-assisted motions
• Oversee Growth Marketing owned customer journey touchpoints - including email, digital, paid media and events - bringing together cohesive experiences and nurture programs to move prospects through the funnel
• Act as a key liaison between leadership groups, collaborating closely with cross-functional teams including Revenue, Revenue and Marketing Operations, Product, and Finance to ensure alignment of Growth Marketing strategies with overall business goals, objectives, and critical initiatives
• Lead the integration of AI and automation into the growth marketing function – enabling teams to scale experimentation, optimize performance, and improve forecasting accuracy
• Continuously monitor, analyze, and optimize campaign performance across all Growth Marketing channels, leveraging data-driven insights to drive improvements in conversion rates, customer engagement, retention, and ROI
• Provide leadership, guidance, and mentorship to the Growth Marketing team, fostering a culture of collaboration, innovation, and accountability
• Develop and manage the marketing budget with senior leadership, allocating resources effectively to maximize ROI and drive scalable growth
• Provide regular updates and reports to stakeholders and leadership on key performance metrics, growth initiatives, and market trends
• Lead quarterly and annual planning for the Growth Marketing teams, setting quarterly and monthly pipeline targets for each product in partnership with Revenue team leadership

Director – Growth Marketing

• Drive strategy across offensive cyber and intelligence spaces
• Build, integrate, and deliver technical demonstrations
• Lead cross functional teams to deliver compelling solicitation responses
• Act as a trusted advisor to operators and technical leadership
• Partner with leadership to shape requirements and navigate acquisition pathways

Technical Mission Growth Lead

• Lead and optimize onboarding and activation marketing programs that drive account expansion and reinforce the Twilio brand.
• Design and execute AI-driven, data-informed campaigns that customize engagement across the customer lifecycle.
• Coordinate and execute omnichannel campaigns, including email, website, Twilio Console, SMS, and in-app channels.
• Collaborate with campaign managers to ensure proper alignment and cross-promotion within automated nurtures and broader growth initiatives.
• Study and activate high-impact lifecycle moments to surface relevant upsell and promotional opportunities.
• Analyze customer responses and sentiment to uncover insights and inform messaging, timing, and channel experiments.
• Design and run experiments to test and refine onboarding and activation strategies.
• Collaborate with Analytics to build data-driven programs using Twilio Segment and other tools.
• Continuously evaluate performance and use insights to optimize strategy and maximize expansion outcomes.

Growth Marketing Manager

• Own the end-to-end growth motion for the SMB segment, from acquisition through conversion and activation
• Build and execute high-velocity performance marketing strategies across paid search, paid social, SEO/GEO, email, and lifecycle channels
• Operate a full-funnel growth engine, spanning top-of-funnel demand through mid-funnel nurture and conversion optimization
• Continuously test, iterate, and scale campaigns with a focus on CAC efficiency, LTV, and revenue impact
• Build and scale a performance creative engine that produces and tests high volumes of content across channels
• Develop systems to categorize, test, and optimize messaging, hooks, and creative formats
• Partner across teams or external resources to establish a repeatable content supply chain that supports rapid experimentation
• Expand into new channels and formats based on performance signals
• Design and deploy AI-driven workflows across acquisition channels, including SEO/GEO, email, and content generation
• Build automated systems for campaign execution, audience targeting, and performance optimization
• Leverage agentic workflows and integrations to increase speed, scale, and output quality across marketing efforts
• Apply strong judgment to ensure AI drives performance outcomes, not just efficiency gains
• Drive a product-led, self-serve growth motion that converts traffic into paying customers
• Optimize conversion paths, onboarding flows, and lifecycle programs to improve activation and revenue
• Partner with Sales to ensure alignment between self-serve and assisted conversion paths
• Identify and close gaps across the funnel to maximize conversion and revenue yield
• Own core growth metrics across the funnel, including CAC, LTV, conversion rates, and channel ROI
• Analyze campaign and channel performance to inform budget allocation and scaling decisions
• Build a culture of experimentation, using data and rapid testing to continuously improve performance

Director, Small Market Growth

• Owns the end-to-end implementation lifecycle for embedded payments and marketplace initiatives, from partner onboarding through integration and go-live
• Acts as the central point of coordination across Product, Marketing, Business Development, RevOps, and Operations to ensure successful execution of platform initiatives
• Manages project plans, timelines, dependencies, and deliverables across multiple concurrent initiatives
• Drives alignment across stakeholders, ensuring clarity on scope, responsibilities, and execution milestones
• Identifies risks, bottlenecks, and operational gaps, and proactively drives resolution to maintain momentum
• Supports execution of partner onboarding and activation, ensuring efficient time-to-live and early success
• Partners with RevOps to ensure platform initiatives are tracked, measurable, and integrated into CRM and GTM systems
• Builds and improves workflows for onboarding, implementation, and activation to increase efficiency and scalability
• Monitors post-launch performance including partner activation, adoption, and early GMV contribution
• Identifies drop-off points and collaborates with internal stakeholders to improve adoption and reduce friction
• Contributes to development of playbooks, launch frameworks, and documentation to support repeatable execution
• Maintains accurate documentation of initiatives, timelines, stakeholder communications, and execution status within internal systems
• Represents the company at industry events, trade shows, and partner-facing engagements to support platform initiatives and strengthen ecosystem relationships
• Support onsite partner meetings, implementation sessions, and launch readiness reviews as needed
• Partner with Marketing and Product to contribute insights for platform-related content, playbooks, and thought leadership tied to embedded payments and marketplace growth
• Stay current on industry trends across embedded payments, ISVs, Vsaas and platform ecosystems to inform execution and continuous improvement
• Support ad-hoc strategic initiatives, reporting, and cross-functional projects as directed by leadership
• Willing and able to travel for partner engagements, internal planning sessions, and industry events (estimated travel: 20–40%)

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