Growth Marketing

• Set up, manage and optimize paid acquisition campaigns across multiple platforms (Google Ads, Meta, TikTok, Snap, etc.)
• Manage and optimize paid acquisition budgets across channels, ensuring efficient allocation and respect of targets (CPA, ROI, volume)
• Monitor budget pacing and performance to ensure targets are met on a daily, weekly and monthly basis
• Run A/B tests on creatives, audiences, bidding strategies and landing pages
• Track campaign performance and analyze key metrics
• Analyze performance and budget efficiency to identify optimization opportunities
• Contribute to regular reporting and performance reviews
• Planning and execution of paid acquisition strategy for ES & UA across BlaBlaCar and BlaBlaCar Bus
• Adapt campaigns to local market specifics (user behavior, seasonality, competition)
• Ensure consistent execution of global best practices
• Contribute to the development of new channels and campaign strategies
• Support branding initiatives when relevant (upper funnel campaigns, testing new formats)
• Collaborate with creative, product and analytics teams

Paid Acquisition Manager

• Contribute to sharpening the ICP and core value proposition
• Deliver a channel strategy across paid, owned, and earned channels
• Translate the go-to-market vision into an executable marketing plan
• Oversee execution of the agreed marketing program
• Coordinate with agency partner Numberly to ensure effective implementation
• Provide regular performance analysis and propose iterations to targeting, messaging, and product-market-fit hypotheses
• Coordinate with the internal content team on content production for social media
• Provide channel-specific creative briefs and review output
• Act as the coordination point across teams involved in go-to-market delivery
• Report on performance, learnings, and recommended next steps to the General Manager and Managing Director

Growth Manager – Independent Contractor

• Growth marketing: Elevate our growth marketing from good to great by optimizing our Website, SEO, SEA, GEO, CRM, affiliate programs, paid ads, and social media across both the demand and supply sides.
• Performance Optimization: Track, analyze, and optimize key growth metrics including CAC, CPS, and ROI to ensure sustainable business growth. Take ownership of business metrics for France.
• Budget: Manage the marketing growth budget for France to ensure efficient allocation that minimizes CAC on the demand side and CPL on the supply side.
• Positioning & USPs: Ensure our brand positioning and core USPs are clearly communicated across growth channels and adapted to different audience segments to maximize conversion.
• Cross-Functional Collaboration: Work closely with global performance and product teams, as well as local operations and logistics, to align marketing with overall business objectives.
• Innovation & Experimentation: Continuously test and evaluate new formats, channels, and creative concepts to drive growth and engagement. Brief and provide feedback to content creators when needed.
• Top-of-funnel: Coordinate with top-of-funnel specialists in the team to deploy 360° marketing campaigns in France and improve the funnel from discovery to conversion.
• Marketing Automation: Use your AI proficiency and combine AI tools (Claude, Gemini, Zapier, etc.) to automate, accelerate, and optimize marketing performance.

Growth Marketing Manager

• Build and ship MVPs of growth experiments using tools like Lovable, Bubble, Zapier, or custom scripts without needing support from Product & Engineering.
• Prototype and launch AI-powered workflows to improve speed, personalization, and targeting across marketing channels (e.g. GPTs for ad copy, agents for segmentation, auto-generated landing pages).
• Automate repetitive marketing workflows from campaign QA to performance reporting to lead enrichment.
• Leverage APIs, webhooks, and LLMs to stitch together growth infrastructure that scales smarter.
• Act as an internal multiplier, sharing tools, playbooks, and internal agents that help marketing and GTM teams move faster.
• Collaborate with design, Product, and Data to test and refine ideas that unlock new growth levers.

• Design, launch, and analyze experiments (CRO & A/B Testing) — you run tests end-to-end: headlines, pricing, offers
• Build funnels and assets (hands-on) — you map and construct funnels: Webflow landing pages, automations, tracking setup
• Identify and remove friction — proactively find drop-off points in the user journey
• Leverage AI — build prompt pipelines and lightweight automations; generate and iterate creatives with AI
• Analyze the data — regular use of GA4, Amplitude, Hotjar, Clarity
• Contribute to channels and growth loops — collaborate with the team to test new acquisition angles and optimize growth loops

Growth Manager – EdTech, French Fluent

• Set the vision, own the strategy. Craft a compelling, forward-looking global vision for circular systems and resource recovery that spans the full reverse value chain — grounded in where clients are heading, where policy is moving, where technology is maturing, and where Anthesis can lead. Define what winning looks like: which solutions, technologies, and partnerships to scale, which to incubate, which to evolve — and rally the organisation behind it. Translate that into a multi-year growth plan with clear milestones, investment priorities, and measurable outcomes.
• Navigate the landscape. Maintain a deep, continuously updated understanding of the geopolitical, regulatory, and market forces shaping circular systems across geographies — and how those converging forces are reshaping what circular systems need to deliver. Translate that complexity into clear, actionable strategic options, bring in the right teams to quantify the impact, and lay out the path forward for clients' operations.
• Know our client's world. Build a deep, ongoing understanding of what your clients are facing across sectors — infrastructure constraints, material economics, operational complexity, cost pressures — and the commercial opportunities that sit inside that complexity. Be the partner who sees what's coming and helps them get ahead of it. Position Anthesis as more than an advisor: the partner that truly understands the client's operational reality and helps them win.
• Go beyond decks — build, test, scale. We don't hand clients a strategy and walk away. We get into the trenches and go the full distance — helping them innovate, test, learn, and execute, from first concept to operating at scale. Design and run pilots that prove new approaches — reuse systems, reformulated products, new packaging formats, circular business models — partner with specialist teams to build the business cases and ROI models that give executives the confidence to invest, then help operationalize and scale what works. Harness AI, digital tools, and emerging technology to deliver faster, sharper, and more cost-effective. Scale what works. Kill what doesn't.
• Build infrastructure, strengthen secondary markets. Identify and pursue opportunities to design and develop regional recovery hubs, reverse supply-chain infrastructure, and processing capacity — including critical minerals recovery from e-waste, industrial, and post-consumer streams. Build the commercial architecture that makes recovered materials flow back into manufacturing — feedstock aggregation, quality standards, off-take agreements, demand signaling, attribute certification — and the coalitions that connect producers, processors, municipalities, OEMs, and end-markets into functioning circular supply chains. Develop Anthesis's edge in material and asset valorization: maximising residual value at end-of-commercial-use and helping clients decide between reuse, remanufacture, and recovery on real economic data.
• Grow the business. Own the revenue targets, pipeline, and forecasting for the portfolio — and grow it materially. Shift the model from pure advisory toward digitally enabled managed services, embedded operations, pilot programmes, and recurring revenue. Innovate on pricing — value-based, outcome-linked, reflecting the tangible impact of this work. Strengthen the value story. Improve margins.
• Connect across the organisation. Work across Anthesis business lines, geographies, and sector teams to unlock client value that wouldn't exist in silos. Spot the adjacencies: when a resource recovery conversation surfaces a product design question, a regulatory need, or a supply chain opportunity, connect the client to the right capability — including your counterpart's portfolio. Partner with the other Growth Portfolio Leads and senior leadership on cross-cutting strategy, AI, and go-to-market.
• Build and lead a high-performing team. Lead a diverse group of senior technical experts — strong opinions, different working styles — and unify them around a shared direction without relying on hierarchy. Build on the team's deep technical strength by adding commercial and emerging-tech depth as the practice grows, so every addition raises the bar. Lead through change with directness, empathy, and respect — making the hard calls when they're needed, and bringing people with you.
• Represent Anthesis at the highest level. Be the senior external face of Anthesis's circular systems and resource recovery capability — at industry forums, in policy discussions, at coalition convenings, in client boardrooms. Build the kind of trusted relationships where you're the first call when the big strategic decisions get made. Elevate conversations beyond the immediate brief, and help clients think bigger than they would alone.

Growth Portfolio Lead

• Prospect actively, manage the pipeline, build sector ABM and coordinate RFP responses.
• Run targeted B2B prospecting across the 100 strategic priority accounts in your sector.
• Identify, qualify and enrich commercial opportunities via CRM, ABM and LinkedIn outreach.
• Build and maintain a qualified pipeline of opportunities >€100K for the Industry Leads.
• Prepare every strategic meeting for the Industry Leads: brief, client context, angle, materials.
• Coordinate RFP responses end-to-end: organisation, writing, deadlines, stakeholders.
• Draft and structure commercial proposals with internal teams.
• Own and close deals independently on segments and accounts defined with the Industry Lead.

Growth Partner

• Run Growth’s performance operating rhythm: steer performance reviews, bring clear narrative on performance.
• Lead strategic planning for Growth: own bottom-up budgeting and target-setting for the Growth department.
• Design Growth compensation: build and implement variable pay plans for Sales and other Growth functions.
• Act as the guardian of Growth’s operational measurement stack: define measurement standards across Growth.
• Lead and develop a senior team: engage four specialists, set direction, and develop careers.

Head of Growth Performance

• Define an innovative, high-performance marketing strategy to optimize acquisition and retention of a new TF1 Pub target: SMEs
• In coordination with our acquisition team, define and optimize the B2B acquisition channels to activate
• Design a B2B customer segmentation and manage the customer and prospect base using marketing automation tools
• Identify the marketing content to produce for SME audiences and coordinate with the sales, marketing and communications teams of the ad division
• Define and monitor key performance indicators (KPIs) on a daily basis and implement a dashboard to track performance

Growth Marketing jobs in France

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Paid Acquisition Manager

Growth Manager – Independent Contractor

Growth Marketing Manager

Growth Marketing Manager

Growth Manager – EdTech, French Fluent

Growth Portfolio Lead

Growth Partner

Head of Growth Performance

B2B Acquisition and Performance Manager