Growth Marketing Manager

Upway

Growth Marketing Manager responsible for end-to-end marketing strategy and execution for e-bikes in France. Driving business growth through performance optimization and cross-functional collaboration.

Posted 7/3/2026full-timeParis • 🇫🇷 FranceMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Growth marketing: Elevate our growth marketing from good to great by optimizing our Website, SEO, SEA, GEO, CRM, affiliate programs, paid ads, and social media across both the demand and supply sides.
Performance Optimization: Track, analyze, and optimize key growth metrics including CAC, CPS, and ROI to ensure sustainable business growth. Take ownership of business metrics for France.
Budget: Manage the marketing growth budget for France to ensure efficient allocation that minimizes CAC on the demand side and CPL on the supply side.
Positioning & USPs: Ensure our brand positioning and core USPs are clearly communicated across growth channels and adapted to different audience segments to maximize conversion.
Cross-Functional Collaboration: Work closely with global performance and product teams, as well as local operations and logistics, to align marketing with overall business objectives.
Innovation & Experimentation: Continuously test and evaluate new formats, channels, and creative concepts to drive growth and engagement. Brief and provide feedback to content creators when needed.
Top-of-funnel: Coordinate with top-of-funnel specialists in the team to deploy 360° marketing campaigns in France and improve the funnel from discovery to conversion.
Marketing Automation: Use your AI proficiency and combine AI tools (Claude, Gemini, Zapier, etc.) to automate, accelerate, and optimize marketing performance.

Requirements

What you’ll need

Background: 5–8 years' experience in 360° marketing focused on growth channels and business results, ideally within Consumer Goods, e-commerce, or scale-ups, with a passion for sustainable mobility and the circular economy.
Business Acumen: You understand that marketing exists to drive revenue and supply. You are data-driven and hold yourself accountable to business metrics.
Builder Mindset: You don't need a large team to get things done. You are resourceful, hands-on, and thrive in an environment where you build the plane while flying it.
Interpersonal Skills: You can quickly become a partner to your colleagues. You know how to identify stakeholders and energize teams. You build trust with external partners quickly.
Growth Mindset: You can take growth channels from good to great while mastering their underlying techniques.
Strategic & Hands-On: Proven ability to combine strategic thinking with hands-on execution, with strong expertise in managing multi-channel marketing initiatives and driving impact.
Project Management: You can launch, track, deliver, and report on multiple projects at the same time. You know how to manage time, resources, and stakeholders.
Marketing tools: Semrush, GA4, Klaviyo, LLMs, Zapier, Shopify, Meta Business, Google Ads.
Languages: Fluent in French and English.

Benefits

Comp & perks

Ownership: High-growth context in Europe with real influence and accountability over local strategy, execution, and results.
Exposure: Ideal for someone hands-on who wants business impact, autonomy, and the ability to test and iterate quickly. Cross-functional exposure and visibility.
Impact: You will directly contribute to the decarbonization of mobility by giving thousands of e-bikes a second life.
Location: Office in Gennevilliers, very close to Paris.
Competitive Package: Attractive salary and stock/equity.
Global Collaboration: Work with an ambitious, international, and collaborative team spread across Paris (HQ), Berlin, Antwerp, Los Angeles, New York City, and more.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SEOSEACRMData AnalysisConversion Rate OptimizationMulti-Channel MarketingAI ProficiencyMarketing MetricsContent BriefingStakeholder Identification

Soft Skills

Interpersonal SkillsBuilder MindsetGrowth MindsetStrategic ThinkingResourcefulness