B2B Acquisition and Performance Manager

Groupe TF1

Market Acquisition and Performance Manager developing B2B marketing strategies for TF1's new advertising platform targeting SMEs. Responsible for KPI establishment and client retention efforts.

Posted 5/27/2026full-time🇫🇷 FranceMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Define an innovative, high-performance marketing strategy to optimize acquisition and retention of a new TF1 Pub target: SMEs
In coordination with our acquisition team, define and optimize the B2B acquisition channels to activate
Design a B2B customer segmentation and manage the customer and prospect base using marketing automation tools
Identify the marketing content to produce for SME audiences and coordinate with the sales, marketing and communications teams of the ad division
Define and monitor key performance indicators (KPIs) on a daily basis and implement a dashboard to track performance

Requirements

What you’ll need

Minimum 3 years’ experience with proven expertise in digital acquisition and retention strategy
Prior experience in B2B marketing would be an advantage
Mastery of media and CRM acquisition channels and familiarity with B2C conversion funnels
Knowledge of Google Analytics and strong ability to analyze data and turn insights into actionable strategies
Strong organizational rigor and ability to secure operational progress on projects
Understanding of Privacy/GDPR issues

Benefits

Comp & perks

Flexible workspaces
Green roof terraces
Remote work: flexible/as desired
Healthy, varied and subsidized meals in the company canteen
Parking, bike repair workshop, ongoing health insurance coverage, on-site optician
17 sports clubs (football, volleyball, krav maga, running, etc.)
Subsidized gym less than 100 meters away
Continuous training to stay up to date (more than 75% of employees trained each year)

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital acquisition strategyretention strategyB2B marketingmedia acquisition channelsCRM acquisition channelsGoogle Analyticsdata analysismarketing automationcustomer segmentationkey performance indicators (KPIs)

Soft Skills

organizational rigorproject managementcommunicationcollaborationstrategic thinkinganalytical skillsoperational progress