Paid Acquisition Manager

BlaBlaCar

Paid Acquisition Associate responsible for managing paid media campaigns for BlaBlaCar. Focused on driving user acquisition and brand visibility across Spain and Ukraine.

Posted 7/7/2026full-timeParis • 🇫🇷 FranceMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Set up, manage and optimize paid acquisition campaigns across multiple platforms (Google Ads, Meta, TikTok, Snap, etc.)
Manage and optimize paid acquisition budgets across channels, ensuring efficient allocation and respect of targets (CPA, ROI, volume)
Monitor budget pacing and performance to ensure targets are met on a daily, weekly and monthly basis
Run A/B tests on creatives, audiences, bidding strategies and landing pages
Track campaign performance and analyze key metrics
Analyze performance and budget efficiency to identify optimization opportunities
Contribute to regular reporting and performance reviews
Planning and execution of paid acquisition strategy for ES & UA across BlaBlaCar and BlaBlaCar Bus
Adapt campaigns to local market specifics (user behavior, seasonality, competition)
Ensure consistent execution of global best practices
Contribute to the development of new channels and campaign strategies
Support branding initiatives when relevant (upper funnel campaigns, testing new formats)
Collaborate with creative, product and analytics teams

Requirements

What you’ll need

First successful experience in paid acquisition / digital marketing either in an agency or in-house
Knowledge of major advertising platforms (Google Ads, Meta Ads Manager, TikTok Ads, Snap Ads…)
Strong analytical mindset and attention to detail
Ability to manage multiple campaigns and priorities
Fluent in English (mandatory)
Strong interest in performance marketing and growth topics
Nice to have:
Fluency in Spanish or Ukrainian
Familiarity with tracking and analytics tools (GTM, Tableau…)

Benefits

Comp & perks

Hybrid position : 2 days at the office per week
50% healthcare coverage (Alan)
4 additional weeks on top of legal maternity/paternity leaves
Financial support for home office equipment
Minimum 25 days holiday per year
Local meal plan policy (Swile card)
50% transportation paid (Forfait Mobilité Durable)
Free unlimited carpooling & bus rides
Personal growth via trainings, mentorship, and internal mobility programs
Employee Stock ownership plan
Regular team building events
1 day off per year to test our product

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Campaign OptimizationBudget ManagementA/B TestingPerformance AnalysisDigital Marketing

Soft Skills

Attention to DetailMultitaskingCollaboration