BlaBlaCar

Growth Marketing

• Set up, manage and optimize paid acquisition campaigns across multiple platforms (Google Ads, Meta, TikTok, Snap, etc.)
• Manage and optimize paid acquisition budgets across channels, ensuring efficient allocation and respect of targets (CPA, ROI, volume)
• Monitor budget pacing and performance to ensure targets are met on a daily, weekly and monthly basis
• Run A/B tests on creatives, audiences, bidding strategies and landing pages
• Track campaign performance and analyze key metrics
• Analyze performance and budget efficiency to identify optimization opportunities
• Contribute to regular reporting and performance reviews
• Planning and execution of paid acquisition strategy for ES & UA across BlaBlaCar and BlaBlaCar Bus
• Adapt campaigns to local market specifics (user behavior, seasonality, competition)
• Ensure consistent execution of global best practices
• Contribute to the development of new channels and campaign strategies
• Support branding initiatives when relevant (upper funnel campaigns, testing new formats)
• Collaborate with creative, product and analytics teams

Paid Acquisition Manager

Marketing

• Support the planning and execution of CRM campaigns: segmentation, copywriting, performance analysis
• Contribute to marketing activations and collaborate with the Social Media expert to design new campaigns and generate impactful ideas
• Proactively assist the Marketing Manager in building the 2027 Marketing Roadmap and deliver actions for H2 2026
• Assist in analyzing marketing and product data to identify trends, measure impact, and recommend improvements
• Coordinate cross-functional projects with stakeholders across Brand, Design, Product, Digital, and CRM teams
• Participate in the reporting and documentation of our marketing activities and KPIs
• Manage partnerships, acting as the main point of contact for external partners and overseeing monthly processes, reporting, and invoicing
• Keep an active watch on competitor marketing tactics, mobility trends, and best practices in digital marketing

Business & Marketing Apprentice

General Counsel

• Be a trusted advisor to the marketplace, bus and train business teams in multiple jurisdictions within EU and beyond, including Ukraine and other Eastern Europe countries, by providing creative solutions while ensuring compliance with regulations, with a specific focus on our OTA (online travel agency) role;
• Managing any pre-litigations and litigations;
• Drafting and negotiating all types of contracts (including commercial contracts, partnership agreements, etc);
• Collaborate with internal partners, and notably government relations team, to respond to requests from regulators;
• All other matters which arise in the day to day running of an expanding business;
• Areas of particular relevance include consumer issues, commercial contracts, transportation regulation, e-commerce, digital law, competition law.

Paid Acquisition Manager

Business & Marketing Apprentice

Legal Counsel, French law, Ukrainian law