Email Marketing Manager

• Set up and deploy prospective student nurture campaigns in an email marketing platform
• Build and maintain HTML/CSS email templates that render consistently across email clients and devices
• Perform thorough QA review of emails prior to deployment, including checking links, formatting, personalization tokens, and rendering across clients
• Assist with audience segmentation and list management to support targeted campaign delivery
• Track and report on key email metrics (open rates, click-through rates, conversions)
• Collaborate with the marketing team to keep campaigns on schedule and flag issues proactively

Email Marketing, Part-time, Student Employee

• Own end-to-end lifecycle marketing strategy for large DTC clients, including roadmap development and high-impact initiative recommendations.
• Lead client relationships, manage calls and presentations, proactively address escalations, and ensure long-term retention and satisfaction.
• Translate performance data into actionable insights, create executive-ready reports, and guide client prioritization and strategic decision-making.
• Oversee monthly scope management, coordinate with team leads to monitor utilization, adjust roadmaps, and ensure alignment with contracted hours.
• Mentor and coach Specialists and Senior Specialists on strategy, execution quality, and client communication, while serving as a subject-matter expert on lifecycle marketing.
• Oversee campaign and flow execution, perform QA on deliverables, and maintain accuracy, brand alignment, and technical excellence across accounts.

Email Marketing Strategist

• Own the end-to-end build of email campaigns in Klaviyo, including template design, segmentation, A/B testing, scheduling, and post-send performance analysis.
• Help maintain and update ticketing backend platforms (such as Universe, Eventbrite, etc.) including link creation, promo code creation, and support ticket marketing initiatives.
• Create and implement UTM links for campaign tracking and performance analysis.
• Coordinate cross-functional communications between internal teams, vendors, and partners.
• Build and track tasks for our graphic design team using project management applications.
• Update the company website.
• Conduct online research to support marketing strategy and outreach.
• Assist with and create reports at the completion of events.
• Manage administrative tasks to support marketing planning, reporting, and organization.
• Work independently on assigned tasks while collaborating effectively with a broader team.

Email Marketing Coordinator

• Oversee the successful execution of email marketing campaigns for clients.
• Serve as the primary point of contact for clients following contract execution.
• Take over client relationships from the sales team and ensure a smooth onboarding process.
• Build strong, long-term relationships with clients and maintain a high level of client satisfaction.
• Manage client expectations regarding campaign timelines, performance, and deliverables.
• Conduct regular performance reviews and status updates with clients.
• Identify opportunities for account growth and renewal.
• Coordinate campaign launches with internal scheduling and operations teams.
• Ensure all campaign assets, targeting requirements, and technical specifications are received and approved.
• Monitor campaign pacing and delivery throughout the campaign lifecycle.
• Analyze campaign results and recommend optimization opportunities.
• Manage campaign reconciliations and delivery reporting.

Campaign Delivery Manager – Email Marketing, Client Success

• Operate directly in Marketo to manage targeting, campaign building, QA, and scheduling for one-time and triggered email sends
• Work with the Marketing Agency: managing requests, coordinate their work on building emails and landing pages, align on timelines and requirements, and ensure deliverables meet quality standards and internal approvals.
• Collaborate with internal stakeholders for QA, approvals, and to support landing page creation
• Own email performance and optimization, including building reports that analyze delivery rates and campaign efficiency
• Act as the internal subject matter expert on email best practices, technologies, and QA processes to ensure all communications are properly formatted
• Maintain and improve QA processes to uphold quality and consistency across all email communications

Email Marketing Specialist

• Develop, write and build email / SMS marketing campaigns and workflows that align with brand guidelines, unique user lifecycle touch points and marketing goals
• Collaborate with Client Success Manager, designers, and other team members to ensure that the email campaigns align with overall marketing strategies and customer journey mapping, integrating insights from various stakeholders into the campaign execution
• Maintain clear and consistent communication with team members and stakeholders to ensure that campaign goals are understood and that email designs meet the brief’s requirements and objectives
• Continuously monitor the performance of email campaigns and workflows to ensure quality and effectiveness, and make optimization recommendations as necessary
• Ensure all email campaigns comply with industry best practices and legal standards, including CAN-SPAM regulations and GDPR where applicable, maintaining high standards of data privacy and email deliverability

• Build and schedule email campaigns inside HubSpot
• Create and edit email templates while maintaining brand consistency
• Review campaigns carefully to ensure accuracy in formatting, links, segmentation, and scheduling
• Support campaign testing and quality assurance before launch
• Assist with organizing email assets, lists, and workflows within the CRM
• Collaborate with internal teams to execute marketing initiatives efficiently
• Monitor campaign performance and support reporting efforts
• Help maintain organized marketing documentation and processes
• Assist with A/B testing initiatives when applicable
• Support ongoing optimization of email marketing strategies

Email Marketing Assistant

• Focus on high-level strategy, copywriting, and segmentation across various areas.
• Draft compelling fundraising appeals using distinct organizational personas.
• Write and edit all email copy for outreach.
• Refine and train a custom GPT or AI assistant for drafting and copy-editing.
• Develop the email testing and messaging strategy for the critical BTS campaign.
• Collaborate with design team to ensure visual assets align with the strategic narrative.
• Build a comprehensive segmentation testing strategy for June to September.
• Maintain a rigorous testing schedule for emails and document learnings.
• Evaluate the results of the May fundraising campaign to identify insights.
• Collaborate with Senior Community Giving Manager to design a "Test and Learn" campaign for paid donor acquisition.
• Manage email production and campaigns across functions.

Email Marketing Manager – Interim Consultant

• Build, QA, and execute HubSpot emails for newsletters, product launches, promotions, events, and distributor co‑marketing.
• Own end‑to‑end execution: templates, assets, personalization tokens, workflows, approvals, rendering QA, and final send.
• Collaborate on email copy — refining messaging for clarity, persona relevance, and performance.
• Maintain a consistent, high‑quality execution standard across brands and BUs.
• Build and maintain advanced smart lists using persona, industry, product line, account lists, lifecycle stage, region, and engagement behavior.
• Own email performance measurement, including Open Rate, CTR, CTOR, Conversion Rate, Engagement over time, etc.
• Design, build, and optimize complex HubSpot workflows for nurture, onboarding, re‑engagement, events, and persona‑based campaigns.

Email Marketing Specialist – Global

• Define the strategic channel approach for Aritzia's portfolio of permission-based and addressable marketing channels, with a focus on email
• Identify, acquire, engage, and retain our clients across lifecycle (trigger) and transactional campaigns
• Connect with our clients in a considered way through strategic segmentation, personalization, testing, channel enhancements, and innovation to improve overall performance
• Drive profitable traffic and revenue across Website, App, and Retail via triggered and transactional emails
• Engender long-term loyalty and retention via churn mitigation and reactivation journeys
• Ensure accordance with business and regulatory standards
• Analyze and report on email marketing performance, surfacing actionable insights and leveraging testing to continuously optimize traffic, revenue, and loyalty
• Assist with channel budgeting, forecasting, and investment strategies

Senior Analyst, Email Marketing

• Lead the execution of consolidated and ad-hoc email campaigns from concept through launch
• Partner with Strategy and Creative teams to align business objectives, creative direction, and campaign goals
• Manage creative-to-data mapping and ensure all required assets are delivered to the email development team
• Conduct email preview and quality assurance reviews, gather stakeholder feedback, and communicate revisions clearly to the development team
• Review audit outputs, collect required approvals, and manage workflow processes to ensure campaign readiness and compliance
• Ensure campaigns adhere to industry best practices while meeting timelines and key milestones
• Serve as a subject matter expert on email best practices, campaign execution, and performance optimization
• Analyze campaign results and recommend optimizations to improve future performance
• Build strong relationships with internal stakeholders and external partners

Email Campaign Manager

• Lead the execution of consolidated and ad-hoc email campaigns from concept through launch.
• Partner with Strategy and Creative teams to align business objectives, creative direction, and campaign goals.
• Manage creative-to-data mapping and ensure all required assets are delivered to the email development team.
• Conduct email preview and quality assurance reviews, gather stakeholder feedback, and communicate revisions clearly to the development team.
• Review audit outputs, collect required approvals, and manage workflow processes to ensure campaign readiness and compliance.
• Ensure campaigns adhere to industry best practices while meeting timelines and key milestones.
• Serve as a subject matter expert on email best practices, campaign execution, and performance optimization.
• Analyze campaign results and recommend optimizations to improve future performance.
• Build strong relationships with internal stakeholders and external partners.

• Manage the strategy, planning, hands-on HTML development, and execution of our email marketing program
• Independently code, build, and deploy responsive, production-ready HTML email campaigns directly within Salesforce Marketing Cloud
• Manage the end-to-end email marketing program including strategic planning, lifecycle design, prioritization, and day-to-day execution
• Consistently monitor email campaign and lifecycle performance, using data and analysis to identify trends, risks, and optimization opportunities

Manager, Email Marketing Operations and Development

• Develop and execute email marketing strategies that drive engagement and sales for clients.
• Design and craft visually compelling emails, ensuring they are optimized for mobile and desktop.
• Manage audience segmentation, automation workflows, and A/B testing to maximize performance.
• Analyze key email metrics (open rates, click-through rates, conversions) and create data-driven reports.
• Communicate email marketing strategies and performance insights to clients, ensuring alignment with their business objectives.
• Stay up to date with industry trends, email marketing tools, and emerging best practices.

• Plan, build, and deploy all outbound fundraising, cultivation, and stewardship emails. Including newsletters, appeals, match campaigns, Giving Tuesday, and year-end drives.
• Manage automated journeys and triggered flows (e.g., welcome series, new donor onboarding, monthly donor onboarding, lapsed donor reactivation).
• Maintain a master content and deployment calendar to coordinate cross-functional needs (development, programs, advocacy, events).
• Ensure consistent voice, tone, and messaging aligned with JED’s mission.
• Develop and execute strategies to grow JED’s email list through website opt-ins, lead generation campaigns, partnerships, and events.
• Manage audience segmentation and personalization strategies to deliver relevant, timely messages.
• Monitor and improve list hygiene, deliverability, and compliance with CAN-SPAM, CCPA, and other regulations.
• Develop clear and concise creative briefs for designers, writers, and external partners to ensure alignment on goals, messaging, and desired outcomes.
• Translate campaign objectives and fundraising strategies into compelling email concepts, ensuring copy and design reflect JED’s brand voice and emotional resonance.
• Review creative assets with an eye for conversion optimization, accessibility, and mobile responsiveness.
• Maintain a library of high-performing creative elements and share insights across the team to inform broader fundraising and engagement efforts.
• Use A/B and multivariate testing for subject lines, content, calls-to-action, send times, and segmentation to maximize engagement and conversions.
• Continuously analyze KPIs (open rates, CTR, conversion rates, revenue per send, unsubscribe rates) and apply insights to future sends.
• Collaborate with digital ads and web teams to align messaging and improve donor journeys across channels.

Senior Manager, Email Marketing

• Collaborate, develop and lead the email marketing strategy for the Financial Protection and Retirement Services (FPRS) business
• Build, scale, design and execute lifecycle email programs across our suite of retirement solutions
• Translate go-to-market strategies, sales campaigns, and product launches into targeted email journeys and campaigns
• Manage end-to-end campaign execution including segmentation, dynamic content, personalization, testing, deployment, AI solutions, and reporting
• Partner with Product, Data, Tech, and Marketing teams to deliver high-impact communications that drive productivity and targeted outcomes
• Lead optimization of email performance through A/B testing, journey enhancements, and data-driven decision-making
• Maintain strong data governance practices including segmentation strategy, audience targeting, and data hygiene improvements
• Collaborate with Compliance and Legal to ensure all communications meet regulatory and brand standards
• Support the development of scalable marketing automation infrastructure and email best practices
• Stay informed on industry trends, customer behavior, and competitive insights to evolve email strategy accordingly

• Own and optimize subscriber acquisition, engagement, and retention strategies to grow and strengthen our newsletter audiences.
• Define and monitor key performance indicators across the email funnel, identifying trends and driving continuous improvement.
• Lead the planning and execution of lifecycle email campaigns, including onboarding, engagement, reactivation, and win-back programs.
• Develop and refine segmentation strategies, behavioral targeting, and A/B testing frameworks to improve campaign performance.
• Ensure all email campaigns align with brand voice, editorial standards, and design quality across our media brands.
• Partner with editorial teams to create integrated, omnichannel campaigns informed by email engagement data.
• Work closely with AdOps teams to support newsletter sponsorship placements and performance tracking.
• Analyze email performance data and develop actionable insights to improve growth, engagement, and monetization outcomes.
• Present campaign performance, growth insights, and strategic recommendations to executives and key stakeholders.
• Mentor and guide junior team members, providing structure, feedback, and performance direction.

• Partner with internal and external teams to lead all aspects of email campaign management including strategy, technical and creative development, proofing, deployment and monitoring
• Conduct quality assurance testing on email messages; ensure tracking links, images, subject lines, and segmentation links function properly; verify email renders correctly across various email clients; manage deliverability
• Partner closely with IT Development team to troubleshoot technical issues and design, build, and implement new functionality that enables continued growth of email programs
• Lead the effort to expand into other one-to-one communication channels including SMS programs
• Monitor and analyze email campaign performance using key metrics
• Generate reports on campaign performance and provide actionable insights for continuous improvement
• Identify new programs, optimizations, and opportunities to grow the business through the development and management of new email marketing strategies
• Provide consultation and recommendations to business stakeholders regarding email best practices, industry standards and regulations
• Lead AAA Life’s email experimentation practice across the entire lifecycle from hypothesis development to test execution and measurement
• Conduct extensive testing and analysis of email marketing efforts including delivery time, creative layout, messaging, subject line testing, and segmentation performance to develop best practices for ongoing email campaigns

Senior Email Marketing Specialist

• Own the day-to-day operations of our email program while also contributing meaningfully to strategy — segmentation logic, lifecycle architecture, deliverability health, and personalization frameworks that serve an audience with a longer consideration timeline and higher expectations for relevance than most.
• Build and maintain behavioral segmentation models using first-party data, including search activity, geographic preferences, community saves, price range, time on site, and content engagement.
• Create dynamic content rules within email templates that adapt messaging, images, and CTAs based on subscriber attributes and behavior — no two active adult buyers are identical.
• Develop audience segments specific to distinct buyer profiles: the actively searching retiree, the pre-retirement planner 3–5 years out, and the adult child researching communities for a parent.
• Partner with product and data teams to expand the behavioral signals available for targeting, and document segment definitions so the broader team can use them.
• Monitor segment performance over time and refine definitions as buyer behavior evolves — especially as Gen X begins to enter the active adult audience in larger numbers.

• Own and scale our global Email Marketing strategy across the full customer lifecycle.
• Drive demand generation, nurture programs, product engagement, and customer expansion through data-driven segmentation, automation, and performance optimization.
• Collaborate closely with Growth Marketing, Marketing Operations, Data, Product Marketing, and Regional teams to ensure email programs are strategically aligned, technically sound, and performance-focused.
• Develop and execute a global, full-funnel email marketing strategy segmented by lead stage, funnel stages and laddering up to PLG, GTM, and ABM initiatives.
• Own audience segmentation strategy using behavioral, firmographic, product usage, and intent data.
• Identify opportunities to improve lifecycle progression through segmentation, personalization, product and behavioral triggers.
• Conduct structured testing (subject lines, content, CTAs, send times, audience splits) to improve engagement and conversion.
• Optimize deliverability, list health, and sender reputation, ensuring compliance with global data privacy regulations (GDPR, CAN-SPAM, etc.).
• Analyze performance trends and provide monthly reporting with clear, actionable insights.

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