CRM Manager – Email Marketing

Fanatics, Inc.

CRM Manager at Fanatics Commerce driving email marketing strategies and enhancing customer engagement through data-driven campaigns. Managing high-volume email deliveries and fostering brand storytelling.

Posted 6/23/2026full-timeConshohocken • Pennsylvania • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Drive development of comprehensive email go-to-market calendars across seasonal product categories, product launches, promotional events, hot markets, and corporate/cross-brand initiatives
Plan and implement email marketing strategies focused on improving key performance indicators including content personalization, visit rates, conversion optimization, list growth, and revenue growth
Manage high-volume daily campaign delivery ensuring flawless execution and optimal deliverability across all customer segments
Foster compelling storytelling to create dynamic, engaging, and authentic brand experiences that successfully reflect our mission to become a beloved brand
Oversee the email briefing process, ensuring clear, actionable guidance is provided to creative teams to achieve engaging storytelling while embedding branding principles and personalization at scale
Collaborate with brand marketing teams to ensure email content aligns with overall brand voice, seasonal campaigns, and product messaging strategies
Craft and execute comprehensive experimentation roadmaps including landing page optimization, creative testing, audience segmentation, subject line optimization, and send time testing
Implement advanced A/B and multivariate testing strategies to continuously optimize email performance and drive revenue growth
Utilize predictive analytics and machine learning capabilities to enhance personalization and customer targeting
Work in close partnership with CRM Operations team to ensure campaigns are built, tested, and executed accurately, effectively, and on schedule
Partner with business management and merchandising teams to align email content with strategic initiatives, inventory management, pricing strategies, and promotional calendars
Coordinate with customer service teams to ensure consistent messaging across all customer touchpoints
Lead multiple projects concurrently while providing regular performance monitoring and updates to CRM team, business management, and cross-functional partners
Perform real-time and periodic ad hoc analyses to evaluate channel performance, identify optimization opportunities, and provide actionable insights

Requirements

What you’ll need

Bachelor's degree in business, marketing, communications, related field or equivalent experience required
4+ years of demonstrated experience in CRM/email marketing, marketing/advertising agency experience, e-commerce, multi-channel retail, or digital marketing
Proven track record of success in meeting or exceeding revenue goals through email marketing initiatives
Demonstrated ability to handle large volumes of marketing campaigns and complex segmentation strategies simultaneously
Proven expertise in setting up and analyzing A/B tests specific to email marketing optimization
Strong analytical mindset with passion for data-driven decision making and performance optimization
Exceptional attention to detail with ability to manage multiple campaigns without compromising quality
Ability to write, edit, and optimize email copy with strong understanding of direct response copywriting principles
Strong interpersonal skills with proven ability to communicate effectively with diverse stakeholders
Excellent written and verbal communication skills with ability to present complex data insights to non-technical audiences
Strong project management capabilities with experience managing multiple seasonal campaigns and product launches simultaneously
Ability to establish and build productive relationships both internally and externally while communicating effectively across the organization
Understanding of retail merchandising cycles and promotional calendar management.

Benefits

Comp & perks

Culture: Join a team where you're surrounded by top-tier talent, driven by a shared passion to relentlessly enhance the fan experience. With a focus on collaboration, support, and continuous development, you’ll be empowered to help shape a culture that celebrates both individual and team successes.
Benefits: We provide a wide range of health, financial, legal, and development assistance, including wellness programs with fitness and weight management partners, paid maternity paternity leave, and infertility treatment. Additionally, we offer flexible time off to help you recharge, along with a competitive 401k plan to support your financial future. At Fanatics, we’re dedicated to supporting you in all aspects of work and life.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

email marketingA/B testingmultivariate testingpredictive analyticsmachine learningcampaign managementcontent personalizationconversion optimizationaudience segmentationdirect response copywriting

Soft Skills

analytical mindsetattention to detailinterpersonal skillscommunication skillsproject managementstorytellingcollaborationperformance monitoringrelationship buildingdata-driven decision making

Certifications

Bachelor's degree in businessBachelor's degree in marketingBachelor's degree in communications