Email Marketing Manager

Cloudforce

Email Marketing Manager creating and executing sophisticated B2B email programs for Cloudforce. Leading nurture tracks and campaigns to drive demand generation efforts.

Posted 7/8/2026full-timeNational Harbor • Maryland • 🇺🇸 United StatesMid-LevelSenior💰 $90,000 - $115,000 per yearWebsite

About the role

Key responsibilities & impact

Own Cloudforce’s email marketing strategy and annual email program plan, aligned to demand generation goals, buying committee personas, campaign priorities, and customer lifecycle stages.
Design the email program architecture, including nurture tracks, trigger sequences, campaign sends, post-event follow-up, webinar follow-up, re-engagement, and customer communications.
Maintain the email calendar to coordinate outbound activity across campaigns and audiences, balancing consistent engagement with audience fatigue prevention.
Define how email works with LinkedIn campaigns, sponsored webinars, content syndication, events, and sales outreach to create a coordinated multi-channel buyer experience.
Own list segmentation strategy so emails reach the right audience, at the right stage, with the right message.
Own email execution in HubSpot Marketing Hub, including email build, list management, workflow configuration, send scheduling, QA, and performance reporting.
Build and maintain nurture workflows organized by persona, buying role, institution type, campaign, and engagement history.
Build trigger-based workflows, including MQA notifications, content download follow-up, post-webinar nurture, demo request confirmation and prep, post-event follow-up, and dormant-contact re-engagement.
Manage the HubSpot email template library, ensuring templates are on-brand, mobile-optimized, and easy for the marketing team to use.
Coordinate with RevOps and Marketing Operations on segmentation, workflow logic, lead routing, attribution, and reporting.
Own email compliance, including CAN-SPAM, GDPR, suppression management, unsubscribe processing, and opt-in documentation.
Build and maintain persona-specific nurture tracks for key buying committee roles.
Adapt nurture content by buying stage, ensuring early-stage education differs from evaluation, consensus-building, and procurement-stage communications.
Ensure nurture programs reflect Cloudforce’s approved messaging, brand voice, and market positioning.
Own end-to-end execution of campaign emails, from brief through copy, build, approval, testing, send, and post-send reporting.
Write and optimize subject lines, preview text, body copy, and calls to action in Cloudforce’s brand voice.
Monitor deliverability, sender reputation, bounce rates, and inbox placement in partnership with RevOps and Marketing Operations.
Share email performance insights with the content team to inform future content priorities, topics, proof points, and formats.

Requirements

What you’ll need

3–5 years of email marketing experience in B2B SaaS, enterprise technology, or a comparable complex B2B environment.
Strong HubSpot Marketing Hub experience, including workflow creation, segmentation, list management, trigger-based enrollment, email build, and performance reporting.
Demonstrated experience building nurture programs for multiple personas, buying stages, or audience segments — not just one-off campaign sends.
Strong email copywriting skills, including subject lines, preview text, body copy, and conversion-oriented CTAs.
Experience running structured A/B tests and using results to improve performance.
Working knowledge of CAN-SPAM, GDPR, suppression management, unsubscribe processing, and opt-in documentation.
Strong analytical skills and the ability to turn performance data into practical recommendations.

Benefits

Comp & perks

Medical, dental, life, and short-term disability insurance covered at 100% of the premium for employees and 50% for dependents
Paid parental leave, including adoption and foster care placement
PTO that grows with you — starting at 15 days, scaling to 20, then 25, plus incentive opportunities to earn even more
9 company holidays + 2 floating holidays to use however you need them
401K savings plan and education reimbursement to invest in your future
Friday lunch on us — every week, no exceptions
Personalized professional growth plan – an ongoing opportunity to map your own path, stay challenged, and grow with guidance and support from your manager
24/7 access to a modern gym with Tonal and Peloton
Free monthly garage parking with direct private access to the office
Sun-filled National Harbor offices with Potomac views, steps from shops and restaurants
Access to our proprietary AI platform — available as both a professional tool and for your own productivity
Complimentary snacks, cutting-edge tech, and a workspace you'll actually want to show up to

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Email MarketingWorkflow CreationSegmentationA/B TestingPerformance Reporting

Soft Skills

Analytical SkillsCommunication Skills