Email Marketing Manager

Orbit Talent Solutions

Lifecycle Marketing Manager at Primal Queen focused on deepening customer relationships through email and SMS marketing. Driving retention and crafting customer experiences in women's wellness sector.

Posted 7/12/2026full-timeRemote • California • 🇺🇸 United StatesMid-LevelSenior💰 $50,000 - $80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Lifecycle Marketing and Email Marketing, with a strong focus on retention strategies, customer segmentation, and automated customer journeys. Proficient in using Klaviyo and Postscript to enhance customer engagement and lifetime value.

Highest-signal resume keywords

Lifecycle MarketingEmail MarketingKlaviyoSMS MarketingCustomer Segmentation

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Lifecycle MarketingEmail MarketingCustomer SegmentationA/B TestingRetention Metrics AnalysisAutomated Customer JourneysCohort AnalysisAttribution ReportingRetention ReportingSubscription Management

Soft Skills

Analytical MindsetStrong Copy InstinctsConsumer Psychology UnderstandingStrategic ExecutionCollaboration

Tools & Technologies

KlaviyoPostscriptAI Tools

Industry Keywords

DTC eCommerceHealthWellnessSupplementsBeautyConsumer Products

About the role

Key responsibilities & impact

Own and scale retention marketing across Email, SMS, subscriptions, and customer lifecycle initiatives.
Build best-in-class customer journeys that increase retention, subscription growth, repeat purchases, and customer lifetime value.
Work closely with Growth, Creative, Customer Experience, and Product teams to ensure every customer interaction feels intentional, educational, and on-brand.
Own the Email & SMS marketing calendar across campaigns and automated flows.
Build, optimize, and maintain lifecycle automations in Klaviyo.
Execute SMS campaigns and automations (Postscript experience preferred).
Develop and execute strategies that increase retention, repeat purchase rate, subscription adoption, and customer lifetime value.
Own a structured experimentation roadmap across subject lines, messaging, offers, send times, segmentation, personalization, and creative.

Requirements

What you’ll need

3+ years of hands-on Lifecycle Marketing or Email Marketing experience.
Advanced experience with Klaviyo.
Experience managing SMS marketing (Postscript preferred).
Deep understanding of customer segmentation and lifecycle marketing.
Experience building and optimizing automated customer journeys.
Strong analytical mindset with experience interpreting retention metrics.
Comfortable balancing strategy with hands-on execution.
Experience designing and analyzing A/B tests.
Strong copy instincts and understanding of consumer psychology.
Preferred Experience in DTC eCommerce.
Experience in health, wellness, supplements, beauty, or consumer products.
Experience working with subscription businesses.
Familiarity with cohort analysis, attribution, and retention reporting.
Comfortable using AI tools to improve efficiency and creative workflows.

Benefits

Comp & perks

Remote work options