Orbit Talent Solutions

Email Marketing Manager

• Own and scale retention marketing across Email, SMS, subscriptions, and customer lifecycle initiatives.
• Build best-in-class customer journeys that increase retention, subscription growth, repeat purchases, and customer lifetime value.
• Work closely with Growth, Creative, Customer Experience, and Product teams to ensure every customer interaction feels intentional, educational, and on-brand.
• Own the Email & SMS marketing calendar across campaigns and automated flows.
• Build, optimize, and maintain lifecycle automations in Klaviyo.
• Execute SMS campaigns and automations (Postscript experience preferred).
• Develop and execute strategies that increase retention, repeat purchase rate, subscription adoption, and customer lifetime value.
• Own a structured experimentation roadmap across subject lines, messaging, offers, send times, segmentation, personalization, and creative.