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Lifecycle & Email Marketing Manager – Contract
MagicSchool AILifecycle & Email Marketing Manager developing strategies to optimize user engagement and retention in SaaS for educators. Hands-on role executing impactful lifecycle communications.
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Own the development, planning, execution, and optimization of customer communication strategy.
- Build, schedule, and send email campaigns across the full customer lifecycle.
- Inherit and monitor active evergreen journeys and execute optimizations based on engagement data.
- Monitor campaign and journey performance proactively and surface insights.
- Partner closely with cross-functional teams to execute campaigns on-brief and on-time.
- Design and execute A/B tests on messaging, timing, segmentation, and subject lines.
Requirements
What you’ll need- 5-7+ years in lifecycle or email marketing in a SaaS environment
- Hands-on Iterable experience building campaigns, journeys, and audience segmentation
- Proven track record of creating and optimizing email campaigns
- Experience with A/B testing and personalization strategies across CRM/email channels
- Familiarity with growth KPIs including MAU, DAU, retention, activation rate, and churn reduction
- B2B OR B2C experience
- Strong collaboration skills, particularly with product, design, and operations
- EdTech background or experience marketing to educator audiences (preferred)
- Experience with Pardot/Salesforce Marketing Cloud Account Engagement (preferred)
- Data analysis using Amplitude, Looker, or similar tools (preferred)
Benefits
Comp & perks- Unlimited time off to empower our employees to manage their work-life balance.
- Choice of employer-paid health insurance plans with low premiums for dental and vision.
- Generous stock options, vested over 4 years.
- 401k match & monthly wellness stipend.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
lifecycle marketingemail marketingcampaign optimizationA/B testingaudience segmentationpersonalization strategiesdata analysis
Soft Skills
collaborationcommunication