Lifecycle & Email Marketing Manager

Fresh Prints

Lifecycle & Email Marketing Manager at Fresh Prints focusing on email and SMS campaign and lifecycle content. Developing audience engagement strategies and performance metrics to enhance marketing effectiveness.

Posted 7/24/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in email and SMS marketing strategies, focusing on lifecycle flows, audience segmentation, and performance metrics. Proficient in crafting engaging content tailored for a college-age audience while utilizing marketing automation tools effectively.

Highest-signal resume keywords

Email Marketing StrategyLifecycle Program DevelopmentA/B Testing and OptimizationPerformance Metrics AnalysisContent Creation for B2C Audiences

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Email MarketingLifecycle MarketingCRM MarketingA/B TestingHTMLCSSSegmentation LogicPerformance MetricsContent WritingCampaign Calendar Development

Soft Skills

Strong Written CommunicationCreative ThinkingAnalytical SkillsCollaborationAdaptability

Tools & Technologies

IterableKlaviyoHubSpotBrazeSMS Platforms

Industry Keywords

B2C MarketingDTC MarketingEmail Deliverability Best PracticesCustomer JourneyEngagement Metrics

About the role

Key responsibilities & impact

Owning every word that goes out — subject lines, body, CTAs — across email and SMS
Turning a solid technical setup into a channel people actually look forward to hearing from
Building lifecycle flows that feel like a conversation, not a drip someone got trapped in
Writing for a college-age audience in a voice that feels made for them, not blasted at them
Bringing a real point of view on performance — not just reading the numbers, but knowing what they're telling you to do next
Own email and SMS conceptualization — final say on subject lines, preview text, headers, body, and CTAs across all of Fresh Prints' major marketing moments
Work with our brand and creative teams on design and copy so every send feels on-brand
Develop a campaign content calendar that ladders into the broader marketing calendar, so email and SMS amplify the right message at the right time
Own A/B testing for subject lines, content approaches, and CTAs — with the discipline to learn from the results and apply them
Write messages that resonate with a college-age audience: content that feels like it's actually written for them, not generic marketing
Own the strategy and content for Fresh Prints' lifecycle flows: welcome series for new subscribers, post-purchase nurture, cart and browse abandonment, re-engagement, and win-back — across email and SMS
Audit the existing lifecycle program, identify gaps, underperforming flows, and moments in the customer journey where we're leaving engagement on the table
Own segmentation: define the audiences and journey logic that decide who gets what, when
Write and test improved lifecycle content, and build flows that feel like a conversation with the customer, not a sequence they got dropped into for checking a box
Monitor deliverability and engagement metrics — open rates, click-through rates, unsubscribe rates, spam complaints, bounce rates — and maintain a healthy sender reputation
Follow email and SMS deliverability best practices: list hygiene, warm-up protocols, segmentation for engaged vs. unengaged audiences, suppression management, and compliance
Report on performance on a regular cadence — what's working, what isn't, and what you're changing based on the data
Bring a point of view: not just "open rate was 28%," but "here's what that tells us about the subject-line approach, and here's what I'm testing next".

Requirements

What you’ll need

4-8 years of experience in email, lifecycle, or CRM marketing, or a closely related role where writing was a primary responsibility
Hands-on experience with an ESP or marketing automation platform (Iterable, Klaviyo, HubSpot, Braze, or similar); SMS platform experience a plus
Demonstrated understanding of lifecycle programs: welcome series, post-purchase flows, re-engagement, cart abandonment, and the segmentation logic behind them
Comfort with email/SMS performance metrics — open rate, CTR, unsubscribe rate, deliverability indicators — and the ability to draw real insight from them
Basic HTML/CSS comfort for email (able to troubleshoot and adjust templates)
Strong written communication — you write clearly and with personality, not in marketing speak
Experience writing for a consumer audience is a strong plus; B2C or DTC background preferred over B2B or enterprise.

Benefits

Comp & perks

Work From Home / Remote
Competitive annual salary
Learning opportunities
Working in a great culture
A 2-month paid Sabbatical to eligible employees