Digital Marketing

• Social Media Design: Craft bold, on-brand visuals for social campaigns, paid ads, and social-first storytelling. Your designs will drive engagement and boost visibility for meaningful causes.
• Email Design: Develop eye-catching email templates and campaign assets that don't just look good, but also drive clicks and conversions. You'll help push the boundaries of what's possible in email design.
• Animation & Video Content: Create dynamic motion graphics and video content that enhance client messaging and help clients stand out in a crowded digital landscape.
• Advertising: From display ads to CTV, we go wherever our clients need to be. The advertising landscape moves quickly, and you’ll help us keep up by designing for emerging channels.
• Collaboration: Partner with creative directors, copywriters, strategists, project managers, and clients to ensure creative outputs are aligned, impactful, and polished. You’ll be a key contributor across concepting, execution, and refinement.
• Creative Problem-Solving: Tackle design challenges with a strategic mindset—bringing fresh ideas to life within established brand systems, while balancing visual appeal, clarity, accessibility, and purpose in every solution.

Digital Marketing, Fundraising Designer

• Own the success of SMB clients across various channels
• Handle client relationships with poise and confidence
• Project manage and organize accounts effectively
• Build relationships with points of contact
• Apply deep technical knowledge of Strategy, Paid Media, SEO, and CRO
• Exhibit a very strong SaaS background

Digital Marketing Strategist – Startups/SMB

• Maintain brand consistency across website, sales collateral, presentations, campaigns, events, partner materials, and digital touchpoints.
• Create and adapt digital marketing assets, including one-pagers, solution briefs, landing pages, website graphics, pitch decks, infographics, event collateral, case study layouts, and buyer journey materials.
• Support website content updates, landing pages, digital content refreshes, user experience improvements, and SEO-informed content structure.
• Partner with sales, product marketing, communications, and subject matter experts to develop clear, compelling customer-facing materials.
• Build reusable templates for decks, one-pagers, website assets, event materials, and sales collateral to improve consistency and speed.
• Translate complex products, technical topics, and market priorities into visually compelling, audience-friendly content.
• Organize and maintain a library of current, on-brand marketing and sales enablement assets.
• Use website and content performance data to recommend improvements to digital experiences, landing pages, and marketing materials.
• Coordinate with agencies, freelancers, designers, and web vendors as needed.

Brand & Digital Marketing Manager

• Collaborate with client teams and outside vendors to develop and implement effective digital fundraising and membership campaigns that drive engagement and revenue.
• Serve as lead project manager to ensure jobs are delivered on message, on time, and on budget.
• Manage all the nitty-gritty details of getting a digital campaign out the door, identify problems, provide solutions, and report up or down as needed.
• Schedule and participate in internal team meetings and client meetings to discuss creative strategy for direct marketing campaign.
• Develop creative briefs, campaign reports, and campaign budgets for all client digital campaigns.
• Recommend list segmentation strategy and list hygiene strategy for all email marketing campaigns.
• Implement email marketing campaigns, as needed.
• Collaborate with paid media team to implement and manage digital advertising campaigns.
• Manage internal Avalon review process and quality control checks.
• Coordinate with clients, account teams, copywriters, designers, and vendors to ensure everyone is in sync on specifications of the job including but not limited to strategy, schedule, and execution.
• Analyze campaign results, identify key takeaways, and draft campaign reports.
• Support day-to-day management of client relationship.

Digital Program Manager, Online Marketing, Non-profit, Fundraising

• Plan and coordinate local marketing initiatives, events, and outreach efforts that increase brand awareness and generate leads
• Build and maintain partnerships with schools, parent groups, PTAs, local businesses, community organizations, and other referral sources
• Represent British Swim School at local events, networking opportunities, community functions, and promotional activities
• Identify opportunities for grassroots marketing, sponsorships, brand collaborations, and local visibility
• Help execute local promotions and community campaigns that align with enrollment goals and seasonal priorities
• Manage the creation, coordination, and execution of digital marketing campaigns across email, SMS, website, and social media
• Write and edit marketing copy for campaigns, ads, landing pages, promotional messages, and customer-facing communications
• Coordinate campaign calendars, creative assets, approvals, and launch timelines across multiple channels
• Support campaign execution with digital marketing and advertising partners to ensure campaigns are set up correctly and launched on time
• Work with corporate website partners and digital vendors to update website content, promotions, landing pages, and key messaging
• Assist with social media planning, content coordination, publishing schedules, and brand consistency
• Serve as a key point of contact for local marketing execution with corporate support teams and external marketing partners
• Manage relationships and communication with website vendors, digital spend partners, social media partners, and other marketing service providers
• Submit requests, track deliverables, follow up on timelines, and ensure projects move forward efficiently
• Help maintain consistency between local promotions, national branding, website messaging, and digital campaign execution
• Track campaign results across email, SMS, paid digital, website, social media, and local marketing initiatives
• Monitor and analyze key performance metrics such as leads, conversions, traffic, engagement, cost per lead, and ROI
• Provide regular reports and insights on campaign performance, marketing spend, and areas for improvement
• Use data to recommend optimizations to messaging, audience targeting, channel performance, and local outreach efforts
• Help ensure campaigns and marketing efforts are aligned with business goals and enrollment targets.

Local & Digital Marketing Associate

• Lead paid media strategy and execution across platforms including Google Ads, Meta, YouTube, and emerging channels to drive acquisition, engagement, and donations
• Own campaign planning, budget allocation, performance optimization, and ROI across all paid channels
• Develop audience targeting, retargeting, and conversion strategies to improve efficiency and scale results
• Build and manage full-funnel digital strategies that convert awareness into action and conversion
• Lead SEO and SEM strategy to increase visibility, traffic, and high-intent conversions
• Optimize website performance, landing pages, keyword strategy, technical SEO, and user journeys
• Lead digital fundraising strategies that grow donor acquisition, retention, and revenue
• Own performance reporting across channels, translating data into actionable recommendations
• Lead and support a digital marketing team across paid media, SEO, and social channels

Senior Digital Marketing Manager

• Diagnose business needs across Wholesale, JV, Retail, and Correspondent channels.
• Translate business needs into clear digital marketing requirements and success metrics.
• Build strong cross-functional relationships.
• Identify and optimize authenticated web and mobile app experiences.
• Ensure digital experiences support cohesive performance across various traffic channels.
• Partner across teams to align priorities and define project scope.
• Monitor performance of key initiatives and surface insights.

Digital Marketing Manager

• Lead the strategy, execution, and delivery of integrated digital marketing campaigns across IJM’s digital channels;
• Execute high-impact digital campaigns across website optimization, SEO, SEM, email marketing, social media, and audience personalization to drive awareness, engagement, and conversion;
• Leverage marketing technology platforms, including CDPs, marketing automation, and analytics tools, to deliver personalized digital experiences and continuous optimization;
• Partner with Creative, Communications, Product, Technology, and Fundraising teams to ensure coordinated, mission-aligned messaging;
• Translate campaign objectives into clear requirements for landing pages, user journeys, and integrated digital experiences in collaboration with UX and development teams;
• Analyze campaign performance, user behavior, and conversion data to inform testing, optimization, and performance improvements;
• Manage paid media performance, budget allocation, and agency relationships to maximize return on investment;
• Guide content structure, publishing workflows, and governance within CMS platforms in collaboration with technology partners;
• Ensure all digital marketing activities align with brand standards, compliance requirements, and campaign KPIs;
• Participate in IJM’s community of spiritual formation.

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