Digital Marketing Specialist

Absolute Security

Digital Marketing Specialist driving performance marketing strategies and optimizing campaigns across various digital platforms in the cybersecurity sector.

Posted 6/26/2026full-timeRemote • Washington • 🇺🇸 United StatesMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Develop and execute digital marketing campaign strategies across multiple channels inclusive of email, ads, and our website chat bot
Assist in optimizing these channels to improve campaign outcomes
Plan, execute, and optimize paid advertising campaigns across Google Ads, LinkedIn, and other digital platforms to drive qualified leads and maximize ROI
Monitor and analyze landing page performance, A/B test creative assets, ad copy, and campaign targeting to improve conversion rates
Track and manage performance marketing budgets, ensuring efficient allocation across channels and campaigns
Create regular reporting showcasing campaign performance, insights and recommendations, including detailed performance marketing metrics such as CPL, CPA, ROAS, and attribution analysis
Build comprehensive dashboards and reports that track the full customer journey from initial touchpoint through conversion, providing actionable insights to stakeholders
Conduct deep-dive analysis on campaign performance data to identify trends, opportunities, and areas for improvement across all marketing channels
Set-up and produce webinars as well as ensuring reporting data is properly imported into our systems for follow-up/lead nurturing
Stay updated on digital marketing trends, tools and best practices
Collaborate with the marketing team to align digital campaigns with our brand and business goals
Contribute to a positive and collaborative environment that encourages information sharing, team-based success, and a strong focus on results
Protect the security and privacy of Absolute and its customers
Other duties as assigned by management.

Requirements

What you’ll need

2-5 years of experience in marketing with demonstrated experience in performance marketing and paid advertising
Proven track record of managing and optimizing paid campaigns with measurable results
Strong analytical skills with experience using analytics platforms (Google Analytics, platform-specific reporting tools, etc.)
Proficiency in creating reports and dashboards that clearly communicate performance metrics and ROI to various stakeholders
Highly adaptable to changing priorities
Comfortable presenting campaign performance data and insights to cross-functional teams and senior leadership
Possess strong skills in digital marketing strategies as well as the ability to analyze data and make recommendations to improve campaign performance
Strong organizational and project management skills as well as the ability to prioritize tasks effectively in a deadline-driven environment
Excellent interpersonal skills and the ability to collaborate with cross-functional teams
Technology industry experience, with preference given to security industry knowledge
Familiarity with B2B sales funnels and the ability to map content to the partner journey
Familiar with digital marketing tools such as Marketo, Salesforce, Drift, LinkedIn, Google Ads, Demandbase
Experience with business intelligence tools (Tableau, Power BI, Looker) for advanced reporting
Google Ads and/or Facebook Blueprint certifications
Experience with marketing attribution modeling and multi-touch attribution analysis.

Benefits

Comp & perks

Health insurance
Remote work options

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital marketingperformance marketingpaid advertisingA/B testinganalyticsreportingcampaign optimizationmarketing attribution modelingdata analysisbudget management

Soft Skills

analytical skillsadaptabilitypresentation skillsorganizational skillsproject managementinterpersonal skillscollaborationcommunicationteamworkresults-oriented

Certifications

Google Ads certificationFacebook Blueprint certification