Digital Marketing, SEO Manager

A&E Heating and Air, Inc.

Digital Marketing & SEO Manager overseeing A&E's online presence. Driving traffic, improving SEO rankings, and managing digital marketing initiatives for HVAC services.

Posted 7/3/2026full-timeOregon, Washington • 🇺🇸 United StatesMid-LevelSenior💰 $30 - $45 per hourWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital marketing with a strong focus on local SEO, content optimization, and performance tracking. Proficient in managing Google Business Profiles and utilizing analytics tools to enhance online visibility and engagement.

Highest-signal resume keywords

Local SEO ExperienceGoogle Business Profile ManagementGoogle Analytics 4 ProficiencyContent Creation and OptimizationDigital Marketing Strategy Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingLocal SEOContent OptimizationGoogle AdsGoogle Search ConsoleWordPressHubSpotSEMrushPhotographyVideo Editing

Soft Skills

Strong Writing SkillsEditing SkillsCommunity EngagementCustomer Interaction

Tools & Technologies

Google Business ProfilesHubSpot CMSMeta Business SuiteCanvaAdobe Creative Suite

Industry Keywords

SEO Best PracticesContent Calendar DevelopmentLead GenerationPerformance Metrics TrackingOnline Scheduling Optimization

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Manage and continually improve the company website.
Optimize all pages for SEO and user experience.
Build and maintain city-specific landing pages.
Create and optimize service pages.
Implement schema markup throughout the website.
Improve page speed and Core Web Vitals.
Maintain internal linking strategy.
Optimize metadata, headings, images, and URLs.
Monitor Google Search Console and resolve technical SEO issues.
Maintain XML sitemaps and indexing.
Develop and maintain an annual content calendar.
Write or coordinate high-quality blog articles.
Refresh existing content to improve rankings.
Create localized content targeting specific service areas.
Add calls-to-action that improve lead generation.
Build pillar pages and topic clusters.
Create FAQs and educational homeowner resources.
Ensure content follows E-E-A-T best practices.
Manage Google Business Profiles.
Maintain accurate business information across all platforms.
Publish Google Posts regularly.
Respond to customer reviews.
Develop and execute review generation campaigns.
Optimize service areas.
Manage business listings and citations.
Improve local search rankings across Oregon and Washington markets.
Develop a monthly social media calendar.
Produce Facebook and Instagram content.
Create Reels, Stories, educational videos, and before/after content.
Coordinate photography and video with technicians.
Manage community engagement.
Respond to comments and messages.
Track engagement metrics.
Create customer newsletters.
Build automated email campaigns.
Develop seasonal marketing campaigns.
Support membership growth campaigns.
Build lead nurturing campaigns.
Improve website conversion rates.
Optimize landing pages.
Manage calls-to-action throughout the website.
Improve online scheduling conversions.
Monitor user behavior using analytics tools.
Recommend improvements based on performance data.
Track and report: Website traffic, Organic rankings, Local rankings, Google Business Profile performance, Leads generated, Conversion rates, Social media growth, Paid advertising performance, ROI on campaigns.
Provide monthly reports that include: Completed work, Performance metrics, Wins, Challenges, Next month's priorities.
Maintain consistency across: Website, Social media, Advertising, Printed materials, Vehicles, Uniforms, Photography, Email templates, Google Business Profiles, Directory listings.
Manage Google Ads.
Manage Local Service Ads.
Manage Meta advertising campaigns.
Track advertising ROI.
Improve cost per lead.
Optimize campaigns based on performance.
Coordinate photography and video production.
Assist with recruiting marketing.
Support community outreach events.
Design marketing materials when needed.
Coordinate promotional campaigns.
Maintain marketing asset library.

Requirements

What you’ll need

3+ years of digital marketing experience
Experience with local SEO
Experience managing Google Business Profiles
Experience with HubSpot
Experience with Google Analytics 4
Experience with Google Search Console
Experience with SEMrush or similar SEO tools
Experience with WordPress or HubSpot CMS
Experience with Meta Business Suite
Experience with Google Ads
Experience with Canva or Adobe Creative Suite
Strong writing and editing skills
Photography and video editing experience
Understanding of AI-assisted content creation

Benefits

Comp & perks

Health insurance
Paid time off
Training & development
Vision insurance
401(k)
401(k) matching
Competitive salary
Dental insurance
Employee discounts