Creative Strategist

• Evolve and elevate the Cybit brand
• Build on Cybit’s core brand identity to create an even more distinctive and modern visual presence
• Drive a clear and consistent creative direction across all channels, balancing brand consistency with fresh, innovative thinking.
• Lead creative for campaigns and growth
• Support Go-To-Market initiatives across Data & AI, Security, Microsoft and Managed Services
• Design high-impact campaign assets and creative concepts that drive engagement and help Cybit stand out in the B2B technology market.
• Deliver cross-channel design
• You’ll design across the full range of brand and marketing outputs, including creative assets across digital, campaigns, events, sales enablement, partner marketing and corporate communications.
• Bring ideas to life creatively
• Translate technical messaging into clear, compelling visual narratives
• Develop concepts for video, motion graphics and animation (experience here is highly valuable)
• Create visually engaging storytelling for social platforms that bring complex technology concepts to life and drive traffic to www.cybit.com or other CTA’s
• Leverage AI and modern design tools
• Use AI-enabled tools to enhance creativity, speed and output quality
• Explore new ways to create scalable, dynamic and personalised content
• Stay ahead of creative and design trends, particularly in tech and B2B
• Work collaboratively across the business
• Partner closely with Marketing, Sales, Product and Leadership teams and support partner and vendor campaigns with differentiated, high-quality design
• Translate commercial objectives into creative outputs
• Drive creative innovation
• Bring new ideas, concepts and approaches proactively, don’t just respond to briefs- challenge conventional B2B design norms and raise the bar
• Help position Cybit as a visually distinctive and forward-thinking premium Technology Solutions brand

Creative Design Lead

• Handle the end-to-end development of campaign strategies—from audience profiling and creator casting logic to content formats, messaging, and performance KPIs
• Work cross-functionally with internal teams to craft compelling platform-native campaign concepts that align with brand tone and commercial goals
• Write high-quality briefs and strategic decks that inspire both clients and creators
• Define and refine measurement frameworks for success across CPV, ER, and platform-specific KPIs
• Use first-party, platform, and audience data to inform targeting, creative direction, and optimisation
• Partner with Paid Media and Client Solutions to interpret results and make strategic recommendations
• Handle cultural listening, market research, and platform trend tracking within the beauty category
• Translate emerging insights into actionable campaign ideas and brand opportunities
• Support new business efforts by contributing trend insights and POVs for decks, pitches, and proposals
• Join client calls to present strategic recommendations and explain the “why” behind campaign decisions
• Collaborate with Account and Campaign Leads to respond to briefs and evolve campaign strategy based on feedback
• Act as the strategic lead across your client portfolio—building relationships rooted in value and clarity.

Senior Strategist, Strategic, Creative

• Lead creative strategy across a portfolio of high-growth brands.
• Drive measurable performance improvements through data-backed creative systems and strategic frameworks.
• Act as the senior strategic lead for clients.
• Mentor junior team members and influence creative direction.
• Build frameworks, processes, and testing systems that enable brands to scale sustainably.

Senior Creative Strategist

• Creative Strategy: Set the creative direction for all creative, primarily Meta ($1M+/month), anchored in performance data. You are the taste-maker.
• Raise Creative Quality: Close the 8→10/10 gap in the UK. The gap is emotional resonance and visual quality. Create differentiated, non-formulaic ads that reduce our CAC. Set the bar and hold it across everything we put in market.
• EU Creative Expansion: Build the creative localisation playbook for Germany, the Netherlands, and other local markets. Create market-native work that reflects local psychology, platform behaviour, and cultural nuance.
• Own the Ideation Pipeline: Every brief must pass the distinctiveness test: would Meta's algorithm treat this as a genuinely new concept?
• Build the AI Creative System: Elevate the existing AI-assisted production stack, from brief to production to iteration, with tight feedback loops between creative output and performance data.
• Bolt Brand Visual Refresh: Lead the Bolt brand visual refresh, ensuring the new identity is consistent and lands across every customer touchpoint.
• Test & Scale: Lead high-velocity experiments across hooks, formats, angles, and messaging. Scale winners aggressively. Inform future channel creative, including CTV and linear TV, as those tests develop.
• Partner with Performance: Work hand-in-glove with Dave, our Head of Performance, and the growing media buying team. Connect creative output directly to CAC and ROAS. The goal is subscription-first creative at 300+ distinct concepts per sprint.
• Oversee TV Creative: Oversee the development of best-in-class DRTV and performance creative for our first forays into the channel.
• Lead the Creative Team: Manage and develop a small but high-impact team. Andre shifts towards production operations and AI workflows; you shift the team from execution to creative excellence.

Head of Creative

• Lead Development of Creative Concepts: Originate and implement creative concepts, making sure they align with the company’s brand strategy and goals.
• Lead teams: Lead project teams ensuring creative excellence global & local campaign briefs and mentor and support more junior team members.
• Collaborate Across Global Teams: Partner with stakeholders across various levels, departments and markets to maintain creative consistency and effectiveness.
• Art Direct Creative Vision: Define the visual direction for concepts, and lead the execution across design and photography, motion and video, using AI tooling.
• Align Concepts with Strategy: Work with the Head of Creative and Creative Strategist to create and refine creative concepts that support the strategies of marketing campaigns, product launches, and other initiatives.
• Use the latest creative technologies (including AI), to develop best-in-class creative.
• Build for creative production: Use the latest tools with an awareness of creative process optimisation at scale.
• Lead Through Point of View: Present coherent creative rationales to stakeholders and defend them.
• Lead Presentations: Present strategic ideas internally, clearly communicating your vision to enable your project teams to develop and refine their creative in response to stakeholder feedback from various levels.

Creative Lead

• Analyse creative performance data – Conduct regular, in-depth analysis of our advertising creative across all performance channels to identify trends, top performers, and areas for improvement.
• Develop data-informed creative hypotheses – Formulate clear, testable hypotheses based on your analysis.
• Write compelling creative briefs – Translate your hypotheses and insights into concise, inspiring, and data-rich briefs for internal and external creative partners.
• Manage the creative feedback loop – Own the process of analysing test results and systematically sharing learnings with the creative and marketing teams to inform the next cycle of iteration.
• Conduct competitor and market research – Be the team’s expert on the competitive landscape, constantly monitoring for new creative trends, angles, and formats that we can adapt and test.
• Partner with channel managers – Work as a strategic partner to paid social and search managers, providing them with a steady stream of creative insights to improve their channel performance.

Performance Creative Strategist – Paid Social

• Lead and oversee the creative development and execution of multi-channel projects from concept through to final delivery
• Collaborate closely with the Principal Creative to align work with the broader creative vision and strategy
• Provide guidance and support to junior designers and other team members

Senior Lead Creative

• Own and evolve the creative product across the client portfolio
• Set the creative standard and ensure best practices are followed
• Collaborate with a group of strategists to improve performance and creative decisions
• Align creative strategy with creator processes for optimal results
• Manage new client launches and ensure rapid onboarding success

Head of Performance Creative Strategy – UK

• Embedded coaching and management of 4 Senior Creative Strategists on the strategic work of their biggest accounts.
• Help every Senior CS make the leap from being an exceptional creative strategist to a complete strategist - one who connects creative to offer, distribution, performance, and the wider growth ecosystem.
• Coach the constraint mindset: identifying performance bottlenecks and reverse-engineering the steps required to drive meaningful change.
• Be the primary voice in the Creative Strategy department whenever questions arise that lean heavily on data, growth strategy, performance, or media buying.
• Build the bridge between Creative Strategy and our Growth Strategy team - work with our Senior Growth Strategists to surface what creative needs from growth, and vice versa.
• Help our strategists develop fluency in: offer, distribution, scaling logic, attribution, funnel, persona development from a growth lens, and how creative ladders into wider commercial strategy.
• Cross-department audit authority on priority accounts - when performance dips, you go deep, identify the constraint, and work with the pod to reset strategy.
• Run regular creative audits across the department, surface what's working and what isn't from a performance lens, and feed insight into the wider Creative Strategy leadership team.
• Work closely with the Creative Leads to map out the training plan for the department - which sessions, when, who delivers.
• Personally lead every session focused on growth strategy, performance, media buying, offer, distribution, and constraint-based thinking.
• Translate insight from our data warehouse and from the Growth Strategy team into team-wide upskilling.
• Tap into our data warehouse to produce regular macro creative reports.
• Surface trends, insights, and tactical plays that compound across accounts - what's working at scale, what's emerging, what's broken.

Creative Performance Lead

• You'll sit between customer psychology, creative strategy, and performance data, helping the department understand why customers respond to creative and how those learnings can compound across the business.
• Coach our Senior Creative Strategists to operate at a higher strategic level, lead all departmental training focused on growth strategy and performance.
• Work with our Growth Strategy team to build the systems and rituals that make these two functions work seamlessly as one.
• Tap into our £600M+ Meta data warehouse to surface the macro creative insights, trends, and tactical plays that compound across every account in the book.
• You'll join a six-person Creative Strategy leadership team: the Chief Creative Officer, the Head of Creative Strategy, three Creative Leads, and you.
• Support the four Senior Creative Strategists you'll manage, coaching their thinking on the accounts they own.

Creative Insights Lead

• Own creative strategy across a portfolio of key client accounts, acting as the senior strategic lead and trusted advisor.
• Define and lead creative testing frameworks, experimentation roadmaps, and strategic priorities aligned to client growth objectives.
• Conduct quarterly strategic planning sessions and creative reviews with clients and internal stakeholders.
• Translate performance data, customer insights, and market intelligence into actionable creative strategies.
• Identify opportunities to unlock growth through new creative angles, messaging strategies, offers, and positioning.
• Lead the development of performance-driven creative strategies across Meta, TikTok, and emerging platforms.
• Analyse creative performance data and transform insights into clear recommendations, testing plans, and optimisation opportunities.
• Oversee the ideation, scripting, briefing, and development of UGC, creator content, high-production campaigns, motion, and design assets.
• Develop scalable creative frameworks that improve efficiency while maintaining creative quality and performance.
• Ensure all creative output is strategically aligned, performance-led, and reflective of client objectives.
• Mentor and develop Creative Strategists, providing coaching, strategic guidance, and structured feedback.
• Build trusted relationships with founders, senior stakeholders, and client leadership teams.
• Present strategic recommendations, creative insights, and performance analysis with confidence and authority.
• Champion the use of AI, automation, and innovative creative workflows to improve output quality and efficiency.

Paid Social Creative Strategist

• Own and develop performance creative strategies across multiple client accounts on Meta and TikTok.
• Turn creative performance data into clear insights, recommendations and testing opportunities.
• Lead concepting, scripting and briefing for UGC and paid social assets.
• Write clear, high-quality creative briefs for creators and internal production teams.
• Build and manage structured creative testing roadmaps across accounts.
• Collaborate closely with account managers to ensure alignment between strategy, delivery and client goals.
• Stay ahead of trends, hooks, formats and platform updates to inform creative direction.
• Lead or contribute to client reporting, presenting creative insights and strategic recommendations.
• Manage multiple accounts with strong organisation, prioritisation and attention to detail.

Creative Strategist – Performance Creative

• Write and develop campaign and brand plans, including brand voice, messaging, style, and content architecture
• Conduct creative discovery through research of UK market campaigns, social trends, and user behavior to identify winning messaging angles
• Develop strategic campaign concepts that turn insights into actionable blueprints for digital content
• Translate concepts into executable digital assets, taking ownership of production workflows for high-volume video ads, short-form scripts, and performance-driven content
• Partner with internal teams to analyze performance data (CTR, conversion rates, CPA) and iterate creative assets for optimal acquisition efficiency
• Ensure all content maintains alignment with BJAK’s new UK brand voice while pushing creative boundaries

Lead Creative Strategist

• You will create performance ads that convert to client revenue growth by:
• Utilizing data, research, and creative insights to formulate effective creative strategy
• Analyzing data in platforms like Atria, Meta Ads Manager and TikTok Ads Manager
• Performing consumer, product, and competitor research using basic tools/resources
• Collaborating with Post-Production, Production, and your Creative Strategy Lead to produce videos
• Writing scripts and copy for video, static image ads, email campaigns.
• Ensuring visuals match creative strategy outlined for the ad
• Giving feedback that aligns to the creative strategy of the ad
• Executing on feedback given by your Creative Strategy Lead
• Analyzing the results of creative tests and utilizing this analysis to iterate
• With oversight from your Creative Strategy Lead, responsible for weekly strategic account planning
• Identifying top-performing concepts within accounts using data and creative analysis
• Identifying effective concepts/trends in the social media ecosystem

• Own and evolve the creative product across the client portfolio
• Set creative standards for various platforms
• Improve team performance and creative decisions
• Build production standards with the lead editor
• Align creative strategy with creator processes
• Lead onboarding for new clients and ensure quick wins

Creative Strategy Lead

• Define and elevate the creative vision of NADINE MERABI.
• Ensure the brand remains distinctive and globally recognised.
• Translate the brand’s DNA into compelling storytelling across all touchpoints.
• Lead the concept, direction, and execution of all creative campaigns.
• Direct photoshoots and oversee the creation of all visual assets.
• Collaborate closely with cross-functional teams to ensure a cohesive brand experience.
• Manage day-to-day workflow of the creative team and external partners.
• Maintain and implement brand guidelines across all touchpoints.
• Identify and translate trends into relevant creative concepts.
• Oversee content planning to support marketing calendars and launches.
• Continuously review and optimise creative processes for efficiency.

• Support client + creative teams across the business to develop strategies and ideas that answer our clients briefs and exceed their expectations
• Bring the audience into the agency, let their voice be heard to guide thinking
• Understand culture and harness it to shape the work
• Guide creative thinking across a range of campaign types including but not limited to ATL, Digital and Social
• Write and communicate compelling creative briefs to help our creative teams deliver ideas that overcome business challenges
• Work in partnership with the creative teams, removing the barriers to creativity, help guide them towards powerful, effective work
• Work with internal teams to prove the effectiveness of campaigns
• Be able to engage top tier clients when presenting - with their strategies rooted in robust insights
• Work with clients and consult on key strategic projects
• Get involved in new business pitches

Brand & Creative Strategist, Mid-Weight

• Lead advertising creative strategy — own the creative direction for ad creative across all channels, including TV/video, upper funnel brand work, and paid social.
• Drive messaging strategy — develop and maintain SURI advertising voice, tone, and messaging frameworks
• Write exceptional copy — produce high-quality scripts, headlines, and ad copy that balance brand and performance
• Manage and develop junior — oversee the Junior Creative Strategist’s output, provide creative direction, and support their development to ensure we build a best-in-class creative function.
• Own ad sequencing and creative feedback — guide editing direction, clip selection, and creative iteration
• Collaborate with channel managers — work closely with the performance and brand team to ensure creative is optimised for results

Senior Creative Strategist, Copywriter

• Produce high-volume ad copy — write and iterate on 600+ Meta ads per month, spanning static, video, and carousel formats
• Support campaign execution — work within creative frameworks set by the Senior Creative Strategist to deliver consistent, on-brand output
• Assist with ad sequencing and creative feedback — contribute to editing direction and clip selection under senior guidance
• Analyse performance data — review ad performance metrics and feed learnings back into creative iteration
• Collaborate with the performance team — work closely with channel managers to understand what’s working and why
• Grow into strategy — take on increasing creative strategy responsibility as you develop platform expertise

Creative Strategist jobs in United Kingdom

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Creative Design Lead

Senior Strategist, Strategic, Creative

Senior Creative Strategist

Head of Creative

Creative Lead

Performance Creative Strategist – Paid Social

Senior Lead Creative

Head of Performance Creative Strategy – UK

Creative Performance Lead

Creative Insights Lead

Paid Social Creative Strategist

Creative Strategist – Performance Creative

Lead Creative Strategist

Creative Strategist

Creative Strategy Lead

Senior Creative Strategist

Head of Creative

Brand & Creative Strategist, Mid-Weight

Senior Creative Strategist, Copywriter

Junior Creative Strategist, Copywriter