Paid Social Creative Strategist

Soar With Us

Paid Social Creative Strategist at Launch With Us driving creative performance for high-growth brands. Overseeing creative strategy across Meta and TikTok to unlock growth through innovative strategies.

Posted 6/22/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSenior💰 £50,000 - £60,000 per yearWebsite

About the role

Key responsibilities & impact

Own creative strategy across a portfolio of key client accounts, acting as the senior strategic lead and trusted advisor.
Define and lead creative testing frameworks, experimentation roadmaps, and strategic priorities aligned to client growth objectives.
Conduct quarterly strategic planning sessions and creative reviews with clients and internal stakeholders.
Translate performance data, customer insights, and market intelligence into actionable creative strategies.
Identify opportunities to unlock growth through new creative angles, messaging strategies, offers, and positioning.
Lead the development of performance-driven creative strategies across Meta, TikTok, and emerging platforms.
Analyse creative performance data and transform insights into clear recommendations, testing plans, and optimisation opportunities.
Oversee the ideation, scripting, briefing, and development of UGC, creator content, high-production campaigns, motion, and design assets.
Develop scalable creative frameworks that improve efficiency while maintaining creative quality and performance.
Ensure all creative output is strategically aligned, performance-led, and reflective of client objectives.
Mentor and develop Creative Strategists, providing coaching, strategic guidance, and structured feedback.
Build trusted relationships with founders, senior stakeholders, and client leadership teams.
Present strategic recommendations, creative insights, and performance analysis with confidence and authority.
Champion the use of AI, automation, and innovative creative workflows to improve output quality and efficiency.

Requirements

What you’ll need

5+ years' experience in creative strategy, performance marketing, paid social, or a related discipline.
A proven track record of leading creative strategy across multiple high-growth brands.
Strong experience developing high-performing creative for Meta, TikTok, and other performance channels.
Demonstrated experience mentoring or managing strategists, editors, designers, or creative teams.
Exceptional analytical skills with the ability to connect creative decisions directly to performance outcomes.
Strong commercial awareness and an understanding of what drives profitable growth for DTC and e-commerce brands.
Excellent presentation and stakeholder management skills.
Experience presenting strategic recommendations to founders, senior leadership teams, and key decision-makers.
Deep understanding of consumer psychology, behavioural drivers, and conversion principles.
A proactive, ownership-led mindset with a desire to continuously improve both your work and those around you.
A passion for innovation, AI, and the future of performance creative.

Benefits

Comp & perks

Flexible hybrid working with access to premium central London co-working facilities.
Comprehensive time off: 26 days annual leave plus birthday holiday.
Private pension scheme with company contributions.
Performance-based rewards: Monthly team incentives and annual Christmas bonus.
Recognition programme: Kudos system for dining, shopping, and lifestyle rewards.
Structured career progression with transparent advancement criteria and annual reviews.
Opportunities to shape agency strategy and contribute to leadership initiatives.
Access to industry-leading tools, training, and AI-powered workflows.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

creative strategyperformance marketingpaid socialhigh-performing creativeanalytical skillsconsumer psychologybehavioural driversconversion principlescreative testing frameworksoptimisation opportunities

Soft Skills

mentoringstakeholder managementpresentation skillsstrategic guidancecoachingrelationship buildingproactive mindsetownership-led mindsetinnovationcommunication