Senior Strategist, Strategic, Creative

Kyra

Senior Strategist leading platform-native campaign strategies at Kyra, an influencer marketing platform. Collaborating with teams to create impactful campaigns across TikTok, Instagram, and YouTube.

Posted 7/23/2026full-timeRemote • 🇬🇧 United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing campaign strategies, utilizing audience data and performance metrics to drive insights and recommendations. Proficient in crafting compelling narratives and presentations that align with brand goals and resonate with clients and creators.

Highest-signal resume keywords

Campaign Strategy DevelopmentAudience Data AnalysisPerformance Metrics InterpretationBrief-Writing and StorytellingClient Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign StrategyAudience ProfilingPerformance KPIsContent FormatsData AnalysisMeasurement FrameworksMarket ResearchTrend TrackingAI Tools ImplementationPlatform Insights

Soft Skills

Presentation SkillsClient PresenceCommunicationCollaborationStorytelling

Industry Keywords

Creator EconomyBeauty CategoryTikTokInstagramYouTubeSocial-First BrandCultural ListeningBranded ContentTrend CyclesPlatform-Native Behavior

About the role

Key responsibilities & impact

Handle the end-to-end development of campaign strategies—from audience profiling and creator casting logic to content formats, messaging, and performance KPIs
Work cross-functionally with internal teams to craft compelling platform-native campaign concepts that align with brand tone and commercial goals
Write high-quality briefs and strategic decks that inspire both clients and creators
Define and refine measurement frameworks for success across CPV, ER, and platform-specific KPIs
Use first-party, platform, and audience data to inform targeting, creative direction, and optimisation
Partner with Paid Media and Client Solutions to interpret results and make strategic recommendations
Handle cultural listening, market research, and platform trend tracking within the beauty category
Translate emerging insights into actionable campaign ideas and brand opportunities
Support new business efforts by contributing trend insights and POVs for decks, pitches, and proposals
Join client calls to present strategic recommendations and explain the “why” behind campaign decisions
Collaborate with Account and Campaign Leads to respond to briefs and evolve campaign strategy based on feedback
Act as the strategic lead across your client portfolio—building relationships rooted in value and clarity.

Requirements

What you’ll need

4–6 years in strategy, planning, insights, or branded content—ideally in a creator, beauty, or social-first brand
Experience implementing / using AI tools into your workflows.
Deep knowledge of platform behaviours, content formats, and the creator economy across TikTok, Instagram, and YouTube
Deep understanding of TikTok culture, trend cycles, and platform-native audience behavior.
Comfortable working with performance metrics, audience data, and platform insights
Ability to structure frameworks, make data actionable, and present performance narratives clearly
Exceptional brief-writing, storytelling, and presentation skills
Strong client presence with the ability to articulate ideas confidently and drive strategy forward.

Benefits

Comp & perks

We’re a remote-first team, giving you the flexibility to work from wherever you do your best work
25 days PTO + bank holidays, 4 company-wide days off (Kyra Days), 3 wellness days, and paid sick leave each year
Annual Learning & Development budget to invest in your skills.
Annual bonus scheme to recognise great work
Healthcare coverage for US-based team members