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Performance Creative Strategist – Paid Social
VoyCreative Strategist analyzing ad performance and crafting impactful creative briefs at Voy. Collaborating with channel managers and conducting market research to drive creative innovation.
About the role
Key responsibilities & impact- Analyse creative performance data – Conduct regular, in-depth analysis of our advertising creative across all performance channels to identify trends, top performers, and areas for improvement.
- Develop data-informed creative hypotheses – Formulate clear, testable hypotheses based on your analysis.
- Write compelling creative briefs – Translate your hypotheses and insights into concise, inspiring, and data-rich briefs for internal and external creative partners.
- Manage the creative feedback loop – Own the process of analysing test results and systematically sharing learnings with the creative and marketing teams to inform the next cycle of iteration.
- Conduct competitor and market research – Be the team’s expert on the competitive landscape, constantly monitoring for new creative trends, angles, and formats that we can adapt and test.
- Partner with channel managers – Work as a strategic partner to paid social and search managers, providing them with a steady stream of creative insights to improve their channel performance.
Requirements
What you’ll need- 2+ years of experience in a creative strategy, media buying, or performance marketing role where you were responsible for analysing ad creative performance.
- Highly proficient with native ad platforms (especially Meta Ads Manager and TikTok Ads Manager) and analytics tools (e.g. Google Analytics, Looker).
- An excellent communicator who can translate complex data into a simple, clear, and persuasive narrative for creative- and data-minded stakeholders.
- Extremely organised and able to manage multiple projects and data streams in a fast-paced, high-performance environment.
Benefits
Comp & perks- Health insurance
- Professional development opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Data AnalysisCreative Brief WritingMarket ResearchHypothesis DevelopmentPerformance Marketing
Soft Skills
Organizational SkillsCommunication Skills