Chief Marketing Officer

• Own the strategy and the operating model
• Coach a team of exceptional marketers and build the marketing operating system to continuously raise the bar for quality, accountability, and impact.
• Establish clear priorities, success metrics, and operating rhythms that keep the team focused on the highest-leverage work.
• Deploy budget with discipline, tying every dollar back to pipeline, revenue, and measurable outcomes.
• Own marketing's contribution to qualified pipeline, ensuring we’re testing and scaling what works across paid digital, organic, field, event, and OOH channels.
• Build account-based programs that reach enterprise procurement, finance, and IT buyers across digital and traditional channels.
• Ensure we’re ahead of the curve in modern GTM engineering and the shifting landscape of how buyers research solutions (GEO/AIO).
• Become an expert in our platform, our customers, and our competitive landscape. Stay close to the customer by joining key QBRs and sales calls.
• Continuously sharpen positioning, messaging, and differentiation that lands with our ICP.
• Partner with Sales and Customer Success to diagnose funnel performance, find conversion gaps, and launch measurable experiments that move the numbers.
• Partner with Product to bring new agentic capabilities to market, ensuring every launch is clear, differentiated, and impossible to ignore.
• Shape the company's voice while making our customers the heroes of every story we tell.
• Inspire the team to develop creative campaigns that stand out, differentiate our brand, and drive engagement.
• Regularly meet with our PR agency, industry analysts and media, delivering quality briefings with a high level of preparation and collecting intel.
• Build AI systems and workflows that let a small, exceptional team accomplish what traditionally required a much larger organization.
• Jump into campaigns, messaging, launches, presentations, customer conversations, or funnel analysis whenever the business needs it.
• Lead from the front; set direction while staying connected to execution.

VP – Head of Marketing

• Develop and own the annual marketing plan and budget, aligning with corporate strategy to meet U.S. revenue goals
• Collaborate with Segment and Worldwide Marketing to prepare for product launches, ensuring rapid adoption of new and existing solutions
• Work with Sales to create training plans and ensure marketing materials and campaigns support sales execution
• Drive demand through events, digital marketing, targeted advertising, and partner programs
• Manage and optimize marketing spend to enhance return on investment, using benchmarks such as MQLs, conversion rates, and campaign performance
• Advocate for internal and external customers, ensuring product, service, and business requirements are met

Associate Director, Point of Care Marketing

• Define and own ServiceTrade’s product marketing strategy, including positioning, messaging, and go-to-market approach across the fire protection and mechanical product lines.
• Build, lead, and develop a high-caliber product marketing team, setting a high bar for strategic thinking and quality of writing.
• Lead go-to-market planning and execution for new product and feature launches, with particular ownership over AI-powered capability launches.
• Personally shape the narrative for major launches and strategic initiatives — writing (or directly editing) the messaging, launch briefs, and content that matter most.
• Build and maintain a rigorous competitive intelligence program, translating market and competitor shifts into positioning guidance, battlecards, and sales enablement.
• Partner closely with Product Management to bring customer, market, and competitive insight into roadmap decisions.
• Partner with Sales and Customer Success to arm sellers and CSMs with talk tracks, objection handling, and persona-aligned messaging that improve win rates and adoption.
• Represent product marketing at the executive and board level, communicating launch plans, market position, and results clearly and persuasively.
• Champion the use of AI to improve product marketing’s own workflows, content creation, and go-to-market processes.
• Serve as ServiceTrade’s internal expert on how the market perceives our products — especially our AI capabilities — and where we need to sharpen our story.

Senior Director, Product Marketing

• Lead GEICO's affiliate and aggregator marketing strategy across key partners to drive profitable customer acquisition and growth
• Develop and optimize partner economics and commercial frameworks to improve conversion efficiency and cost per new business
• Own day-to-day performance management of affiliate and aggregator partners, including forecasting, pacing, bidding, troubleshooting, and relationship management
• Identify, evaluate, and onboard new affiliate, aggregator, and strategic partner opportunities that scale volume while maintaining quality standards
• Establish a testing and measurement agenda to assess incrementality, partner quality, traffic performance, and long-term value
• Perform analyses of channel performance, historical trends, partner contribution, and competitive benchmarks
• Drive continuous improvement in partner performance through optimization of placements, offers, landing experiences, and conversion pathways
• Partner with Analytics, Finance, Product, Creative, and the broader Performance Marketing team to align affiliate strategy with company growth objectives
• Ensure strong governance across affiliate marketing activities, including compliance, brand standards, tracking accuracy, and contractual accountability

Director of Affiliates – Performance Marketing

• Own the Casago brand: Set national brand strategy and positioning, and grow awareness among the two audiences that matter most, homeowners who could trust us with their property, and guests who could book a stay. Make “national brand, local heart” something people feel, not just a tagline.
• Govern brand standards: Build and maintain the Casago brand system identity, voice, visual standards and ensure it’s applied consistently across every franchise market. Equip local operators to use the brand well, and hold the line where it counts.
• Steward the franchise marketing fund: Own strategy, budgeting, allocation, and transparent reporting for the official franchise marketing fund. Deploy pooled dollars where they drive the most network-wide impact, demonstrate ROI clearly to franchisees, and partner with the franchisee community (e.g., a marketing advisory council) to keep trust high and spend accountable.
• Drive homeowner awareness and supply: Partner with the owner growth team to enable brand-level demand generation that builds homeowner awareness and feeds qualified owner leads into franchisee pipelines, growing homes under management across the network.
• Help drive guest demand and direct bookings: Work with the Vacasa.com and Casago.com teams to help build the performance engine – assist in paid, SEO, lifecycle/CRM, and content strategy that grows profitable guest demand and direct-bookings.
• Partner on the digital storefront: Work extensively with the Vacasa.com / Casago.com website team on SEO, content, conversion, and a coherent digital strategy across both domains.
• Enable the franchise network: Partner cross-functionally with Franchise Operations and Franchise Success Managers to deliver turnkey local marketing playbooks, templates, co-op programs, and AI-powered tools so a great operator can market like a national brand on day one.
• Build AI-first systems: Treat AI and automation as core infrastructure, not a side project. Stand up a lean martech and content stack that lets a small team operate at national scale.
• Own the numbers: Tie marketing to growth brand health and awareness, CAC, ROAS, owner LTV, booking conversion, and marketing-fund ROI. Build the dashboards and the discipline behind them.
• Lead and grow the team: Hire, develop, and lead a high-leverage marketing team and the agency and vendor partners around it.
• Other duties as assigned because every day is different in hospitality!

Senior Director of Marketing

Senior Director – Marketing

• Own the strategy, design, and execution for building and expanding our enterprise go to market.
• Work closely with the CMO, CRO, and VP of Growth to drive company revenue impact.
• Design, launch, and optimize Sonatype’s foundational enterprise ABM playbook within your first 90 days.
• Create a seamless feedback loop between Enterprise Sales, Demand Gen, and Product Marketing.
• Define the performance metrics and business cases required to transition from a solo builder to a scaled ABM department over time.
• Measure, analyze, and optimize campaign performance, tying ABM efforts directly to pipeline velocity, ACV expansion, and closed-won revenue metrics.

Head of Account Based Marketing

• Architect and oversee a comprehensive, multi-channel marketing and communications strategy
• Define the strategic vision for national content
• Manage and refine GC’s national brand strategy
• Leverage data and analytics to drive digital marketing growth
• Define the strategic PR roadmap
• Build and maintain relationships with key media outlets
• Lead daily content creation and project management
• Engineer communication workflows and infrastructure
• Lead, mentor, and coach the communications team

Director, Marketing & Communications

• Develop and refine the go-to-market strategy for our investigative background screening solutions.
• Define and implement customer segmentation, positioning, and messaging.
• Establish and track key performance metrics (CPA, ROAS, CTR, MQLs, Conversion Rates, NPS).
• Identify and capitalize on new marketing channels, partnerships, and sponsorships to expand brand reach.
• Work directly with the Founder and executive leadership to drive revenue and growth initiatives.
• Own and optimize HubSpot-driven inbound marketing strategies to drive $2M+ in revenue.
• Oversee content marketing, SEO, and paid advertising to generate high-quality leads.
• Develop and execute multi-channel marketing campaigns (LinkedIn, Google Ads, Facebook, Twitter, YouTube, TikTok).
• Implement lead generation strategies that convert visitors into paying customers.
• Manage email marketing, automation workflows, and audience segmentation.
• Optimize website UX, conversion funnels, and content strategy for higher engagement.
• Conduct A/B testing, analyze performance data, and adjust strategies accordingly.
• Serve as the brand ambassador, ensuring consistent messaging across all platforms.
• Write, edit, and oversee press releases, blog posts, and thought leadership content.
• Secure media coverage and industry recognition through PR outreach.
• Identify networking and sponsorship opportunities for company exposure.
• Transition from working with agencies to building an internal high-performing marketing team.
• Hire, mentor, and manage content creators, designers, and digital marketers.
• Foster a data-driven, results-oriented marketing culture.
• Collaborate with sales, product, and executive teams to align marketing with business goals.
• Maintain accountability for marketing team performance and growth KPIs.

Marketing Director

• Operationalize Blackwood’s newly developed Messaging and Brand Guidelines across all internal and external marketing channels.
• Build and execute a comprehensive multi-channel marketing strategy aligned to Blackwood’s FY30 Strategic Growth Plan.
• Establish measurable marketing objectives tied to pipeline generation, strategic account engagement, partner alignment, brand awareness, and revenue growth.
• Collaborate with Executive Leadership and cross-functional teams to shape long-term brand strategy, market positioning, and strategic communications.
• Mature Blackwood’s marketing operations, processes, tooling, and governance to support scale.
• Partner closely with Executive Team to align marketing initiatives to strategic growth objectives and customer priorities.
• Coordinate all virtual or in-person marketing events such as trade shows, conferences, seminars, workshops, webinars, roadshows, and corporate-sponsored events.
• Develop and manage integrated marketing campaigns designed to generate awareness, engagement, and qualified pipeline opportunities.
• Support account-based marketing (ABM) and targeted outreach initiatives focused on Federal, SLED, Healthcare, Education, and Enterprise customers.
• Establish campaign measurement and attribution methodologies to evaluate return on marketing investment.
• Build strategic marketing relationships with Blackwood’s Technology Partners, including both established OEMs and emerging innovators.
• Collaborate with alliance teams on co-branded campaigns, events, thought leadership initiatives, and executive engagement opportunities.
• Coordinate Blackwood’s use of partner funding programs including MDF, sponsorships, and joint marketing initiatives.
• Lead Blackwood’s event strategy including conferences, executive engagements, webinars, workshops, partner events, customer experiences, and industry sponsorships.
• Oversee the creation of marketing collateral and digital assets that reflect Blackwood’s visual identity and strategic messaging.
• Manage internal and external creative, digital, event, and marketing support resources.
• Introduce scalable processes, workflows, and operational discipline across the marketing function.

Chief Marketing Officer jobs in Maryland

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VP – Head of Marketing

Associate Director, Point of Care Marketing

Senior Director, Product Marketing

Director of Affiliates – Performance Marketing

Senior Director of Marketing

Senior Director – Marketing

Head of Account Based Marketing

Director, Marketing & Communications

Marketing Director

Senior Director of Marketing