Director of Affiliates – Performance Marketing

GEICO

Director of Affiliate Marketing overseeing GEICO's affiliate and aggregator strategy to drive customer acquisition through analytics and performance management. Leading a cross-functional team to enhance partner economics and growth.

Posted 7/10/2026full-timeNew York City • Maryland, New York • 🇺🇸 United StatesLead💰 $146,575 - $229,600 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in affiliate marketing strategy, partner management, and performance optimization, with a strong focus on driving profitable customer acquisition and growth. Proficient in data analysis and cross-functional collaboration to align marketing initiatives with business objectives.

Highest-signal resume keywords

Affiliate Marketing StrategyPerformance ManagementGoogle Analytics ProficiencyPartnership ManagementConversion Optimization

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Affiliate MarketingPerformance AnalysisConversion PathwaysForecastingBidding StrategiesData AnalysisTesting and MeasurementCommercial FrameworksPartner EconomicsCompliance Management

Soft Skills

Written CommunicationVerbal CommunicationCross-Functional Collaboration

Tools & Technologies

Google AnalyticsAI ToolsMediaAlphaQuinnStreet

Industry Keywords

Financial ServicesInsuranceSaaSBankingCustomer Acquisition

About the role

Key responsibilities & impact

Lead GEICO's affiliate and aggregator marketing strategy across key partners to drive profitable customer acquisition and growth
Develop and optimize partner economics and commercial frameworks to improve conversion efficiency and cost per new business
Own day-to-day performance management of affiliate and aggregator partners, including forecasting, pacing, bidding, troubleshooting, and relationship management
Identify, evaluate, and onboard new affiliate, aggregator, and strategic partner opportunities that scale volume while maintaining quality standards
Establish a testing and measurement agenda to assess incrementality, partner quality, traffic performance, and long-term value
Perform analyses of channel performance, historical trends, partner contribution, and competitive benchmarks
Drive continuous improvement in partner performance through optimization of placements, offers, landing experiences, and conversion pathways
Partner with Analytics, Finance, Product, Creative, and the broader Performance Marketing team to align affiliate strategy with company growth objectives
Ensure strong governance across affiliate marketing activities, including compliance, brand standards, tracking accuracy, and contractual accountability

Requirements

What you’ll need

12+ years in affiliate marketing with direct ownership of enterprise-level budgets
Experience managing partnerships with affiliate networks such as MediaAlpha or QuinnStreet
Background in a conversion-driven service business — financial services, insurance, SaaS, or banking
Proficiency in Google Analytics
Strong written and verbal communication skills for cross-functional collaboration and executive reporting
Comfort with AI tools such as Claude or Copilot to accelerate analysis and reporting.

Benefits

Comp & perks

Great Company: Protecting customers through life’s twists and turns with innovation and integrity.
Great Careers: Personalized development programs, mentorship, and certification assistance.
Great Culture: Inclusive and collaborative culture rooted in shared success.
Great Rewards: Competitive pay, benefits, and flexibility to support your well-being and future.