Head of Account Based Marketing

Sonatype

Head of Account Based Marketing at Sonatype, developing strategies to drive revenue impact in the enterprise segment. Contributing to building foundational enterprise ABM playbook and collaborating closely with executives.

Posted 7/8/2026full-timeRemote • Maryland • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing enterprise Account-Based Marketing (ABM) strategies, with a focus on performance metrics and revenue impact. Capable of fostering collaboration across sales, demand generation, and product marketing to optimize campaign performance.

Highest-signal resume keywords

Enterprise Account-Based Marketing (ABM)Campaign Performance OptimizationStrategic Marketing LeadershipCross-Functional CollaborationExecutive Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance Metrics DefinitionBusiness Case DevelopmentMulti-Touch Campaign ManagementPipeline Velocity AnalysisACV Expansion Strategies

Soft Skills

Emotional IntelligenceOrganizational NavigationAdaptability

Industry Keywords

Go-To-Market StrategyEnterprise SalesDemand GenerationProduct MarketingRevenue Impact

About the role

Key responsibilities & impact

Own the strategy, design, and execution for building and expanding our enterprise go to market.
Work closely with the CMO, CRO, and VP of Growth to drive company revenue impact.
Design, launch, and optimize Sonatype’s foundational enterprise ABM playbook within your first 90 days.
Create a seamless feedback loop between Enterprise Sales, Demand Gen, and Product Marketing.
Define the performance metrics and business cases required to transition from a solo builder to a scaled ABM department over time.
Measure, analyze, and optimize campaign performance, tying ABM efforts directly to pipeline velocity, ACV expansion, and closed-won revenue metrics.

Requirements

What you’ll need

A highly strategic, execution-oriented marketer currently a Senior Manager ready to step up into a Director-level scope.
Proven track record of standing up programs where none existed.
Deep, practical experience running complex, multi-touch enterprise ABM programs at scale.
An understanding of the nuances of enterprise buyer journeys.
Emotional intelligence to navigate executive relationships and push for excellence without creating organizational friction.
Comfortable working at a breakneck pace where pivots happen fast.

Benefits

Comp & perks

Company Wellness Week — We shut down company operations for a week to enable all employees to pursue personal growth and enjoy a much-needed and deserved rest. Paid Volunteer Time Off (VTO).
We value diversity and inclusivity. We offer perks such as parental leave, diversity and inclusion working groups, and flexible working practices to allow our employees to show up as their whole selves.
We are an equal-opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.