Associate Director, Point of Care Marketing

Associate Director leading Point of Care Marketing strategy to drive profitable growth for Waters Corporation. Collaborating cross-functionally to translate market insight into impactful commercial execution.

Posted 7/15/2026full-timeRemote • Maryland • 🇺🇸 United StatesSenior💰 $146,000 - $233,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing marketing strategies aligned with corporate goals, focusing on demand generation and customer advocacy in the pharmaceutical and analytical instrumentation sectors.

Highest-signal resume keywords

Marketing Strategy DevelopmentDemand GenerationBudget ManagementCustomer AdvocacyCollaboration Across Teams

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Plan DevelopmentBudget ManagementCampaign Performance AnalysisDigital MarketingEvent ManagementSales Training DevelopmentProduct Launch CoordinationMQL OptimizationConversion Rate AnalysisTargeted Advertising

Soft Skills

Interpersonal SkillsCustomer FocusStrategic ThinkingLeadershipCollaboration

Certifications & Qualifications

Bachelor’s Degree

Industry Keywords

Point Of CarePharmaceuticalAnalytical InstrumentationBusiness DevelopmentMarketing

About the role

Key responsibilities & impact

Develop and own the annual marketing plan and budget, aligning with corporate strategy to meet U.S. revenue goals
Collaborate with Segment and Worldwide Marketing to prepare for product launches, ensuring rapid adoption of new and existing solutions
Work with Sales to create training plans and ensure marketing materials and campaigns support sales execution
Drive demand through events, digital marketing, targeted advertising, and partner programs
Manage and optimize marketing spend to enhance return on investment, using benchmarks such as MQLs, conversion rates, and campaign performance
Advocate for internal and external customers, ensuring product, service, and business requirements are met

Requirements

What you’ll need

Bachelor’s degree in scientific, engineering, or marketing fields required
7+ years in marketing and business development, preferably in the point of care segment and or pharmaceutical or analytical instrumentation/software/services sector
Proven ability to lead from the front with minimal direct support, develop talent, and collaborate across global and local teams
Strong interpersonal skills, customer focus, and strategic thinking
Ability to travel up to 30%

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Paid time off
Remote work options