Chief Marketing Officer

• Own the full revenue number and build the commercial organization across enterprise sales, partnerships, and revenue operations, setting targets, structure, and hiring plans to scale from early commercial traction to repeatable growth
• Design and execute go-to-market strategy across Medeloop's core segments (healthcare providers, payers, government, academia, and life sciences), including segmentation, pricing, packaging, and forecasting
• Personally lead and close strategic, high-value enterprise deals and anchor accounts, then codify what works into a repeatable sales motion the team can run
• Build and own strategic partnerships and channel relationships (cloud and platform partners, health systems, and ecosystem partners) that expand reach and accelerate pipeline
• Install commercial operating discipline: accurate forecasting, pipeline management, deal governance, and the metrics and reporting the board and leadership need to make decisions
• Serve as a tight feedback loop into Product and leadership, translating market signal and customer needs into product and roadmap priorities

Chief Commercial Officer

• Lead RTINGS.com's brand and audience strategy to grow worldwide awareness, trust, and direct demand for our independent testing lab
• Report directly to the president
• Own brand, PR, communications, organic social, SEO, newsletters, and organic audience growth
• Manage and mentor a high-performing marketing team
• Define the long-term Marketing vision, including the capabilities, channels, structure, and initiatives needed to help RTINGS.com grow beyond its current model
• Define and track clear KPIs for brand equity, awareness, and audience growth (e.g., branded search, direct traffic, share of voice, sentiment, top-of-tunnel membership contribution)
• Collaborate with Growth, which owns paid acquisition, conversion, lifecycle, and retention, to make sure Marketing and Growth support the same business outcomes
• Work cross-functionally with Product, Revenue, Operations and other teams to deliver a seamless, high-value user experience

Head of Marketing

• Lead the Canadian Marketing Strategic Initiatives team with two direct reports and be responsible for the overall planning effort and evolution of how we deliver on and measure business impact
• Accountable for guiding and supporting integrated planning and reporting and performance analysis
• Work with the VP and Canadian Marketing Leadership Team to ensure alignment on strategy, key priorities, guiding principles and business processes including budgeting, annual planning, crisis management, business continuity etc
• Strengthen cross-functional partnerships by understanding business and marketing priorities - creating visibility into marketing activities/impact, making recommendations, and improving operational efficiency to improve decision making and external client outcomes
• Own planning and production of Canada Marketing’s internal forums and flagship events and activities (including MarketingFest, Town Halls, team development and socials) to promote alignment, engagement, and a unified marketing culture
• Work with Global Marketing and Corporate Communications to ensure message and priority alignment across campaigns, initiatives, and marketing investments
• Develop executive reporting and other key presentations and communications as required
• Interpret Marketing KPIs and explain their impact on business results
• Generate insights to communicate findings and recommendations to senior management and business partners
• Identify, develop and maintain relevant Marketing and financial metrics (dashboard and monitoring tools) to develop effective plans and execute/manage key elements of the business

Director, Strategic Initiatives – Fixed Term

• Own Relay's full paid media portfolio
• Directly manage and develop a team of performance marketers
• Lead Relay's TV and CTV strategy
• Drive paid search and paid social programs
• Own the affiliate program end-to-end
• Work with the data team to build and maintain Relay's measurement infrastructure
• Own paid media budget modeling, pacing, and forecasting

Director of Performance Marketing

• Own expansion and new business pipeline creation across CoLab’s Top 100 customer and prospect accounts, with accountability for pipeline quality, ASP, and progression.
• Build CoLab’s major account growth marketing motion from the ground up: define the strategy, test account-specific plays, measure what works, and turn the strongest experiments into repeatable programs.
• Collaborate with Sales and Customer Success to identify the highest-potential account opportunities, align on account strategy, and create marketing plans that help expand CoLab from team-level adoption to enterprise-wide relevance.
• Translate product positioning, account intelligence, customer usage signals, and sales insights into tailored campaigns that influence senior stakeholders and create commercial urgency.
• Architect and oversee integrated account plays across field marketing, executive events, webinars, lunch and learns, customer education, digital campaigns, lifecycle programs, and custom content.
• Help shape how CoLab shows up as a strategic AI partner inside major engineering organizations — not just as a point solution, but as a platform worthy of broader enterprise commitment.

Senior Director, Growth Marketing

• Own intake and prioritization across the marketing and creative team, aligning work with campaign calendars and business goals, and help make the trade-off calls when capacity is tight.
• Design and continuously improve how work moves from brief to delivery, own the workflow tooling and playbooks, and integrate AI into the team's workflows responsibly – accelerating production without eroding craft or brand consistency.
• Maintain a real-time view of what's in flight, what's at risk, and what's coming, so leadership can make informed decisions; and step in to project-manage our biggest integrated campaigns as required.
• Own and forecast the creative and production budgets, plus the team's resourcing and capacity, and manage freelance and creative vendor networks.
• Own operational insight for the function – throughput, cycle time, capacity, on-time / on-budget delivery – and partner with growth/data to connect creative work to performance (they own the stack; you steer and interpret).
• Mentor and support a team of producers and project managers, while fostering a collaborative, sustainable culture.

Marketing Operations Leader – Director

• Own ScalePad’s global events strategy across in-person and virtual formats, including channel events, trade shows, roadshows, executive dinners, webinars, and more.
• Serve as a key brand ambassador within the channel, building strong relationships with partners, vendors, and industry stakeholders to expand ScalePad’s presence and drive mutual success.
• Own event-sourced and event-influenced pipeline goals, partnering closely with Sales, Marketing, and Customer Success teams to maximize business impact.
• Build and manage an events calendar that aligns with company objectives, GTM priorities, marketing campaigns, and budget requirements.
• Evaluate and evolve our events programs, identifying new opportunities and prioritizing investments that improve partner acquisition, retention, brand awareness, and ROI.
• Develop event experiences that generate excitement, strengthen the ScalePad brand, and create meaningful engagement opportunities for partners and customers.
• Lead the end-to-end execution of all event activities—from strategy and planning to promotion, logistics, and on-site coordination.
• Build and manage a network of trusted partners, vendors, agencies, and contractors that enable ScalePad to deliver exceptional events at scale.
• Lead, coach, and develop the Events team, ensuring clear accountability, strong execution, and ongoing professional growth.

Director of Events and Channel Marketing

• Scale Shopify and TikTok Shop to $20M+ in combined revenue within 18 months
• Achieve ≥15% net margin on Shopify and ≥5% on TikTok Shop
• Maintain Meta ROAS ≥ 2.0 and TikTok Shop ROAS ≥ 3.5
• Launch one new high-converting bundle-based funnel per month
• Drive email and SMS to contribute ≥25% of Shopify revenue
• Remove the CEO from daily ecommerce execution by owning strategy, systems, team, and outcomes
• Test 100+ ad creatives weekly across Meta and TikTok
• Optimize paid traffic to hit strict ROAS thresholds
• Partner with affiliate and UGC teams to scale winning creative
• Stay ahead of platform trends, formats, and policy updates
• Coordinate launches with Amazon for halo effects
• Launch one new bundle-based funnel every month tied to educational outcomes
• Optimize CVR, AOV, CAC, LTV, upsells, and overall funnel economics weekly
• Oversee homepage, product pages, and collection merchandising
• Refactor and relaunch underperforming funnels with new hooks and offers
• Lead seasonal promotions including Back-to-School and Holiday campaigns
• Build and maintain funnel SOPs and testing roadmaps
• Lead lifecycle marketing through Klaviyo and Postscript
• Optimize welcome, cart abandonment, post-purchase, and win-back flows
• Build ascension paths from posters to workbooks to busy books
• Develop blog and SEO strategy to drive organic education-based traffic
• Review weekly P&Ls for Shopify and TikTok Shop
• Analyze AOV, CVR, CAC, LTV, ROAS, GP to CAC, and lifecycle revenue share
• Deliver weekly scorecards and monthly strategic growth plans
• Forecast performance and identify scaling levers
• Lead and coach a cross-functional ecommerce pod of 6+ team members
• Establish clear ownership and weekly operating rhythms
• Hire and develop talent as funnel velocity increases
• Manage freelancers and specialized contractors
• Model Extreme Ownership, Relentless Innovation, and Integrity Above All

• Define and execute the go-to-market strategy across key starting point markets (LatAm & Southeast Asia)
• Build and own the acquisition funnel end-to-end: paid media, affiliate, organic, and influencers
• Set KPIs, manage budgets, and report performance directly to the CEO
• Identify and prioritize new market opportunities as we scale
• Lead the existing marketing team member (Paid Media & Performance)
• Manage and evaluate external agencies, affiliate networks, and media partners
• Own the vendor roadmap: identify gaps, evaluate new partners, negotiate contracts
• Oversee paid media across Meta, programmatic, and emerging channels relevant to our markets
• Ensure attribution is accurate and that spend decisions are grounded in real performance data
• Direct affiliate program growth: Commission payment structures, partner recruitment, compliance
• Guide retention strategy: lifecycle campaigns, welcome flows, reactivation, and VIP
• Work with internal tools (e.g. Klaviyo or equivalent) and ensure CRM integrations support the player base

• Own marketing-sourced and marketing-influenced pipeline targets.
• Develop and execute a scalable demand generation strategy across paid media, events, content, email, and account-based marketing (ABM).
• Optimize the full marketing funnel—from awareness through qualified pipeline—improving lead quality and conversion rates.
• Define, track, and report on key metrics including customer acquisition cost (CAC), pipeline generated, cost per opportunity, and marketing-attributed revenue.
• Align closely with Sales leadership to ensure marketing investments directly support revenue goals.
• Define and own BinSentry's market positioning, messaging frameworks, and value propositions.
• Differentiate BinSentry clearly from competitors and build compelling answers to: Why BinSentry? Why now? Why not alternatives?
• Lead thought leadership strategy, including executive content, industry media, and speaking opportunities at livestock and feed industry events.
• Champion BinSentry's innovation and sustainability narratives externally and internally.
• Lead go-to-market planning and execution for new products and feature launches.
• Develop and maintain sales enablement materials, including sales decks, battlecards, customer use cases, and buyer personas.
• Conduct ongoing market research and synthesize customer insights to inform product and business strategy.
• Serve as the "voice of the market" internally, ensuring customer feedback reaches product and leadership teams.
• Oversee BinSentry's brand identity, website strategy, and content marketing program.
• Manage public relations, analyst relations, and executive visibility.
• Secure speaking opportunities and media coverage at key livestock, feed, and agri-tech industry events.
• Develop compelling customer success stories and case studies that build credibility and accelerate sales.
• Lead, coach, and develop a high-performing marketing team including the Content Lead, Digital Lead, Marketing Coordinator, and Events Manager.
• Set clear goals, provide regular feedback, and build a culture of accountability and creativity.
• Own the marketing budget, including agency and vendor relationships, and allocate resources for maximum impact.
• Build team structures and processes that enable consistent, scalable execution as BinSentry grows.
• Present marketing performance and strategy to the leadership team and, where applicable, board members or investors.
• Translate business objectives into integrated marketing strategy and ensure Sales, Product, and Customer Success are tightly aligned.
• Support fundraising and investor narratives as required.

Director of Marketing

• Develop and execute a comprehensive marketing strategy that drives growth, engagement and retention across all channels.
• Partner with sales teams to align marketing activities with business goals, ensuring consistent messaging and a strong contribution to revenue growth.
• Lead an integrated planning process to ensure campaigns and communications are cohesive across audience segments and touchpoints.
• Oversee the development of programs that drive revenue growth across the customer lifecycle, from initial engagement through long-term retention.
• Manage marketing performance across the full funnel, optimizing programs based on data, attribution, and revenue impact.
• Collaborate with internal partners to design, launch, and evaluate digital campaigns (SEO, SEM, social, and paid media).
• Lead messaging and campaign development for research releases, product launches, webinars, and events.
• Drive marketing support for McLean & Company events, conferences, and webinars to maximize attendance and engagement.
• Lead, mentor, and develop a multidisciplinary marketing team.

Marketing Director

• Develop and execute a comprehensive marketing strategy
• Partner with sales teams to align marketing with business goals
• Lead integrated planning for cohesive campaigns
• Oversee programs that drive revenue growth
• Manage marketing performance and optimize based on data
• Collaborate with internal partners on digital campaigns
• Lead messaging and campaign development for various events
• Drive marketing support for McLean & Company events
• Lead, mentor, and develop a multidisciplinary marketing team

Chief Marketing Officer jobs in Canada

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Chief Commercial Officer

Head of Marketing

Director, Strategic Initiatives – Fixed Term

Director of Performance Marketing

Senior Director, Growth Marketing

Marketing Operations Leader – Director

Director of Events and Channel Marketing

Director of Performance Marketing

Head of Marketing

Director of Marketing

Marketing Director

Marketing Director