Head of Marketing

RTINGS.com

Head of Marketing for RTINGS.com overseeing brand and audience growth strategies. Lead a high-performing team while collaborating cross-functionally to enhance user experience and brand equity.

Posted 7/16/2026full-timeRemote • 🇨🇦 CanadaLead💰 CA$150,000 - CA$190,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand strategy, audience growth, and marketing analytics, with a strong focus on driving brand awareness and managing high-performing teams. Proficient in cross-functional collaboration to enhance user experience and achieve business outcomes.

Highest-signal resume keywords

Brand StrategyAudience GrowthMarketing AnalyticsTeam LeadershipCross-Functional Collaboration

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Brand AwarenessPR/CommunicationsSocial Media ManagementSEOAudience ManagementAnalytics for Brand MeasurementDigital ProductsSubscription Models

Soft Skills

MentoringCollaboration

Industry Keywords

Consumer-Facing ProductMedia BrandKPI TrackingOrganic Audience GrowthUser Experience

About the role

Key responsibilities & impact

Lead RTINGS.com's brand and audience strategy to grow worldwide awareness, trust, and direct demand for our independent testing lab
Report directly to the president
Own brand, PR, communications, organic social, SEO, newsletters, and organic audience growth
Manage and mentor a high-performing marketing team
Define the long-term Marketing vision, including the capabilities, channels, structure, and initiatives needed to help RTINGS.com grow beyond its current model
Define and track clear KPIs for brand equity, awareness, and audience growth (e.g., branded search, direct traffic, share of voice, sentiment, top-of-tunnel membership contribution)
Collaborate with Growth, which owns paid acquisition, conversion, lifecycle, and retention, to make sure Marketing and Growth support the same business outcomes
Work cross-functionally with Product, Revenue, Operations and other teams to deliver a seamless, high-value user experience

Requirements

What you’ll need

8+ years in marketing, branding, PR/communications, social media, SEO, organic audience management roles
Proven success driving brand awareness for a consumer-facing product or media brand
Experience leading teams and managing cross-functional initiatives
Strong grasp of analytics for brand and audience measurement (brand tracking, share of voice, organic and social analytics)
Background in digital products, apps, or subscription models is a strong asset
Proficiency in English is required due to the international reach of our company.

Benefits

Comp & perks

Very competitive salaries
Flexible schedule
Fully paid collective insurance benefits
RRSP employer contribution
Fitness reimbursement contribution
Commute benefit contribution
Employee referral program
Culture of fun and get together
When working at the office, beverages are on us!