Director of Performance Marketing

Hadley Designs

Director of Performance Marketing for Hadley Designs managing Shopify and TikTok Shop. Scaling direct-to-consumer revenue while leading a remote team to achieve ambitious growth targets.

Posted 6/26/2026full-timeRemote • 🇨🇦 CanadaLeadWebsite

About the role

Key responsibilities & impact

Scale Shopify and TikTok Shop to $20M+ in combined revenue within 18 months
Achieve ≥15% net margin on Shopify and ≥5% on TikTok Shop
Maintain Meta ROAS ≥ 2.0 and TikTok Shop ROAS ≥ 3.5
Launch one new high-converting bundle-based funnel per month
Drive email and SMS to contribute ≥25% of Shopify revenue
Remove the CEO from daily ecommerce execution by owning strategy, systems, team, and outcomes
Test 100+ ad creatives weekly across Meta and TikTok
Optimize paid traffic to hit strict ROAS thresholds
Partner with affiliate and UGC teams to scale winning creative
Stay ahead of platform trends, formats, and policy updates
Coordinate launches with Amazon for halo effects
Launch one new bundle-based funnel every month tied to educational outcomes
Optimize CVR, AOV, CAC, LTV, upsells, and overall funnel economics weekly
Oversee homepage, product pages, and collection merchandising
Refactor and relaunch underperforming funnels with new hooks and offers
Lead seasonal promotions including Back-to-School and Holiday campaigns
Build and maintain funnel SOPs and testing roadmaps
Lead lifecycle marketing through Klaviyo and Postscript
Optimize welcome, cart abandonment, post-purchase, and win-back flows
Build ascension paths from posters to workbooks to busy books
Develop blog and SEO strategy to drive organic education-based traffic
Review weekly P&Ls for Shopify and TikTok Shop
Analyze AOV, CVR, CAC, LTV, ROAS, GP to CAC, and lifecycle revenue share
Deliver weekly scorecards and monthly strategic growth plans
Forecast performance and identify scaling levers
Lead and coach a cross-functional ecommerce pod of 6+ team members
Establish clear ownership and weekly operating rhythms
Hire and develop talent as funnel velocity increases
Manage freelancers and specialized contractors
Model Extreme Ownership, Relentless Innovation, and Integrity Above All

Requirements

What you’ll need

You think like a General Manager, not just a marketer.
You thrive in ownership. You love numbers. You respect creative. You build systems that make growth inevitable.
You align deeply with our values:
- Extreme Ownership. You solve problems and close loops without excuses.
- Relentless Innovation. You test boldly, learn fast, and iterate constantly.
- Integrity Above All. You report numbers accurately and tell the truth even when it is hard.
5 to 10+ years in DTC ecommerce, especially Shopify and paid social
Proven track record scaling ecommerce brands past $20M
Experience owning revenue and profitability targets
Deep expertise in Meta and TikTok Ads
Hands-on experience with Klaviyo, Postscript, and Shopify CMS
Strong background in bundles, upsells, and LTV optimization
Ability to write and review high-converting landing pages
Comfortable leading a fully remote team with clear weekly cadences
You are analytical and creative. Strategic and operational. Visionary and accountable.
You care about building something that lasts.

Benefits

Comp & perks

You will have real ownership. Real trust. And real impact.
Hadley Designs is a remote first company built on autonomy, creativity, and accountability.
You will work closely with leadership, including the CEO, while having full authority to own your channels and decisions.
Access to ongoing learning, training, and tools to sharpen your knowledge and strategies in the DTC space.
You will be surrounded by A+ team member that value excellence, growth, and doing the right thing.
You will build something meaningful. Our products help families slow down, connect, and rediscover the joy of learning together.
You will help shape a decade long vision to build the most trusted children’s brand in the world.
Access Josh Hadley's vast network through his podcast Ecomm Breakthrough

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Hard Skills & Tools

ecommerce strategyrevenue optimizationconversion rate optimizationaverage order value optimizationcustomer acquisition cost optimizationlifetime value optimizationfunnel developmentdata analysislanding page optimizationperformance forecasting

Soft Skills

ownershipproblem-solvingcreativityleadershipanalytical thinkingstrategic thinkingoperational efficiencyaccountabilityteam developmentcommunication