Hadley Designs

Recruitment

• Recruiting Pipeline Management: Source candidates across LinkedIn, job boards, freelancer platforms, and referrals; filter applicants for red flags, competency match, and scorecard alignment.
• Test Project & Interview Operations: Run test projects, review submissions, conduct first-round group interviews, and manage candidate experience end-to-end.
• Sourcing Channel Optimization: Manage and optimize sourcing channels based on performance; build "always hiring" shortlists for recurring high-leverage roles.
• Employer Brand & Glassdoor Defense: Monitor and manage Glassdoor reviews, organize team review drives, ask for feedback, flag issues, protect brand rating.
• Hiring Metrics & Funnel Reporting: Deliver weekly hiring pipeline reports broken down by channel and role; track funnel performance against KPIs.
• People Systems Leadership: Design and implement systems for engaging, onboarding, and retaining talent, aligned with the company's growth objectives.
• Organizational Design and Capacity Planning: Collaborate with leadership to ensure that the organizational structure and workforce planning meet the evolving needs of the business.
• Performance and Development Frameworks: Establish performance expectations, evaluation frameworks, and development pathways that drive accountability and growth across the organization.
• Talent Experience and Retention: Build a consistent and professional experience for talent that reinforces employee engagement, satisfaction, and retention.
• Workforce Insights and Reporting: Provide insights and data-driven recommendations to leadership to guide decision-making and improve workforce effectiveness.
• External Partnerships: Partner with external service providers to enhance and support people operations as necessary.

Director of Talent Acquisition, People Operations

Ecommerce

• Own the P&Ls for Shopify and TikTok Shop, aiming for $20M+ in combined revenue.
• Build a repeatable growth machine using bundles, paid media, conversion rate optimization (CRO), and lifecycle marketing.
• Lead and develop a high-performing ecommerce team, fostering a culture of accountability and results.
• Manage high-velocity creative testing, including 100+ ad creatives per week across Meta and TikTok, ensuring performance meets ROAS targets.
• Launch monthly funnel-based offers, optimize sales metrics like CVR, AOV, CAC, and LTV, and ensure top-performing product pages.
• Drive email and SMS revenue to 25% of Shopify sales, optimize lifecycle flows and customer retention strategies.

Director of Ecommerce

Financial Planning and Analysis

• Deliver accurate, audit-ready financials by the 20th of each month with full account reconciliation and zero material errors
• Build and maintain a 12-month rolling cash forecast, updated weekly, ensuring perfect liquidity and visibility
• Lead the annual budgeting and forecasting process across all departments with ≤10% variance between forecast and actual results
• Develop automated systems and workflows that reduce manual reporting time by at least 25% within your first year
• Partner with leadership to implement initiatives that increase profitability and improve EBITDA by 2 percentage points in your first 12 months
• Create and document SOPs for close, forecasting, cash flow, and reporting processes
• Implement new systems for expense management, travel, and purchasing by Month 6
• Produce insightful financial dashboards and KPIs that drive better decision-making
• Partner cross-functionally with Product, Sales, and Operations to align growth, cash flow, and inventory planning
• Evaluate technology solutions (ERP, reporting tools) that prepare the company for scale

Director of Financial Strategy

• Take full ownership of Shopify store operations and customer experience
• Eliminate inconsistencies across the site, including broken links, outdated promotions, and conflicting messaging
• Standardize shipping, split shipment, and pre-order communication across all touchpoints
• Build and document SOPs for all operational workflows
• Implement systems and automations that reduce manual work and customer confusion
• Respond to customer inquiries via Shopify inbox and social channels
• Process refunds, reships, cancellations, and order updates
• Triage and resolve support tickets based on urgency
• Identify patterns in customer feedback and recommend improvements
• Ensure all communication is clear, accurate, and aligned with current messaging
• Monitor order flow across Shopify, Base, and Amazon MCF
• Resolve failed orders, inventory issues, and discrepancies
• Coordinate with fulfillment teams to ensure timely delivery
• Manage split shipments, pre-orders, and out-of-stock scenarios
• Track and resolve missing or delayed packages
• Audit the website for broken links, incorrect pricing, and outdated promotions
• Ensure consistency across product pages, landing pages, and collections
• Validate all messaging related to shipping and pre-orders
• Support promotion setup and ensure backend accuracy
• Build and maintain SOPs for recurring workflows
• Identify inefficiencies and implement automation using tools like Shopify Flow
• Optimize customer service platforms such as Gorgias
• Improve post-purchase experience and operational workflows
• Deliver weekly Shopify performance reports
• Track key metrics such as CAC, LTV, and funnel performance
• Identify trends, anomalies, and risks early
• Ensure data accuracy for decision-making
• Maintain compliance across ADA, privacy policies, and tracking regulations
• Review product pages and campaigns for compliance risks
• Ensure all required tools and disclosures are functioning properly
• Identify repetitive tasks and convert them into automated workflows
• Use AI tools to improve efficiency in customer service and operations
• Build prompt libraries and scalable systems
• Continuously reduce manual workload while maintaining accuracy

Shopify Operations Manager

People Operations

• Design and implement systems for attracting, engaging, onboarding, and retaining talent, aligned with the company’s growth objectives.
• Collaborate with leadership to ensure that the organizational structure and workforce planning meet the evolving needs of the business.
• Establish performance expectations, evaluation frameworks, and development pathways that drive accountability and growth across the organization.
• Build a consistent and professional experience for talent that reinforces employee engagement, satisfaction, and retention.
• Provide insights and data-driven recommendations to leadership to guide decision-making and improve workforce effectiveness.
• Partner with external service providers to enhance and support people operations as necessary.

Director of People Systems – Strategy

• **About the RoleYour Core Focus**
• ** You’ll own the full finance function, building scalable systems, managing cash flow, driving profitability, and leading financial strategy to support Hadley Designs’ next era of growth.
• What You’ll Do
• - Deliver accurate, audit-ready financials by the 20th of each month with full account reconciliation and zero material errors
• - Build and maintain a 12-month rolling cash forecast, updated weekly, ensuring perfect liquidity and visibility
• - Lead the annual budgeting and forecasting process across all departments with ≤10% variance between forecast and actual results
• - Develop automated systems and workflows that reduce manual reporting time by at least 25% within your first year
• - Partner with leadership to implement initiatives that increase profitability and improve EBITDA by 2 percentage points in your first 12 months
• - Create and document SOPs for close, forecasting, cash flow, and reporting processes
• - Implement new systems for expense management, travel, and purchasing by Month 6
• - Produce insightful financial dashboards and KPIs that drive better decision-making
• - Partner cross-functionally with Product, Sales, and Operations to align growth, cash flow, and inventory planning
• - Evaluate technology solutions (ERP, reporting tools) that prepare the company for scale****

Head of Finance

• End-to-end ownership of category performance, including revenue, margin, pricing, advertising, and inventory
• Ongoing optimization of product positioning, content, pricing, and promotional strategy
• Identification and validation of new product and expansion opportunities
• Lifecycle management of existing products to ensure continued relevance and profitability
• Inventory and demand planning to support growth while managing cost and risk
• Cross-functional collaboration with Product Operations, Supply Chain, and Design teams

Ecommerce Category Growth Manager

• We are seeking a mission-driven, hands-on leader to own and scale our direct-to-consumer (DTC) ecommerce channels.
• As Director of Ecommerce, you will manage our Shopify and TikTok Shop platforms, driving growth through strategy, operations, and leadership.
• Your key focus will be growing our ecommerce business to $20M+ in revenue within 18 months.
• Own the P&Ls for Shopify and TikTok Shop, aiming for $20M+ in combined revenue.
• Build a repeatable growth machine using bundles, paid media, conversion rate optimization (CRO), and lifecycle marketing.
• Lead and develop a high-performing ecommerce team, fostering a culture of accountability and results.
• Manage high-velocity creative testing, including 100+ ad creatives per week across Meta and TikTok, ensuring performance meets ROAS targets.
• Launch monthly funnel-based offers, optimize sales metrics like CVR, AOV, CAC, and LTV, and ensure top-performing product pages.
• Drive email and SMS revenue to 25% of Shopify sales, optimize lifecycle flows and customer retention strategies.

Ecommerce Revenue Growth Director

Operations

• People Systems Leadership: Design and implement systems for attracting, engaging, onboarding, and retaining talent, aligned with the company’s growth objectives.
• Organizational Design and Capacity Planning: Collaborate with leadership to ensure that the organizational structure and workforce planning meet the evolving needs of the business.
• Performance and Development Frameworks: Establish performance expectations, evaluation frameworks, and development pathways that drive accountability and growth across the organization.
• Talent Experience and Retention: Build a consistent and professional experience for talent that reinforces employee engagement, satisfaction, and retention.
• Workforce Insights and Reporting: Provide insights and data-driven recommendations to leadership to guide decision-making and improve workforce effectiveness.
• External Partnerships: Partner with external service providers to enhance and support people operations as necessary.

Director of Contractor Operations

• **What You’ll Own**
• - Creation of high-quality, error-free design assets for advertising and marketing campaigns.
• - Maintaining consistency in typography, color schemes, and layout across all platforms.
• - Regular updates and design of storefront assets for Amazon, Shopify, and other platforms.
• - Designing A+ Content templates and custom brand image ads.
• - Handling urgent design needs for product launches and special projects.
• - Working closely with leadership to ensure deadlines are met and projects are delivered on time.

Creative Designer – E-commerce

• End-to-End E-Commerce Ownership: Manage all aspects of the e-commerce business, including revenue growth, margin optimization, pricing, advertising, and inventory management.
• Performance Optimization: Continuously optimize product listings, content, pricing strategies, and promotional plans to maximize conversion rates, sales, and profitability.
• New Product and Category Growth: Identify new product opportunities and market expansion avenues, and collaborate with internal teams to bring them to market successfully.
• Inventory and Demand Planning: Develop and execute plans to manage product demand, inventory levels, and risk mitigation, ensuring smooth and cost-effective operations.
• Cross-Functional Collaboration: Work closely with Product Operations, Supply Chain, and Design teams to ensure product availability and accurate messaging across channels.
• Data-Driven Strategy: Use data to guide decision-making, refine strategies, and improve key performance metrics across e-commerce platforms.

Ecommerce Growth Strategist

Performance Marketing

• **About the Role**
• As our **Director of Paid Media & Funnels**, you are the General Manager of Shopify and TikTok Shop. You own the P&L. You own the strategy. You own the results.
• Your Core Focus
• - Scale Shopify and TikTok Shop to $20M+ in combined revenue within 18 months
• - Achieve ≥15% net margin on Shopify and ≥5% on TikTok Shop
• - Maintain Meta ROAS ≥ 2.0 and TikTok Shop ROAS ≥ 3.5
• - Launch one new high-converting bundle-based funnel per month
• - Drive email and SMS to contribute ≥25% of Shopify revenue
• - Remove the CEO from daily ecommerce execution by owning strategy, systems, team, and outcomes **
• You are not here to manage tasks. You are here to architect a repeatable growth engine.**
• What You’ll Do
• **Traffic and Acquisition**
• - Test 100+ ad creatives weekly across Meta and TikTok
• - Optimize paid traffic to hit strict ROAS thresholds
• - Partner with affiliate and UGC teams to scale winning creative
• - Stay ahead of platform trends, formats, and policy updates
• - Coordinate launches with Amazon for halo effects
• **Offers, Funnels, and CRO**
• - Launch one new bundle-based funnel every month tied to educational outcomes
• - Optimize CVR, AOV, CAC, LTV, upsells, and overall funnel economics weekly
• - Oversee homepage, product pages, and collection merchandising
• - Refactor and relaunch underperforming funnels with new hooks and offers
• - Lead seasonal promotions including Back-to-School and Holiday campaigns
• - Build and maintain funnel SOPs and testing roadmaps
• **Customer Nurture and LTV**
• - Lead lifecycle marketing through Klaviyo and Postscript
• - Optimize welcome, cart abandonment, post-purchase, and win-back flows
• - Build ascension paths from posters to workbooks to busy books
• - Develop blog and SEO strategy to drive organic education-based traffic
• **Performance and Forecasting**
• - Review weekly P&Ls for Shopify and TikTok Shop
• - Analyze AOV, CVR, CAC, LTV, ROAS, GP to CAC, and lifecycle revenue share
• - Deliver weekly scorecards and monthly strategic growth plans
• - Forecast performance and identify scaling levers
• **Team Leadership**
• - Lead and coach a cross-functional ecommerce pod of 6+ team members
• - Establish clear ownership and weekly operating rhythms
• - Hire and develop talent as funnel velocity increases
• - Manage freelancers and specialized contractors
• - Model Extreme Ownership, Relentless Innovation, and Integrity Above All
• How Success Is Measured
• - $20M+ DTC revenue within 18 months
• - Consistent margin and ROAS targets achieved
• - One profitable funnel launch per month
• - Email and SMS driving at least 25% of Shopify revenue
• - Documented systems that scale without founder dependency
• - A high-performing team executing without burnout

Director of Paid Media – Funnels

• Ownership of Product Launches: Lead cross-functional product launch initiatives from planning through execution, ensuring that all work is completed on time and at the highest quality.
• Collaboration and Alignment: Partner closely with the CCO and functional leads to ensure alignment on priorities, sequencing, and tradeoffs.
• Launch Readiness and Execution: Ensure the launch process is streamlined and organized, and that all deliverables are coordinated and meet expectations.
• Process Improvement: Continuously identify opportunities for process improvements that increase efficiency and enhance execution.
• Project Planning and Management: Own and manage project plans, dependencies, and timelines across teams to ensure that every product launch is executed efficiently and on schedule.
• Team Coordination: Drive regular check-ins with teams to align efforts, surface risks, and resolve blockers.
• Documentation and Tools Management: Maintain and ensure the accuracy of project management tools such as ClickUp, Airtable, and Box.
• Leadership Communication: Provide clear, concise updates to leadership on project status, potential risks, and next steps to keep the entire organization aligned.

Operations Specialist

Global Head of Talent & People Operations

2D Artist

• **How You’ll Win at Hadley Designs**
• - We believe in structured creativity. Success in this role means owning your projects and delivering high-quality designs that resonate with our customers while maintaining our visual standards. We’re looking for someone who thrives in a creative environment, is proactive, and possesses a strong attention to detail.
• Every Design Assistant is expected to:
• - **Learn the Playbook** – Understand our design standards, expectations, and creative processes.
• - **Apply the Playbook** – Execute designs consistently, meeting project requirements and adhering to brand guidelines.
• - **Enhance the Playbook** – Suggest creative improvements and innovative design strategies after mastering the basic framework.
• We value innovation grounded in proven execution and a clear understanding of design principles.
• **What You’ll Own**
• - Creation of high-quality, error-free design assets for advertising and marketing campaigns.
• - Maintaining consistency in typography, color schemes, and layout across all platforms.
• - Regular updates and design of storefront assets for Amazon, Shopify, and other platforms.
• - Designing A+ Content templates and custom brand image ads.
• - Handling urgent design needs for product launches and special projects.
• - Working closely with leadership to ensure deadlines are met and projects are delivered on time.