Hadley Designs

2D Artist

• Create new artwork and complete sets in Hadley Designs' established style across our product lines.
• Draw and illustrate original elements like characters, motifs, patterns, and scenes that fit our cute, kid-friendly aesthetic.
• Turn the CCO's concepts and creative direction into finished, production-ready product designs.
• Carry a design from initial handoff through final build-out without kicking work back up the chain.
• Own the execution offload (variations, building out a design across a full set, and file prep) that frees the CCO's hands.
• Prepare print and production files to spec, and build mockups and product previews for listings.
• Keep every piece on-style and on-brand across the full product set.
• Maintain the living style-reference so the look stays consistent as the catalog grows.

Junior Product Illustrator

Financial Planning and Analysis

• **About the Role**
• Your Core Focus** You’ll own the full finance function, building scalable systems, managing cash flow, driving profitability, and leading financial strategy to support Hadley Designs’ next era of growth.
• What You’ll Do
• - Deliver accurate, audit-ready financials by the 20th of each month with full account reconciliation and zero material errors
• - Build and maintain a 12-month rolling cash forecast, updated weekly, ensuring perfect liquidity and visibility
• - Lead the annual budgeting and forecasting process across all departments with ≤10% variance between forecast and actual results
• - Develop automated systems and workflows that reduce manual reporting time by at least 25% within your first year
• - Partner with leadership to implement initiatives that increase profitability and improve EBITDA by 2 percentage points in your first 12 months
• - Create and document SOPs for close, forecasting, cash flow, and reporting processes
• - Implement new systems for expense management, travel, and purchasing by Month 6
• - Produce insightful financial dashboards and KPIs that drive better decision-making
• - Partner cross-functionally with Product, Sales, and Operations to align growth, cash flow, and inventory planning
• - Evaluate technology solutions (ERP, reporting tools) that prepare the company for scale**** How Success Is Measured
• - 100% of monthly financials delivered on time and error-free
• - 0 overdrafts, late fees, or missed payments
• - ≤10% variance between forecasted and actual EBITDA
• - 12-month rolling cash forecast maintained weekly
• - SOPs for all finance processes documented within 3 months
• - System improvements reducing manual work by 25% in Year 1
• - Trailing-12-month EBITDA margin up 2 points within first year**
• **Who You Are**
• You’re a strategic, detail-oriented leader who thrives on clarity, accuracy, and impact. You know how to scale systems, guide teams through growth, and communicate financial insight in plain English. You’re not just reporting numbers, you’re building the foundation for smart, sustainable expansion.

Director of Corporate Finance

People Operations

• **Role Overview**
• As the **Director of Talent, Hiring & People Operations**, you will own how Hadley Designs sources, vets, and closes top global talent, and you will own the broader people system that talent steps into. You will partner with leadership to design the recruiting engine that consistently delivers strong top-of-funnel for every open role, and you will scale the people systems that hold a remote, contractor-centric organization together as it grows toward $100M and beyond.
• This is a leadership-tier role with 1 direct report (the People Operations Specialist) and end-to-end ownership of the talent and people functions. Your weeks will be heavier on recruiting in the near term, live pipelines, structured interviews, test projects, employer brand, and steady on People Operations throughout (onboarding, performance frameworks, contractor renewal, leadership enablement).
• **Key Responsibilities**
• **Talent Acquisition (the #1 outcome of this role):**
• Recruiting Pipeline Management: Source candidates across LinkedIn, job boards, freelancer platforms, and referrals; filter applicants for red flags, competency match, and scorecard alignment.
• Test Project & Interview Operations: Run test projects, review submissions, conduct first-round group interviews, and manage candidate experience end-to-end.
• Sourcing Channel Optimization: Manage and optimize sourcing channels based on performance; build "always hiring" shortlists for recurring high-leverage roles.
• Employer Brand & Glassdoor Defense: Monitor and manage Glassdoor reviews, organize team review drives, ask for feedback, flag issues, protect brand rating.
• Hiring Metrics & Funnel Reporting: Deliver weekly hiring pipeline reports broken down by channel and role; track funnel performance against KPIs.
• **People Operations:**
• People Systems Leadership: Design and implement systems for engaging, onboarding, and retaining talent, aligned with the company's growth objectives.
• Organizational Design and Capacity Planning: Collaborate with leadership to ensure that the organizational structure and workforce planning meet the evolving needs of the business.
• Performance and Development Frameworks: Establish performance expectations, evaluation frameworks, and development pathways that drive accountability and growth across the organization.
• Talent Experience and Retention: Build a consistent and professional experience for talent that reinforces employee engagement, satisfaction, and retention.
• Workforce Insights and Reporting: Provide insights and data-driven recommendations to leadership to guide decision-making and improve workforce effectiveness.
• External Partnerships: Partner with external service providers to enhance and support people operations as necessary.
• How Success Is Measured (two bold sub-headers, each with bullets):
• **Talent Acquisition KPIs:**
• Average time to fill open roles: under 45 days.
• Weekly applicant volume per active role: 250+ qualified applicants.
• Weekly hiring pipeline report by sourcing channel: 100% completion, on time.
• Completed candidate case studies available for review per role per week: 15+.
• Glassdoor company rating: maintain 4.5+ average across the year.
• **People Operations KPIs:**
• Successful implementation of people systems that directly support the business's ability to scale.
• Strong employee retention rates, with high performance and engagement.
• Improved leadership confidence in people systems, talent readiness, and organizational alignment.
• Predictable, scalable people operations that contribute to the company's growth and success.

Director of Talent, Hiring – People Ops

Chief Marketing Officer

• **About the Role**
• As our Director of Performance Marketing, you are the General Manager of Shopify and TikTok Shop. You own the P&L. You own the strategy. You own the results.
• Your Core Focus
• - Scale Shopify and TikTok Shop to $20M+ in combined revenue within 18 months
• - Achieve ≥15% net margin on Shopify and ≥5% on TikTok Shop
• - Maintain Meta ROAS ≥ 2.0 and TikTok Shop ROAS ≥ 3.5
• - Launch one new high-converting bundle-based funnel per month
• - Drive email and SMS to contribute ≥25% of Shopify revenue
• - Remove the CEO from daily ecommerce execution by owning strategy, systems, team, and outcomes **
• What You’ll Do
• **Traffic and Acquisition**
• - Test 100+ ad creatives weekly across Meta and TikTok
• - Optimize paid traffic to hit strict ROAS thresholds
• - Partner with affiliate and UGC teams to scale winning creative
• - Stay ahead of platform trends, formats, and policy updates
• - Coordinate launches with Amazon for halo effects
• **Offers, Funnels, and CRO**
• - Launch one new bundle-based funnel every month tied to educational outcomes
• - Optimize CVR, AOV, CAC, LTV, upsells, and overall funnel economics weekly
• - Oversee homepage, product pages, and collection merchandising
• - Refactor and relaunch underperforming funnels with new hooks and offers
• - Lead seasonal promotions including Back-to-School and Holiday campaigns
• - Build and maintain funnel SOPs and testing roadmaps
• **Customer Nurture and LTV**
• - Lead lifecycle marketing through Klaviyo and Postscript
• - Optimize welcome, cart abandonment, post-purchase, and win-back flows
• - Build ascension paths from posters to workbooks to busy books
• - Develop blog and SEO strategy to drive organic education-based traffic
• **Performance and Forecasting**
• - Review weekly P&Ls for Shopify and TikTok Shop
• - Analyze AOV, CVR, CAC, LTV, ROAS, GP to CAC, and lifecycle revenue share
• - Deliver weekly scorecards and monthly strategic growth plans
• - Forecast performance and identify scaling levers
• **Team Leadership**
• - Lead and coach a cross-functional ecommerce pod of 6+ team members
• - Establish clear ownership and weekly operating rhythms
• - Hire and develop talent as funnel velocity increases
• - Manage freelancers and specialized contractors
• - Model Extreme Ownership, Relentless Innovation, and Integrity Above All
• How Success Is Measured
• - $20M+ DTC revenue within 18 months
• - Consistent margin and ROAS targets achieved
• - One profitable funnel launch per month
• - Email and SMS driving at least 25% of Shopify revenue
• - Documented systems that scale without founder dependency
• - A high-performing team executing without burnout

Director of Performance Marketing

Ecommerce

• Take full ownership of Shopify store operations and customer experience
• Eliminate inconsistencies across the site, including broken links, outdated promotions, and conflicting messaging
• Standardize shipping, split shipment, and pre-order communication across all touchpoints
• Build and document SOPs for all operational workflows
• Implement systems and automations that reduce manual work and customer confusion
• Respond to customer inquiries via Shopify inbox and social channels
• Process refunds, reships, cancellations, and order updates
• Triage and resolve support tickets based on urgency
• Identify patterns in customer feedback and recommend improvements
• Monitor order flow across Shopify, Base, and Amazon MCF
• Resolve failed orders, inventory issues, and discrepancies
• Coordinate with fulfillment teams to ensure timely delivery
• Audit the website for broken links, incorrect pricing, and outdated promotions
• Deliver weekly Shopify performance reports
• Maintain compliance across ADA, privacy policies, and tracking regulations

Operations Manager – DTC, Shopify

• Scale Shopify and TikTok Shop to $20M+ in combined revenue within 18 months
• Achieve ≥15% net margin on Shopify and ≥5% on TikTok Shop
• Maintain Meta ROAS ≥ 2.0 and TikTok Shop ROAS ≥ 3.5
• Launch one new high-converting bundle-based funnel per month
• Drive email and SMS to contribute ≥25% of Shopify revenue
• Remove the CEO from daily ecommerce execution by owning strategy, systems, team, and outcomes
• Test 100+ ad creatives weekly across Meta and TikTok
• Optimize paid traffic to hit strict ROAS thresholds
• Partner with affiliate and UGC teams to scale winning creative
• Stay ahead of platform trends, formats, and policy updates
• Coordinate launches with Amazon for halo effects
• Launch one new bundle-based funnel every month tied to educational outcomes
• Optimize CVR, AOV, CAC, LTV, upsells, and overall funnel economics weekly
• Oversee homepage, product pages, and collection merchandising
• Refactor and relaunch underperforming funnels with new hooks and offers
• Lead seasonal promotions including Back-to-School and Holiday campaigns
• Build and maintain funnel SOPs and testing roadmaps
• Lead lifecycle marketing through Klaviyo and Postscript
• Optimize welcome, cart abandonment, post-purchase, and win-back flows
• Build ascension paths from posters to workbooks to busy books
• Develop blog and SEO strategy to drive organic education-based traffic
• Review weekly P&Ls for Shopify and TikTok Shop
• Analyze AOV, CVR, CAC, LTV, ROAS, GP to CAC, and lifecycle revenue share
• Deliver weekly scorecards and monthly strategic growth plans
• Forecast performance and identify scaling levers
• Lead and coach a cross-functional ecommerce pod of 6+ team members
• Establish clear ownership and weekly operating rhythms
• Hire and develop talent as funnel velocity increases
• Manage freelancers and specialized contractors
• Model Extreme Ownership, Relentless Innovation, and Integrity Above All

Recruitment

• Recruiting Pipeline Management: Source candidates across LinkedIn, job boards, freelancer platforms, and referrals; filter applicants for red flags, competency match, and scorecard alignment.
• Test Project & Interview Operations: Run test projects, review submissions, conduct first-round group interviews, and manage candidate experience end-to-end.
• Sourcing Channel Optimization: Manage and optimize sourcing channels based on performance; build "always hiring" shortlists for recurring high-leverage roles.
• Employer Brand & Glassdoor Defense: Monitor and manage Glassdoor reviews, organize team review drives, ask for feedback, flag issues, protect brand rating.
• Hiring Metrics & Funnel Reporting: Deliver weekly hiring pipeline reports broken down by channel and role; track funnel performance against KPIs.
• People Systems Leadership: Design and implement systems for engaging, onboarding, and retaining talent, aligned with the company's growth objectives.
• Organizational Design and Capacity Planning: Collaborate with leadership to ensure that the organizational structure and workforce planning meet the evolving needs of the business.
• Performance and Development Frameworks: Establish performance expectations, evaluation frameworks, and development pathways that drive accountability and growth across the organization.
• Talent Experience and Retention: Build a consistent and professional experience for talent that reinforces employee engagement, satisfaction, and retention.
• Workforce Insights and Reporting: Provide insights and data-driven recommendations to leadership to guide decision-making and improve workforce effectiveness.
• External Partnerships: Partner with external service providers to enhance and support people operations as necessary.

Director of Talent Acquisition, People Operations

• Own the P&Ls for Shopify and TikTok Shop, aiming for $20M+ in combined revenue.
• Build a repeatable growth machine using bundles, paid media, conversion rate optimization (CRO), and lifecycle marketing.
• Lead and develop a high-performing ecommerce team, fostering a culture of accountability and results.
• Manage high-velocity creative testing, including 100+ ad creatives per week across Meta and TikTok, ensuring performance meets ROAS targets.
• Launch monthly funnel-based offers, optimize sales metrics like CVR, AOV, CAC, and LTV, and ensure top-performing product pages.
• Drive email and SMS revenue to 25% of Shopify sales, optimize lifecycle flows and customer retention strategies.

Director of Ecommerce

• Deliver accurate, audit-ready financials by the 20th of each month with full account reconciliation and zero material errors
• Build and maintain a 12-month rolling cash forecast, updated weekly, ensuring perfect liquidity and visibility
• Lead the annual budgeting and forecasting process across all departments with ≤10% variance between forecast and actual results
• Develop automated systems and workflows that reduce manual reporting time by at least 25% within your first year
• Partner with leadership to implement initiatives that increase profitability and improve EBITDA by 2 percentage points in your first 12 months
• Create and document SOPs for close, forecasting, cash flow, and reporting processes
• Implement new systems for expense management, travel, and purchasing by Month 6
• Produce insightful financial dashboards and KPIs that drive better decision-making
• Partner cross-functionally with Product, Sales, and Operations to align growth, cash flow, and inventory planning
• Evaluate technology solutions (ERP, reporting tools) that prepare the company for scale

Director of Financial Strategy

• Take full ownership of Shopify store operations and customer experience
• Eliminate inconsistencies across the site, including broken links, outdated promotions, and conflicting messaging
• Standardize shipping, split shipment, and pre-order communication across all touchpoints
• Build and document SOPs for all operational workflows
• Implement systems and automations that reduce manual work and customer confusion
• Respond to customer inquiries via Shopify inbox and social channels
• Process refunds, reships, cancellations, and order updates
• Triage and resolve support tickets based on urgency
• Identify patterns in customer feedback and recommend improvements
• Ensure all communication is clear, accurate, and aligned with current messaging
• Monitor order flow across Shopify, Base, and Amazon MCF
• Resolve failed orders, inventory issues, and discrepancies
• Coordinate with fulfillment teams to ensure timely delivery
• Manage split shipments, pre-orders, and out-of-stock scenarios
• Track and resolve missing or delayed packages
• Audit the website for broken links, incorrect pricing, and outdated promotions
• Ensure consistency across product pages, landing pages, and collections
• Validate all messaging related to shipping and pre-orders
• Support promotion setup and ensure backend accuracy
• Build and maintain SOPs for recurring workflows
• Identify inefficiencies and implement automation using tools like Shopify Flow
• Optimize customer service platforms such as Gorgias
• Improve post-purchase experience and operational workflows
• Deliver weekly Shopify performance reports
• Track key metrics such as CAC, LTV, and funnel performance
• Identify trends, anomalies, and risks early
• Ensure data accuracy for decision-making
• Maintain compliance across ADA, privacy policies, and tracking regulations
• Review product pages and campaigns for compliance risks
• Ensure all required tools and disclosures are functioning properly
• Identify repetitive tasks and convert them into automated workflows
• Use AI tools to improve efficiency in customer service and operations
• Build prompt libraries and scalable systems
• Continuously reduce manual workload while maintaining accuracy

Junior Product Illustrator

Director of Corporate Finance

Director of Talent, Hiring – People Ops

Director of Performance Marketing

Operations Manager – DTC, Shopify

Director of Performance Marketing

Director of Talent Acquisition, People Operations

Director of Ecommerce

Director of Financial Strategy

Shopify Operations Manager