Hadley Designs

Program Manager

• **About the Role**You will own and scale our creator affiliate ecosystem. You will build genuine relationships with TikTok creators, activate them fast, keep them motivated, and help them grow into high performing VIP affiliates. You will lead the systems that turn creator content into predictable GMV growth. This is a mix of strategy, communication, creative development, and relentless execution.
• **Your Core Focus**
• - **Drive qualified creator posts at scale.** At least 50 percent of new qualified creators who receive samples should post and stay active.
• - **Develop three or more weekly hook and script combos **that make posting fast, simple, and high converting for our creators
• - **Accelerate creator activation** so new creators post within ten days of sample approval and join our WhatsApp and email communities.
• - **Maintain daily creator communication** through email and WhatsApp that drives momentum, motivation, and GMV.
• **What You’ll Do**
• - **Creator Sourcing and Qualification**** Oversee the our sourcing team members to keep a strong pipeline of high quality creators. Approve qualified creators, reject poor fits, and run consistent quality checks. Maintain and refine the Ideal Creator Profile using performance data. Adjust sourcing targets as trends shift and control sample allocation so only aligned creators receive product.
• - **Community Leadership and Relationship Building**** Build real relationships with rising creators and keep them supported. Re-activate inactive creators with new hooks or incentives. Host weekly video audits and guide high potential creators toward VIP tracks. Support Lives and pull new viral creators into the community fast.
• - **Daily Email Content Engine**** Write and schedule daily creator emails, keeping at least two weeks planned ahead. Track engagement, refine messaging, and repurpose strong hooks and insights into short, actionable content.
• - **WhatsApp Community Leadership**** Lead daily group conversations with insights, wins, and reminders. Keep energy high and posting consistent. Highlight viral examples and support rising creators in real time.
• - **Hook and Script Development**** Study top performing videos each week and convert insights into simple, high converting hooks and scripts. Update creative briefs, test variations, and deliver three or more fresh hook and script combos weekly.
• **How Success Is Measured**
• - Seventy five or more creator samples approved weekly that meet strict quality criteria.
• - At least 50 percent of new creators post within ten days.
• - Ten percent or more of creators generate GMV within thirty days.
• - Ten percent month over month GMV growth from VIP creators.
• - A strong, consistent creator pipeline and predictable posting volume every week.
• - A thriving community that posts often and stays active.

Influencer and Affiliate Program Manager

Recruitment

• **Your Core Focus**
• - Build, optimize, and run our full-stack hiring system, including scorecards, test projects, and interview flows
• - Own every stage of the recruiting process across all departments
• - Deliver weekly hiring pipeline reports that highlight performance and bottlenecks
• - Protect and strengthen Hadley’s employer brand on platforms like Glassdoor and LinkedIn **
• **What You’ll Do**
• - Write, post, and manage compelling job listings that attract A-players
• - Proactively source candidates through LinkedIn, job boards, freelancer platforms, and referrals
• - Filter applicants for capability, culture fit, and scorecard alignment
• - Run test projects, review submissions, and conduct first-round interviews
• - Manage the candidate experience from first touch through offer
• - Keep hiring systems (ClickUp, ATS) organized and up-to-date
• - Coordinate interviews with hiring managers and team members
• - Maintain onboarding checklists and ensure every new hire has a smooth start
• - Track and report weekly funnel metrics across all open roles
• - Manage and respond to Glassdoor reviews, maintaining a 4.5+ rating
• - Continuously refine sourcing strategies and test project frameworks **
• **How Success Is Measured**
• - Average time to fill roles under 45 days
• - Weekly applicant volume of at least 250 per active role
• - 100% completion rate on weekly hiring pipeline reports
• - Consistent 4.5+ Glassdoor rating
• - Minimum of 15 completed test projects reviewed per week **

Recruiter – Talent Acquisition Lead

Influencer Marketing

• - Success in the role of Influencer Affiliate Manager fundamentally tied to the strategic development and expansion of our affiliate network
• - Achieving $1,000,000 in annual revenue directly attributed to affiliate sales encapsulates the primary financial goal
• - Maintaining a net profit of $1,000 per month from these efforts
• - Meticulous approach to affiliate recruitment, activation, and ongoing management, aiming to continuously grow the number of active affiliates each month
• - Refining the onboarding process to expedite the 'time to first sale' for new affiliates
• - Monitoring the Affiliate Churn Rate to ensure it is less than the previous month
• - Managing churn rate effectively involves implementing targeted support systems, competitive incentives, and personalized communication strategies

Influencer Affiliate Manager

• Build, optimize, and run our full-stack hiring system, including scorecards, test projects, and interview flows
• Own every stage of the recruiting process across all departments
• Deliver weekly hiring pipeline reports that highlight performance and bottlenecks
• Protect and strengthen Hadley’s employer brand on platforms like Glassdoor and LinkedIn
• Write, post, and manage compelling job listings that attract A-players
• Proactively source candidates through LinkedIn, job boards, freelancer platforms, and referrals
• Filter applicants for capability, culture fit, and scorecard alignment
• Run test projects, review submissions, and conduct first-round interviews
• Manage the candidate experience from first touch through offer
• Keep hiring systems (ClickUp, ATS) organized and up-to-date
• Coordinate interviews with hiring managers and team members
• Maintain onboarding checklists and ensure every new hire has a smooth start
• Track and report weekly funnel metrics across all open roles
• Manage and respond to Glassdoor reviews, maintaining a 4.5+ rating
• Continuously refine sourcing strategies and test project frameworks

Senior Recruiter

Ecommerce

• **About the Role**As our **Lead Ecommerce Brand Designer**, you’ll lead how Hadley Designs visually shows up on Amazon and other e-commerce platforms. You won’t be designing the products themselves, you’ll be designing how those products *are seen*.
• From main images to A+ content and storefront layouts, you’ll create visual experiences that win the click, tell our story, and consistently outperform last year’s results. You’ll combine your eye for beauty with a mind for analytics, ensuring every visual element connects emotionally while driving measurable growth.
• **Your Core Focus**
• - Own the design strategy for all product imagery and listing visuals on Amazon.
• - Execute and analyze A/B tests to optimize main and secondary images.
• - Maintain click-through rates higher than the same month last year for each category.
• - Develop consistent visual systems, templates, and guidelines that reinforce brand trust.
• - Partner with sales and product teams to align creative output with performance goals.
• **What You’ll Do**
• - Design, test, and optimize imagery for Amazon product listings and A+ content.
• - Create clear, on-brand visual stories that differentiate Hadley Designs in crowded search results.
• - Use data insights to make creative decisions and report on performance improvements.
• - Maintain an organized image library and workflow documentation.
• - Collaborate with copywriters and category leads to ensure visuals and messaging align.
• - Lead creative reviews, coaching team members on layout, lighting, and storytelling.
• - Stay up to date on e-commerce trends, competitor visuals, and Amazon content innovations.
• **How Success Is Measured**
• - Year-over-year CTR growth across categories.
• - Visual consistency and accuracy across all listings.
• - Creative team satisfaction score ≥ 8/10.
• - Zero errors in A+ content or Storefront execution.
• **Who You Are**You’re a creative strategist who understands the art and science of visual performance. You love transforming data into design direction and know how to make a brand stand out in a sea of sameness. You care deeply about excellence, every image, layout, and decision reflects that.

Lead Ecommerce Brand Designer

Brand Designer

• - Own the design strategy for all product imagery and listing visuals on Amazon.
• - Execute and analyze A/B tests to optimize main and secondary images.
• - Maintain click-through rates higher than the same month last year for each category.
• - Develop consistent visual systems, templates, and guidelines that reinforce brand trust.
• - Partner with sales and product teams to align creative output with performance goals.
• - Design, test, and optimize imagery for Amazon product listings and A+ content.
• - Create clear, on-brand visual stories that differentiate Hadley Designs in crowded search results.
• - Use data insights to make creative decisions and report on performance improvements.
• - Maintain an organized image library and workflow documentation.
• - Collaborate with copywriters and category leads to ensure visuals and messaging align.
• - Lead creative reviews, coaching team members on layout, lighting, and storytelling.
• - Stay up to date on e-commerce trends, competitor visuals, and Amazon content innovations.

Senior Brand Designer

Graphics Designer

• **How Success Is Measured**
• - Year-over-year CTR growth across categories.
• - Visual consistency and accuracy across all listings.
• - Creative team satisfaction score ≥ 8/10.
• - Zero errors in A+ content or Storefront execution.
• **Who You Are**
• You’re a creative strategist who understands the art and science of visual performance. You love transforming data into design direction and know how to make a brand stand out in a sea of sameness. You care deeply about excellence, every image, layout, and decision reflects that.

Senior Graphic Designer, A+ Content, Main Images

Email Marketing Manager

• **About the Role**As our **Sales Copywriter**, you’ll translate the Hadley Designs brand story, *Make Learning Fun & Engaging Again, *into emotionally resonant, SEO-optimized copy that inspires parents to take action. You’ll help transform browsers into buyers and customers into loyal fans through purposeful storytelling across Amazon listings and email campaigns.
• **Your Core Focus**
• - Craft persuasive, story-driven sales copy for Amazon product listings and Shopify pages.
• - Write high-converting Klaviyo email campaigns that align with our mission and drive measurable revenue.
• - Infuse every line of copy with warmth, heart, and the Hadley Designs promise: to make learning fun, engaging, and screen-free.
• **What You’ll Do**
• - Create SEO-optimized product titles, bullet points, and descriptions using keyword research.
• - Write engaging A+ Content modules that visually and emotionally tell our brand story.
• - Produce weekly email newsletters and promotional campaigns for our educational product lines.
• - Collaborate with the design and strategy teams to ensure visuals and copy work seamlessly together.
• - Brainstorm and test new hooks, subject lines, and storytelling angles that increase open and click-through rates.
• - Maintain consistency in tone across all platforms warm, mom-to-mom storytelling that motivates action.
• **How Success Is Measured**
• - **Email Open Rate:** 35% average across campaigns.
• - **Click-Through Rate:** 4–6% average CTR.
• - **Email Revenue:** $50,000 per month generated from Klaviyo campaigns.
• - **Customer Impact:** Copy that transforms guilt into pride and browsing into buying.
• **Who You Are**You’re a natural storyteller who knows how to turn emotion into action. You care deeply about helping families rediscover the joy of learning and you bring both heart and strategy to every word you write.

Email Marketing Copywriter

Brand Manager

• **Ready to dominate Amazon as part of a winning crew?**At Hadley Designs, we’re all about filling lives with beauty and inspiration through products that unlock people’s best selves. Amazon’s our fortress—70-80% of our revenue—and we need a Category Manager to own a multi-million dollar portfolio and take it to the next level. This isn’t just a solo hustle; it’s your chance to join a tight-knit team, learn our proven playbook, and still crush the competition while shaping our future.****While we’re scaling across all channels, Amazon’s where our bread is buttered. We’re looking for a pro who’s hungry to scale portfolios, optimize like a champ, and spot golden opportunities, someone who’s coachable yet ready to drive millions in revenue with profitability locked in. If you’ve conquered Amazon before, love data-driven wins, and can gel with a team that’s got your back, this is your shot. No red tape, just big resources, a CEO who bets on bold, and a crew ready to help you shine.
• **What Winning Looks Like:******Six months in, your category’s unstoppable: sales are up, profits are peaking, and new products are killing it. You’ve mastered our optimization game, revitalized legacy items, and pitched expansions that have competitors sweating—all while syncing with the team to make Hadley Designs’ Amazon presence a juggernaut. You’re hitting targets, balancing inventory like a pro, and proving you can hustle hard and learn fast.
• **Your Playbook:****
• **One Thing:****Turn your category into a profit-churning machine.
• __*Big Rocks (Own These First):*__
• - Drive sustainable growth with smart sales, pricing, and ad strategies.
• - Optimize performance using data, tweak positioning, pricing, and promos with precision.
• - Pitch high-potential product expansions backed by market smarts.
• - Revive legacy products to keep them profitable and relevant.
• - Nail inventory, meet demand, dodge fees, keep it lean.
• __***Daily Hustle:***__
• - Dig into sales and marketplace data weekly to sharpen your moves.
• - Run PPC campaigns and keyword plays—boost visibility, max conversions.
• - Team up with cross-functional crews to sync and scale.
• - Revamp listings, test pricing, and tweak ads for top profitability.
• - Scout trends, audit competitors, and brainstorm growth hacks—stay ahead.
• - Build SOPs and processes to keep the category humming.
• **KPIs You’ll Smash:**
• - Boost category net profit by 20% year-over-year.
• - Hit sales targets for 80% of new launches in 6 months.
• - Grow relaunched product profit by 15% yearly.
• - Keep legacy profit drops under 10% year-over-year.
• - Cap inventory surcharges below $1,000/month.
• - Build a $2.5M new product revenue pipeline for 2026.**
• **Who You’ll Roll With:**
• - Optimization Manager & PPC Specialist - Daily syncs to set priorities and crush progress.
• - Senior Manager, Sales Operations - Weekly huddles to lock in goals and strategies.
• - Cross-Functional Teams - Regular collabs with Product Development and Supply Chain to keep it seamless.
• - Executive Leadership - Monthly check-ins to flex your wins and get the big-picture nod.****
• **Apply Now, Own Amazon, and Shape Our Future.**

• Ensure 250+ new creators post weekly and re-engage inactive ones.
• Develop and share 3+ new hook/script combos weekly to drive repeatable virality.
• Help top creators hit $5K+ GMV and achieve ≥10% month-over-month growth.
• Host weekly live trainings for creators and repurpose recordings into newsletter content.
• Increase adoption of the Skool creator community, ensuring 25%+ of new creators complete a module.
• Run contests and challenges to keep creators posting consistently.
• Support VIPs with coaching, contests, and feedback to maximize performance.
• Monitor dashboards, re-activate inactive creators, and share insights with the team.
• Collaborate cross-functionally (marketing, design, supply chain) to align creator pushes with promotions and inventory.
• Test hooks, coach creators, run live trainings, and build systems to help creators succeed.
• Launch product-specific promotions and scale creator GMV month over month.
• Build and scale a repeatable system to transform new creators into high-performing VIP affiliates.