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Senior Director, Growth Marketing
CoLab SoftwareSenior Director of Growth Marketing at CoLab, responsible for expansion and pipeline creation in major accounts. Collaborating with cross-functional teams to execute tailored marketing strategies.
About the role
Key responsibilities & impact- Own expansion and new business pipeline creation across CoLab’s Top 100 customer and prospect accounts, with accountability for pipeline quality, ASP, and progression.
- Build CoLab’s major account growth marketing motion from the ground up: define the strategy, test account-specific plays, measure what works, and turn the strongest experiments into repeatable programs.
- Collaborate with Sales and Customer Success to identify the highest-potential account opportunities, align on account strategy, and create marketing plans that help expand CoLab from team-level adoption to enterprise-wide relevance.
- Translate product positioning, account intelligence, customer usage signals, and sales insights into tailored campaigns that influence senior stakeholders and create commercial urgency.
- Architect and oversee integrated account plays across field marketing, executive events, webinars, lunch and learns, customer education, digital campaigns, lifecycle programs, and custom content.
- Help shape how CoLab shows up as a strategic AI partner inside major engineering organizations — not just as a point solution, but as a platform worthy of broader enterprise commitment.
Requirements
What you’ll need- 10+ years of B2B SaaS marketing experience, with meaningful experience in enterprise ABM, demand generation, field marketing, expansion marketing, or strategic account growth.
- Proven track record owning or materially influencing pipeline targets for complex, high-ASP enterprise accounts.
- Strong commercial judgment: you understand how enterprise opportunities are created, shaped, multi-threaded, and progressed through Sales and Success partnership.
- Ability to operate credibly with senior revenue leaders while working directly with AEs, Strategic Account Directors, and CSMs closest to the account.
- Strong briefing and cross-functional leadership skills; you can turn an ambiguous account opportunity into a focused plan that creative, product marketing, digital, ops, and field teams can execute.
- Comfortable building the first version of a motion yourself before asking for dedicated headcount, budget, or process
Benefits
Comp & perks- Health insurance
- Professional development opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Account-Based MarketingDemand GenerationField MarketingExpansion MarketingStrategic Account GrowthPipeline Target ManagementCampaign DevelopmentData AnalysisMarketing StrategyCustomer Education
Soft Skills
Commercial JudgmentBriefing SkillsLeadership SkillsCollaborationStrategic Thinking