Marketing Director

McLean & Company

Marketing Director leading integrated marketing strategies to drive revenue growth for McLean & Company. Focusing on customer lifecycle from engagement to retention with a high-performing team.

Posted 6/17/2026full-timeRemote • 🇨🇦 CanadaLeadWebsite

About the role

Key responsibilities & impact

Develop and execute a comprehensive marketing strategy that drives growth, engagement and retention across all channels.
Partner with sales teams to align marketing activities with business goals, ensuring consistent messaging and a strong contribution to revenue growth.
Lead an integrated planning process to ensure campaigns and communications are cohesive across audience segments and touchpoints.
Oversee the development of programs that drive revenue growth across the customer lifecycle, from initial engagement through long-term retention.
Manage marketing performance across the full funnel, optimizing programs based on data, attribution, and revenue impact.
Collaborate with internal partners to design, launch, and evaluate digital campaigns (SEO, SEM, social, and paid media).
Lead messaging and campaign development for research releases, product launches, webinars, and events.
Drive marketing support for McLean & Company events, conferences, and webinars to maximize attendance and engagement.
Lead, mentor, and develop a multidisciplinary marketing team.

Requirements

What you’ll need

BA/BS degree in Marketing, Communications, or a related field.
10+ years of progressive marketing experience, including leadership of integrated campaigns across acquisition and engagement.
Proven track record in revenue growth marketing, marketing automation, and digital campaign optimization.
Strong experience managing cross-channel marketing including email, social, events, and web.
Ability to translate complex business priorities into clear marketing strategies and actionable plans.
Analytical mindset with experience measuring marketing performance, interpreting data, and adjusting tactics to improve outcomes.
Exceptional communication and leadership skills, with experience managing teams and collaborating cross-functionally.
Bilingual proficiency in French, Spanish or German is good to have to support our diverse client base across North America and globally.

Benefits

Comp & perks

McLean & Company is an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic including Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran and are pleased to consider all qualified applicants. To that end, upon request, ITRG will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process.

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Hard Skills & Tools

marketing strategyrevenue growth marketingmarketing automationdigital campaign optimizationSEOSEMdata analysisattributionemail marketingsocial media marketing

Soft Skills

leadershipcommunicationcollaborationanalytical mindsetmentoringstrategic planningteam managementcross-functional collaborationproblem-solvingadaptability