CRM Retention Coordinator
Neo Group
Salary
💰 $56,500 - $88,500 per year
Job Level
JuniorMid-Level
About the role
- Partner with cross-functional teams to execute CRM campaigns that achieve business goals.
- Support the planning and delivery of multi-channel CRM campaigns, including email, push notifications, in-app and embedded messaging, and app inboxes.
- Contribute to the development of lifecycle journeys by helping to set up automations and maintain evergreen campaigns.
- Assist with audience segmentation and personalization, using testing and experimentation to optimize performance.
- Analyze campaign performance, summarize insights, and share recommendations with the team.
- Collaborate with Data and Engineering teams to ensure accurate campaign reporting and tracking.
- Support mobile messaging programs, campaign playbooks, automations, and user journeys to enhance the customer lifecycle.
Requirements
- 2-4 years of experience in lifecycle or CRM marketing, including hands-on campaign execution.
- Familiarity with customer engagement strategies for conversion, re-engagement, and retention.
- Familiarity with CRM platforms and marketing automation tools.
- Experience building and deploying CRM campaigns across email, push notifications, in-app messaging, and more.
- Ability to analyze campaign results, run A/B tests, and communicate insights clearly.
- Working knowledge of CRM best practices, including segmentation, deliverability, compliance, and creative approaches.
- Strong communication skills to collaborate effectively across Marketing and Product teams.
- Basic understanding of HTML and CSS sufficient to read and interpret code.
- Bachelor’s Degree in Business, Marketing, Communications, or related field, OR equivalent relevant experience.
- Bonus points: Experience working on Software/Games as a service or other live service digital products.
- Bonus points: Knowledge of subscription models and lifecycle best practices.
- Bonus points: Familiarity with Iterable, Digioh, and Litmus.
