Zwift

Customer Success Manager

• Partner with cross-functional teams to execute CRM campaigns that achieve business goals.
• Support the planning and delivery of multi-channel CRM campaigns, including email, push notifications, in-app and embedded messaging, and app inboxes.
• Contribute to the development of lifecycle journeys by helping to set up automations and maintain evergreen campaigns.
• Assist with audience segmentation and personalization, using testing and experimentation to optimize performance.
• Analyze campaign performance, summarize insights, and share recommendations with the team.
• Collaborate with Data and Engineering teams to ensure accurate campaign reporting and tracking.
• Support mobile messaging programs, campaign playbooks, automations, and user journeys to enhance the customer lifecycle.

CRM Marketing Specialist