Growth Marketing Manager
Omada Health
Tableau
Senior Growth Marketing Manager, PLG Lifecycle and Engagement
ZoomInfo
full-time
Posted on:
Location Type: Hybrid
Location: Waltham • Massachusetts • 🇺🇸 United States
Visit company websiteSalary
💰 $112,000 - $176,000 per year
Job Level
Senior
Tech Stack
Tableau
About the role
- Shape and expand marketing efforts across PLG and eCommerce platforms, aligning with business goals and customer segments to fuel growth
- Take end to end ownership of customer lifecycle communications and engagement across our PLG motion, driving activation, retention, and expansion through in-app experiences, lifecycle email, and go-to-market campaigns
- Plan, design and launch in-app messaging, onboarding tours, and contextual pop-ups aligned with onboarding and activation goals
- Map and optimize the entire PLG customer journey and drive go-to-market communications for PLG initiatives such as webinars, newsletters and content launches
- Own and refine marketing strategies for PLG and eCommerce funnels by implementing measurement frameworks to evaluate effectiveness and reduce drop-offs
- Develop dashboards to monitor conversions, product usage, and eCommerce transactions and leverage insights to optimize performance
- Partner with the broader growth team to harmonize marketing and digital strategies across ZoomInfo and subsidiaries, including NeverBounce and Datanyze
- Hands-on, cross-functional collaboration with PLG, eCommerce, and Growth & Optimization teams to ensure a seamless, personalized user journey
Requirements
- Bachelor’s degree in Marketing or a related field
- Minimum of 5 years in growth marketing, demonstrating success in leading eCommerce and digital strategy initiatives within the B2B SaaS domain
- Experience driving communication strategy for freemium or trial-based products
- Background working with sales-led and PLG motions simultaneously
- Experience in building and executing multi-channel lifecycle journeys that drive self-serve conversion and activation
- Proficiency in Tableau for data visualization and deriving actionable insights from complex data sets
- Experience with Salesforce
- Skilled in marketing automation tools to streamline processes, personalize customer interactions, and measure campaign effectiveness
- Knowledge of A/B testing platforms to conduct strategic tests and improve conversion rates across digital channels
- Experience with project management tools to coordinate cross-functional teams and ensure timely delivery of marketing initiatives
- Creative problem solver focused on optimizing user experience and conversion rates through innovative content and funnel strategies
Benefits
- Additional compensation such as Bonus, Commission, Equity and other benefits may also apply.
- In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being.
- Learn more about ZoomInfo benefits here.
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
growth marketingeCommerce strategydigital strategycommunication strategymulti-channel lifecycle journeysdata visualizationA/B testingmarketing automationuser experience optimizationconversion rate optimization
Soft skills
creative problem solvingcross-functional collaborationstrategic thinkingcustomer engagementpersonalizationownershipmeasurement framework implementationinsight derivationtimely deliveryteam coordination
