Zeta Global

Performance Marketing

• Serve as the primary strategic lead, moving beyond execution to act as a partner that drives the client's business forward with proactive ideas and growth strategies.
• Lead all aspects of client communication and campaign onboarding, ensuring expectations are met and proactively identifying ways to support the client's business needs.
• Deliver performance updates on a cadence aligned with client requirements, providing meaningful insights that guide broader business decisions.
• Drive results for large-scale campaigns primarily on Meta and TikTok, with additional management of LinkedIn, Snapchat, and other social channels as required by the client.
• Coordinate with internal operations teams to prioritize tasks and maintain a high standard of execution accuracy across all accounts.
• Use the Zeta Data Cloud to identify and implement sophisticated audience targeting strategies to improve campaign performance.

Director, Paid Social

Marketing

• Manage and deliver on a pipeline of presales deliverables across a range of client industries.
• Apply your experience, creativity, strategic intellect, and product knowledge to help ideate and map Zeta’s solutions to address client need, then create the client deliverable to appropriately articulate solution
• Craft creative concepts that tie a brand’s personality and marketing goals to areas where Zeta has differentiated equity in clear, powerful, easy-to-grasp platforms
• Collaborate with Zeta’s sales team and internal SMEs to hone the solution, craft the narrative and design each deliverable
• Partner with other Partnership Marketing team members on key projects outside of the proposal pipeline, including the development of thought leadership content, new proposal templates and frameworks, and more.
• Create and maintain a library of sales collateral within verticals, partnering with key internal stakeholders

Partnership Marketing Manager

Director

• Define the long term vision for Zeta’s Conversational Messaging Platform, aligning messaging channels, AI capabilities, and enterprise marketing use cases
• Lead the transformation of mobile messaging into a scalable product vertical within the Vertical Applications team
• Define how mobile and conversational capabilities are packaged, positioned, and monetized across Zeta's enterprise client base
• Partner with Sales, Product Marketing, and Customer teams to create repeatable adoption frameworks, vertical use cases, and enterprise deployment models
• Work directly with strategic clients and internal teams to translate market demand into roadmap priorities

Director, Product – Mobile

Events

• Support end-to-end event execution — from venue selection and logistics to onsite management and post-event wrap-up
• Support the planning and execution of marketing initiatives in collaboration with the events and sales teams to maximize engagement and impact around key industry events
• Assist in the execution of key industry tentpole events and sponsorship activations across the advertising and marketing ecosystem
• Provide exceptional white-glove client service to Activation’s customers and prospects, serving as a key point of contact throughout the event planning cycle
• Conceptualize, plan, and execute exclusive hospitality experiences that support industry events, ensuring programs are delivered on schedule, within budget, and with excellent attention to detail
• Support the Activation customer and prospect experience across major events from initial outreach through onsite engagement
• Manage external relationships (vendors, venues, agencies, and media partners) to ensure seamless execution and maximum value from event investments
• Partner with internal marketing, sales, and operations teams to ensure event activations align with broader marketing and revenue objectives
• Track program performance against defined metrics and support post-event analysis to measure success and return on investment in partnership with marketing operations
• Maintain and update the annual industry event calendar and event roadmap
• Create, maintain, and reconcile detailed event budgets from initial forecast through final actuals
• Review, process, and code vendor invoices accurately and in a timely manner in coordination with Finance
• Ensure all vendor contracts, SOWs, and W-9s are submitted and approved prior to invoice processing

Manager, Field Marketing – Events

Customer Success Manager

• Own and manage 10+ active programmatic campaigns end-to-end across multiple accounts.
• Lead all client communications, including status calls, QBRs, and escalations, providing clear insights and recommendations tied to business outcomes.
• Serve as the technical owner of campaign execution, partnering closely with Operations to ensure campaigns are set up correctly, optimized effectively, and aligned to strategy (targeting, pacing, QA, troubleshooting).
• Apply a deep understanding of DSP functionality and optimization levers to guide setup decisions, diagnose issues, and drive performance improvements.
• Deliver client-ready reporting and performance insights in partnership with Analytics.
• Proactively identify and support upsell, cross-sell, and renewal opportunities in collaboration with Sales.
• Collaborate cross-functionally to resolve issues, drive performance, and ensure a high-quality client experience.
• Partner with your Client Success Director on escalations, prioritizing fixes, communicating progress, and ensuring timely resolution.

Senior Client Success Manager – Programmatic

Account Manager

• Develop and execute a strategic plan to achieve and surpass revenue goals.
• Develop and maintain strong active relationships with key client stakeholders at all levels.
• Understand agency, advertiser, data, and vendor trends.
• Understand and effectively communicate Zeta Global’s value proposition, technology, processes, and partnerships as it relates to growth of client accounts.
• Possess an in-depth knowledge of the industry, specifically the programmatic media marketplace — past, present, and future.
• Plan, direct, and coordinate sales activities, including management of the sales pipeline.
• Leverage external relationships and professional network to generate sales leads.
• Identify and qualify new opportunities; meet with clients and prospects; develop valuable proposals; negotiate deal terms and close.
• Oversee a portfolio of important accounts and analyze performance trends in order to deliver regular productive reviews to clients.

Director, Client Partnerships

Full-stack Engineer

• Define and evolve the architecture of scalable, distributed systems deployed on AWS.
• Design and operate microservices and data-intensive workloads running in Kubernetes (EKS).
• Lead technical design for systems that process and analyze large-scale datasets (high-volume, high-velocity, and high-variety data).
• Establish patterns and best practices for building resilient, observable, and performant services.
• Partner with Product, Data Science, and Engineering leaders to translate business strategy into long-term technical roadmaps.
• Drive cross-team technical initiatives and influence architecture decisions beyond your immediate team.
• Optimize data storage, retrieval, and processing strategies across relational and NoSQL systems.
• Mentor engineers, raise the bar on design and code quality, and lead through technical example.
• Take end-to-end ownership of critical platform components, ensuring long-term scalability and maintainability.

Lead Software Engineer, Opportunity Insights

Operations

• Manage timelines, deliverables, and operational workflows for measurement dashboards, 1PD onboarding, audience creation among other projects
• Track campaign milestones, dependencies, and risks across cross-functional teams.
• Support implementation and QA of tracking tags across media platforms and websites.
• Ensure campaign tagging follows established taxonomy and naming conventions.
• Collaborate with analytics teams to validate tracking accuracy and troubleshoot discrepancies.
• Maintain understanding of customer journey attribution models (first-touch, last-touch, multi-touch).
• Support integration of media tracking data into attribution and reporting frameworks.
• Partner with analytics teams to ensure media data aligns with broader customer journey measurement.
• Maintain campaign documentation, workflows, and tracking implementation guides.
• Identify opportunities to improve operational efficiency across campaign setup and reporting.
• Ensure compliance with internal data governance and marketing technology standards.

Client Experience Operations Manager

Manager

• Own all aspects of YouTube ad campaign setup and optimization as the primary channel manager.
• Manage YouTube and Demand Generation campaign formats in Google Ads/Google Ads Editor with various Awareness, Consideration, and Conversion objectives.
• Act as the internal and external POC for live and upcoming campaigns, make proactive recommendations to achieve client KPIs, implement requested changes, and ensure client requests are operationalized.
• Collaborate with internal teams to ensure campaign execution aligns with client objectives.
• Manage day to day tasks and responsibilities utilizing the team’s project management platform.
• Monitor campaign pacing and adjust budgets and bids as necessary to deliver in full.
• Deliver clear, data-driven performance reports and insights to clients.
• Ensure accuracy, consistency, and timeliness of reporting.

Manager, YouTube Ads

Account Executive

• Serve as the primary client services contact that works to coordinate with client contacts and our CX& Strategy team members, as well as between both those groups and other internal Zeta Global service divisions (creative, technology, operations etc.)
• Developing deep and enduring client partnerships with high client satisfaction ratings
• Developing deep and enduring intra-team partnerships with high teammate satisfaction ratings
• Monitoring and maintaining high quality services, technology, and strategic plans
• Responsible for monthly billing duties and revenue allocation reporting
• Presenting to both internal resources, teammates, and client on a variety of initiatives and informational categories
• Leading all weekly and recurring scheduled client facing status calls and preparation for the same
• Coordination of team-wide meetings both in person and via phone
• Strong focus on Strategic initiatives, both optimizing existing ones and launching/developing new ones in conjunction with the CX and Strategy SME team members
• Maximizing existing and generating new revenue streams from client budgets in conjunction with the Sr. Director of Client services for the team

Account Director

Implementation Specialist

• Work closely with customers and Zeta Global's Implementation Manager to execute an implementation plan, help code and test an effective solution to their integration needs.
• Provide strategic code-focused solutions for customers, including design-driven templates, web forms and API data validations.
• Work with JSON data feeds and our proprietary scripting languages to add dynamic data and content to email templates and onsite recommendation sections.
• Ability to mock up sample code for client, setup, test, and debug platforms' api offerings.
• Develop technical solutions with a focus on performance and maintainability.
• Work collaboratively with our Solution Consulting, Product and Engineering teams, as well as 3rd parties and customer-facing teams.
• Find success by providing valued customer-driven solutions focused on quality and the long-term success of customers.
• Work closely with the Customer Success Managers on any highly technical customer projects and use cases, scoping an end-to-end solution for their marketing and development teams to implement in order to maximize their usage of their product(s).
• Perform technical audits across key for high-touch, high-risk customers to ensure that they’re using their respective platform correctly in order to increase product satisfaction and minimize churn.
• Able to debug complex issues (such as failure, performance issue, etc.) arising from custom solutions.
• Able to consult on custom solution design.
• Publish detailed documentation/solution write ups for posterity and to minimize time-to-value for future customers with similar needs.

Implementation Engineer

• Own and maintain strong relationships with strategic accounts, ensuring client success through up-sells, cross-sells, renewals, and overall account growth.
• Partner with Customer Success leadership to manage and scale accounts, ensuring long-term growth and performance optimization
• Serve as the main point of contact for client communications, program management, and strategic recommendations, ensuring seamless customer experience.
• Develop and manage a client roadmap outlining major milestones, testing initiatives, and opportunities for expansion.
• Apply knowledge of Zeta offerings, client goals, industry trends, and best practices to develop strategic thought partnership and recommendations that drive performance improvements, creative enhancements, and revenue growth.
• Identify and execute growth opportunities by designing unique strategic plans for each customer that exceed quarterly and annual goals.
• Possess a deep understanding of partner KPIs and goal-setting, proactively providing optimization recommendations to maximize performance.
• Lead and attend client meetings, including weekly status updates, kick-off calls, and Quarterly Business Reviews, ensuring action items and strategic next steps are documented, coordinated across teams, and executed.
• Develop and share best practices with internal teams to continually improve operational efficiency, quality of work, and platform effectiveness.

Senior Customer Success Manager

Chief Marketing Officer

• Identifying new market opportunities
• Defining differentiated AI-powered solutions across paid, owned, and identity-driven channels
• Driving commercialization with product, operations, GTM & Marketing teams
• Launching innovations that accelerate customer growth and Zeta revenue
• Partner with go-to-market teams to lead GTM strategy, product positioning and commercialization for Zeta’s AI driven products and solutions, including executing coordinated launches, campaigns and customer activation programs.
• Serve as the voice of the customer and market and translate that into market requirements to inform product roadmaps, support prototyping and testing and ensure solutions align with real-world demand.
• Define and maintain accurate customer personas and target segments, plus identify our strongest differentiators across our product suite for each of those segments.
• Identify emerging market opportunities, customer needs and competitive dynamics to inform product strategy and support development of new buyer-specific and verticalized solutions.
• Collaborate with the GTM teams to create a transparent and internally socialized roadmap, driving market intelligence and feedback into the product development and go to market process.
• Quarterback world-class launches creating powerful “launch moments” that promote our innovation, drive market awareness, and accelerate customer adoption.
• Create compelling full-funnel content and assets to win new clients and support field execution.
• Build strong relationships with the industry analysts to generate awareness and buy-in of new Zeta innovations and solutions.
• Collaborate with Product Management to ship amazing products and solutions that change the way marketers think and work.
• Work closely with product, go to market, and cross-functional marketing teams to drive the business and product marketing strategy. Track, measure and report against performance, adoption and revenue contribution to demonstrate measurable impact.
• Present strategy, insights and result to senior stakeholders, analysts and customers, building alignment and market credibility.

Product Marketing Director – AI Solutions

• Assume a leadership role in a cross-functional team including Client Solutions, Analytics, Operations, and Implementation of Web Site, Email and Customer Data Platform optimization.
• Act in a client-facing capacity to lead the direction, communications, and outcomes across the teams.
• Assist sales and senior management in the scoping of solutions for clients resulting in programs, which support the client’s business objectives and position the relationship for success.
• Manage the delivery of scoped services for clients, coordinating efforts across the internal operational teams ensuring timeliness and quality at each step.
• Lead client calls and communications including the development of client-facing materials such as proposals, presentation deliverables, strategic points of view, status reports, and requirements documents. Manage to outcomes and follow-ups.
• Work with client to plan and execute a wide range of campaigns across addressable channels.
• Evaluate opportunities to grow the scope of services and tools.
• Oversee the quality of operational responsibilities including delivery of reports, communication of campaigns and/or analytic changes.
• Manage client billing, budget and forecast processes.

Sales Development Rep

• Meet all KPIs as set forth by the Manager of Sales Development
• Consistently meet or exceed assigned monthly, quarterly and annual quota
• Drive the acquisition of new logos within the target market
• Efficiently and effectively qualify and process assigned leads into sales opportunities
• Become versed in our industry leading technology offerings
• Research and gather business intelligence
• Drive traffic to and assist with generating attendance at trade shows and other events
• Provide follow-up activities consistent with the lifecycle of the sale to ensure meetings are completed