Zeno Group

Account Executive, Brand

Zeno Group

full-time

Posted on:

Origin:  • 🇺🇸 United States • New York

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Salary

💰 $59,000 - $69,000 per year

Job Level

Junior

About the role

  • Actively participate in brainstorms
  • Assist in research, development and writing of program plans
  • Assist with new business proposals and attend new business pitches and meetings as necessary
  • Build strong relationships with client and vendor contacts and proactively manage correspondence
  • Coach AAEs and interns and demonstrate ability to supervise and delegate tasks as necessary
  • Communicate with your account team to keep them abreast of timelines and deadlines
  • Compile coverage reports for clients (manage coverage trackers for your teams)
  • Craft thoughtful pitches and build/maintain media lists for accounts (use Cision and/or MuckRack preferred)
  • Manage multiple projects simultaneously meeting deadlines and budgets
  • Develop and manage media relations programs spanning consumer, trade, business and vertical press including technology, lifestyle, food/beverage
  • Plan and implement press conferences, seminars, speakers’ bureau, and other special events
  • Practice effective project management while working with other team members and showing an understanding of the “big picture” of client programs
  • Research, interview, write and edit media materials such as: news releases, fact sheets, pitches, message maps and other media materials
  • Understand general principles of business and marketing and the role of PR in communications
  • Understand key client information including general business strategy, industry issues, products and services offered, key customers and competitors in the marketplace
  • Partner with different marketing disciplines, including strategy and creative
  • Build strong relationships with reporters in the consumer/lifestyle/tech vertical
  • Open to working across multiple categories, with an interest in Consumer Technology

Requirements

  • 1-3 years of experience in consumer or brand PR
  • Ability to manage multiple priorities and successfully meet deadlines
  • Bachelor’s degree
  • Digitally savvy, personally and professionally
  • Driven and detail oriented
  • Exceptional writing skills
  • Thrive in a close team and fast-paced environment and adjust quickly as business factors shift
  • Media-savvy, resourceful, and tenacious
  • Experience with managing coverage trackers preferred
  • Experience with Cision and/or MuckRack preferred
  • Comfortable coaching AAEs and interns and supervising/delegating tasks as necessary
  • Interest in Consumer Technology and willingness to work across multiple categories
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