VP of Product Marketing – Marketing Division
Semrush
Senior Manager, Product Marketing
Zelis
full-time
Posted on:
Location Type: Hybrid
Location: Morristown • Florida, Massachusetts, Montana, New Jersey • 🇺🇸 United States
Visit company websiteSalary
💰 $95,000 - $127,000 per year
Job Level
Senior
About the role
- Develop and execute annual marketing plans that align with business objectives and market opportunities
- Lead and/or support planning and execution of new product and feature launches for provider audiences
- Partner with product and commercial leaders to build and evolve go-to-market strategies
- Responsible for ensuring the positioning and messaging for the provider product portfolio reflects market and buyer insights
- Drive a research agenda to uncover provider needs, market trends, and competitive dynamics
- Collaborate with demand generation, digital, and field marketing teams to ensure messaging is consistently and effectively delivered across all channels
- Build networks and partnerships across the enterprise, influencing colleagues and stakeholders to drive alignment and results
- Develop and track product-level KPIs, manage product marketing budgets, and present marketing impact and results
- Support the creation and management of plans, product launch calendars, and marketing campaigns that address key business challenges
Requirements
- 8+ years of progressive B2B marketing experience, with a strong track record in product marketing
- Deep understanding of payer, provider, and payments landscape is a plus; channel experience with Payers and Providers strongly preferred.
- Proven ability to define and execute product positioning, commercialization, and sales enablement strategies.
- Demonstrated success in developing and managing marketing plans with direct impact on business results.
- Exceptional written and verbal communication skills; adept at influencing and presenting to leaders and external partners.
- Bachelor’s degree required; MBA or Master’s preferred.
- Ability to travel up to 20%.
Benefits
- 401k plan with employer match
- flexible paid time off
- holidays
- parental leaves
- life and disability insurance
- health benefits including medical, dental, vision, and prescription drug coverage
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingproduct marketingproduct positioningcommercialization strategiessales enablement strategiesmarketing plansKPI trackingmarketing budgetsmarketing campaigns
Soft skills
communication skillsinfluencing skillspresentation skillscollaborationnetworkingleadership
Certifications
Bachelor's degreeMBAMaster's degree
