Product Marketing Manager
AGIA Affinity
Senior Director, Go-To-Market & Campaigns
Pfizer
full-time
Posted on:
Location Type: Hybrid
Location: New York City • Florida, Illinois, Massachusetts, New York, Pennsylvania • 🇺🇸 United States
Visit company websiteSalary
💰 $204,700 - $341,100 per year
Job Level
Senior
About the role
- Lead the development of GTM strategies for enterprise platforms and priority launches
- Drive the creation and rollout of integrated brand campaigns across paid, owned, and earned media channels
- Partner directly with U.S. Business Presidents, Therapeutic Area leads, and the Chief Marketing Office
- Build and mentor a high-performing team of brand strategists, campaign managers, and creative leads
- Manage relationships with top-tier creative, media, and production agencies
- Define and track KPIs across campaign touchpoints
- Stay ahead of industry trends, emerging technologies, and cultural shifts
Requirements
- Bachelor’s degree with 12+ years or MBA/MS with 10+ years of experience in brand, consumer, or product marketing; or at an award-winning agency leading integrated campaigns for global brands
- Experience across industries preferred; life sciences or pharmaceutical marketing experience is a plus
- Proven ability to extract insights from audience needs and translate them into impactful strategies and results
- Demonstrated success in launching breakthrough advertising and brand activations at a multinational company
- Global experience across markets and cultures preferred
- Expertise in executing brand campaigns across digital ecosystems, media partnerships, and earned strategies that grow brand value
- Strong executive presence and excellent verbal and written communication skills
- Exceptional collaboration skills – can skillfully coordinate and problem solve across cross-functional teams
- Ability to drive team to results, take accountability and meet deadlines
- Strong business acumen and strategic thinking – ability to establish leading and lagging indicators for the brand and adjust strategies based on performance
Benefits
- 401(k) plan with Pfizer Matching Contributions and additional Pfizer Retirement Savings Contribution
- Paid vacation, holiday and personal days
- Paid caregiver/parental and medical leave
- Health benefits including medical, prescription drug, dental and vision coverage
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
GTM strategiesintegrated brand campaignsKPI trackingdigital ecosystemsmedia partnershipsbrand activationsaudience insightsstrategic marketingcampaign managementcreative leadership
Soft skills
executive presenceverbal communicationwritten communicationcollaborationproblem solvingaccountabilitydeadline managementstrategic thinkingmentoringteam leadership
Certifications
Bachelor's degreeMBAMS
