Product Marketing Intern
Patreon
Senior Director, Go-To-Market, Campaigns
Pfizer
full-time
Posted on:
Location Type: Hybrid
Location: New York City • Florida, Illinois, Massachusetts, New York, Pennsylvania • 🇺🇸 United States
Visit company websiteSalary
💰 $204,700 - $341,100 per year
Job Level
Senior
About the role
- Lead the development of GTM strategies for enterprise platforms and priority launches, ensuring alignment with commercial goals, market dynamics, and stakeholder needs across Consumer, HCP, Investor and Advocacy audiences.
- Drive the creation and rollout of integrated brand campaigns across paid, owned, and earned media channels.
- Ensure campaigns are innovative, compliant, and performance-driven, with a focus on creative excellence and strategic impact.
- Partner directly with U.S. Business Presidents, Therapeutic Area leads, and the Chief Marketing Office to align brand strategy with business priorities and performance goals.
- Build and mentor a high-performing team of brand strategists, campaign managers, and creative leads.
- Manage relationships with top-tier creative, media, and production agencies. Ensure strategic alignment, budget discipline, and world-class execution.
- Define and track KPIs across campaign touchpoints. Leverage data-driven insights to refine strategies, optimize spend, and maximize ROI.
- Stay ahead of industry trends, emerging technologies, and cultural shifts.
Requirements
- Bachelor’s degree with 12+ years or MBA/MS with 10+ years of experience in brand, consumer, or product marketing; or at an award-winning agency leading integrated campaigns for global brands.
- Experience across industries preferred; life sciences or pharmaceutical marketing experience is a plus.
- Proven ability to extract insights from audience needs and translate them into impactful strategies and results.
- Demonstrated success in launching breakthrough advertising and brand activations at a multinational company.
- Global experience across markets and cultures preferred.
- Expertise in executing brand campaigns across digital ecosystems, media partnerships, and earned strategies that grow brand value.
- Strong executive presence and excellent verbal and written communication skills, with ability to effectively influence senior leaders and colleagues at all levels of the organization.
- Exceptional collaboration skills – can skillfully coordinate and problem solve across cross-functional teams and foster highly productive cross-functional relationships.
- Thrives in a high energy environment and works effectively in unchartered territory.
- Ability to drive team to results, take accountability and meet deadlines.
- Strong business acumen and strategic thinking – ability to establish leading and lagging indicators for the brand and adjust strategies based on performance.
- Uphold Pfizer’s Core Values of Excellence, Equity, Courage, and Joy, while contributing to a positive and collaborative team culture.
- Deep understanding of the healthcare ecosystem and Consumer / HCP journeys across Therapeutic Areas.
- Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Benefits
- Comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments.
- 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution
- Paid vacation, holiday and personal days
- Paid caregiver/parental and medical leave
- Health benefits to include medical, prescription drug, dental and vision coverage
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
GTM strategiesbrand campaignsKPI trackingdata-driven insightsdigital ecosystemsmedia partnershipsadvertisingbrand activationsstrategic impactperformance optimization
Soft skills
executive presenceverbal communicationwritten communicationcollaborationproblem solvinginfluenceaccountabilitystrategic thinkingmentoringteam leadership
Certifications
Bachelor’s degreeMBAMS
