Associate Product Marketing Manager
Power Factors
VP of Product Marketing – Marketing Division
Semrush
full-time
Posted on:
Location Type: Hybrid
Location: Boston • Massachusetts, Texas • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Define and champion the vision of “what great looks like” for product marketing at Semrush, setting benchmarks and cultivating a high-performing, innovative team.
- Serve as the connective tissue between product, marketing, sales, and customer-facing teams to ensure alignment on priorities and outcomes.
- Develop a robust customer storytelling strategy rooted in unique selling propositions (USPs), customer research, market trends, and behavioral insights.
- Lead qualitative and quantitative research initiatives, partnering with user experience research (UXR) and analytics teams to uncover customer pain points, decision-making processes, and emerging trends.
- Transform customer and market insights into value propositions, messaging, and positioning that resonate with multiple audience segments.
- Play a pivotal role in the GTM planning for product launches and marketing campaigns, collaborating with Global Marketing to ensure messaging is integrated into brand, content, PR, paid media, and customer marketing.
- Drive cross-functional efforts to ensure product experiences and messaging support commerce, adoption, and engagement goals.
- Collaborate with data science, finance, and analytics to define KPIs, forecast business impact, and continuously optimize performance.
- Implement in-product messaging and user journey optimizations to enhance conversion rates and drive measurable growth.
- Partner with Global Marketing to optimize acquisition and retention strategies while driving user engagement across the funnel.
- Build and mentor a diverse and high-performing product marketing team, fostering a culture of collaboration, innovation, and excellence.
- Partner with executive leadership to identify priorities and influence product roadmaps, ensuring market needs and opportunities are central to decision-making.
Requirements
- Bachelor's degree in Business, Marketing, User Experience Design, or a related field.
- MBA or advanced degree preferred.
- Proven experience (typically 10+ years) in a leadership role focused on product marketing and business strategy, including leading GTMs and product launches in SaaS environments.
- Digital customer experience, user experience, or digital marketing in the SaaS industry.
- Proven success in both SMB and upper-market marketing, with strong performance marketing and product-led growth experience.
- Deep understanding of SaaS business models, including B2B and B2C strategies.
- Experience managing diverse customer segments, including marketplace audiences.
- Background in new product development and lifecycle marketing, with a proven ability to influence product roadmaps.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- Strong communication and storytelling skills, with experience presenting to executives and managing high-stakes projects.
- Strong leadership and team management capabilities, focusing on mentorship and talent development.
- Proficiency in leveraging data and analytics to make informed decisions and optimize the customer experience.
Benefits
- Unlimited PTO
- Health insurance
- Travel insurance
- Flexible working hours
- Employee Assistance Program
- Employee Resource Groups
- Paid parental leave
- Relief Fund
- Corporate events, teambuildings
- Snacks, drinks at the office
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingbusiness strategyGTM planningcustomer storytellingqualitative researchquantitative researchuser experience researchperformance marketingdata analyticslifecycle marketing
Soft skills
leadershipteam managementcommunicationinterpersonal skillscollaborationmentorshipstorytellinginfluenceinnovationcross-functional teamwork
Certifications
Bachelor's degreeMBA
