Head of GTM
Mora Taara
Senior Product Marketing Manager – ICM
CaptivateIQ
full-time
Posted on:
Location Type: Hybrid
Location: Menlo Park • California, North Carolina, Tennessee, Texas • 🇺🇸 United States
Visit company websiteSalary
💰 $130,000 - $205,000 per year
Job Level
Senior
About the role
- Own all ICM-related product launches—partnering early with Product, Marketing, and Sales to craft compelling messaging, positioning, and launch strategies that accelerate growth.
- Equip sales with the right collateral, insights, and training to drive revenue for our ICM product.
- Monitor the competitive landscape, including product moves, pricing, and messaging. Translate findings into strategic insights for sales, product, and marketing teams.
- Create differentiated messaging that resonates with target buyers and supports our broader go-to-market and expansion strategies.
- Conduct and synthesize primary research to gather customer insights, identify pain points, and inform product and marketing direction.
- Build high-impact sales assets—such as decks, one-pagers, battlecards, and playbooks—that support pipeline generation and deal velocity.
- Work across teams to align on GTM priorities and ensure consistent execution from product ideation through launch and beyond.
- Serve as an evangelist of our voice of customer for our internal teams and a CaptivateIQ and industry expert to our prospect and customer base.
Requirements
- 5+ years in B2B SaaS product marketing and 7–10 years of overall professional experience
- Experience working closely with Product Management, Marketing and Sales
- Deep understanding of competitive intelligence and how to use it to differentiate and win deals
- Exceptional storytelling and communication skills—you can distill complex concepts into compelling, digestible messaging
- Track record of partnering with Sales and Marketing teams to drive pipeline and revenue
- Data-driven mindset, with the ability to measure and iterate on success
- Driven, resourceful, and motivated to go the extra mile to help teams succeed.
Benefits
- (US-ONLY) 100% of medical, dental, and vision covered including 75% for dependents
- Flexible vacation days and quarterly mental health days so you can recharge
- Enjoy a one-time expense on your 1-year work anniversary (to use for travel, home furnishings, fancy meal)
- Annual stipends for professional development and caretaking
- (US-ONLY) 401k plan to participate in and save towards the future
- Newest Apple products to help you do your best work
- Employee Resource Groups (ERGs) to support and celebrate the shared identities and life experiences of communities within CaptivateIQ. ERGs directly support our company-wide DEI goals as a space for developing and retaining diverse talent
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B SaaS product marketingcompetitive intelligencecustomer insightsmessagingproduct launchessales collateralpipeline generationdata-driven mindsetstorytellingmarket research
Soft skills
communication skillscollaborationstrategic thinkingresourcefulnessmotivationproblem-solvingadaptabilitycreativityleadershipcustomer advocacy
