Senior Director, Go-To-Market & Campaigns
Pfizer
Associate Product Marketing Manager
Power Factors
full-time
Posted on:
Location Type: Hybrid
Location: Boston • Massachusetts • 🇺🇸 United States
Visit company websiteJob Level
JuniorMid-Level
About the role
- Create, maintain, and evolve customer-facing and internal collateral, including sales decks, playbooks, battlecards, one-pagers, FAQs, and case studies
- Tailor materials and messaging for specific deal cycles, supporting frontline sales efforts
- Facilitate enablement sessions and training to ensure teams can confidently articulate value and differentiation
- Support and coordinate GTM motions, working with Product, Marketing, Sales, and CS to ensure alignment on launches, campaigns, and customer engagement
- Partner with Demand Gen and Content to activate messaging across campaigns, website, and events
- Contribute to GTM strategy by connecting product capabilities with market needs and commercial priorities (strong collaboration with Product Management team)
- Support the activation of packaging and pricing strategies by ensuring sales teams understand offers and can position them effectively
- Translate packaging into clear value propositions and collateral that resonates with business and technical stakeholders
- Inform website content, campaign messaging, and digital collateral to ensure product narratives are clear and consistent
- Provide product marketing input into blogs, webinars, case studies, and external thought leadership
- Gather and synthesize customer, competitor, and market insights to guide messaging, GTM strategy, and product direction
- Support leadership with competitive and market intelligence and other support as needed.
Requirements
- 2–4 years of experience in product marketing, GTM, or sales enablement at a SaaS or enterprise software company
- Strong communication and storytelling skills, able to craft compelling narratives for sales and marketing channels
- Experience creating sales decks and collateral that drive deal momentum
- Highly collaborative, with the ability to align stakeholders across Marketing, Sales, and Product
- Organized and detail-oriented, capable of managing multiple GTM deliverables
- Adaptability to work in fast paced, changing environments that may not fit perfectly within Product Marketing framework
- Analytical mindset, comfortable with using data to measure program impact
- Prior involvement in cross-functional launch planning or GTM campaigns
- Exposure to renewable energy, fintech, or other complex B2B SaaS industries
- Familiarity with sales enablement tools
- Bachelor’s degree in Business, Marketing, Communications, or related field (or equivalent experience).
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingGTM strategysales enablementcollateral creationdata analysiscompetitive intelligencemarket insightsnarrative craftingpricing strategypackaging strategy
Soft skills
communication skillsstorytelling skillscollaborationorganizational skillsdetail-orientedadaptabilityanalytical mindsetstakeholder alignmenttraining facilitationcustomer engagement
