Lead and oversee the development, execution, and continual improvement of multi-channel campaigns across email, push, in-app and new channels, ensuring alignment with industry best practices and team goals.
Review and advise on technical solution designs, ensuring campaigns are robust, compliant, and set up for measurable success.
Develop, implement, and validate experiment methodologies, ensuring rigorous design and actionable learning to drive channel strategy forward.
Monitor and adapt to changes in marketing platforms, policies, devices, and AI-driven trends, communicating pivots and updates to key stakeholders swiftly.
Build, iterate, and advocate for best-in-class channel strategies, leveraging analytics frameworks and AI tools to maximize channel performance.
Partner with MarTech, product and analytics teams to troubleshoot technical challenges, streamline processes, and develop scalable solutions.
Mentor and collaborate with team members, supporting a data-first, experiment-driven culture across Consumer Growth Science & Operations.
Stay current with digital marketing, data privacy, and MarTech trends and champion their adoption across the team.
Requirements
7+ years' experience in growth or lifecycle marketing (email, push, in-app etc) and hands-on campaign execution
Demonstrated experience with technical campaign solutioning, A/B testing, and reporting
Proficiency in modern MarTech automation and analytics platforms (e.g., Braze, SFMC, others)
Strong competency (or willingness to develop) with AI-driven workflows and decisioning engines
Exceptional project management, cross-functional collaboration, and communication skills
Experience in interpreting and troubleshooting deliverability, compliance, and platform changes
Bachelor’s degree required; advanced degree or technical certifications are a plus
HTML, SQL, Liquid or similar and data analysis proficiency (Excel, dashboards) is a strong asset
Benefits
Full medical, vision, and dental
15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday
Up to 14 weeks of parental leave
Monthly wellness subsidy
Work from home reimbursement
Flexible spending account
401(k) retirement savings plan
Employee stock purchase plan
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.