Senior Account-Based Marketing Manager
Wrapbook
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $110,400 - $174,400 per year
Job Level
Senior
About the role
- Develop and execute targeted, 1:1 and 1:few campaigns aligned to Wrapbook’s strategic goals.
- Own day-to-day execution of ABM initiatives, alongside a dedicated cross-functional team of GTM stakeholders (ABM pod).
- Create, manage, and optimize personalized email nurture programs, webpages, paid campaigns, and content syndication to drive generate pipeline.
- Collaborate closely with product marketing, creative, and content teams to ensure alignment and consistency of messaging.
- Analyze target account signals and performance metrics to deliver actionable recommendations to GTM stakeholders.
- Leverage marketing tech stack to continuously test and refine demand generation tactics, channels, and messaging.
- Assist in optimizing ABM budget to ensure maximum ROI.
Requirements
- 4+ years experience in Account-Based Marketing, Demand Generation, or Growth Marketing roles in B2B SaaS, ideally serving mid-market or enterprise customers
- Dedicated experience executing high-impact, high-touch ABM campaigns
- Comfort using first and third-party intent data to inform account strategies
- Strong analytical skills and comfort monitoring and reporting on performance metrics
- Ability to manage multiple initiatives simultaneously in a fast-paced startup environment
- Highly collaborative, effective communication skills, and the ability to translate insights into action
Benefits
- Unlimited Paid Time Off
- Work from anywhere in Canada and USA
- Health and Dental benefits
- Up to $1,500 USD/ $2,025 CAD towards IT set up for your home
- Up to 2% matching RRSP / 401K
- Learning and Development opportunities
- Up to $50 USD/ $67.50 CAD towards Internet/Cell phone service
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Account-Based MarketingDemand GenerationGrowth MarketingEmail MarketingContent SyndicationPerformance Metrics AnalysisCampaign OptimizationBudget ManagementData AnalysisMarketing Technology
Soft skills
Analytical SkillsCollaborationEffective CommunicationMulti-taskingFast-paced AdaptabilityInsight Translation