Wrapbook

Senior Account-Based Marketing Manager

Wrapbook

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $110,400 - $174,400 per year

Job Level

Senior

About the role

  • Develop and execute targeted, 1:1 and 1:few campaigns aligned to Wrapbook’s strategic goals.
  • Own day-to-day execution of ABM initiatives, alongside a dedicated cross-functional team of GTM stakeholders (ABM pod).
  • Create, manage, and optimize personalized email nurture programs, webpages, paid campaigns, and content syndication to drive generate pipeline.
  • Collaborate closely with product marketing, creative, and content teams to ensure alignment and consistency of messaging.
  • Analyze target account signals and performance metrics to deliver actionable recommendations to GTM stakeholders.
  • Leverage marketing tech stack to continuously test and refine demand generation tactics, channels, and messaging.
  • Assist in optimizing ABM budget to ensure maximum ROI.

Requirements

  • 4+ years experience in Account-Based Marketing, Demand Generation, or Growth Marketing roles in B2B SaaS, ideally serving mid-market or enterprise customers
  • Dedicated experience executing high-impact, high-touch ABM campaigns
  • Comfort using first and third-party intent data to inform account strategies
  • Strong analytical skills and comfort monitoring and reporting on performance metrics
  • Ability to manage multiple initiatives simultaneously in a fast-paced startup environment
  • Highly collaborative, effective communication skills, and the ability to translate insights into action
Benefits
  • Unlimited Paid Time Off
  • Work from anywhere in Canada and USA
  • Health and Dental benefits
  • Up to $1,500 USD/ $2,025 CAD towards IT set up for your home
  • Up to 2% matching RRSP / 401K
  • Learning and Development opportunities
  • Up to $50 USD/ $67.50 CAD towards Internet/Cell phone service

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Account-Based MarketingDemand GenerationGrowth MarketingEmail MarketingContent SyndicationPerformance Metrics AnalysisCampaign OptimizationBudget ManagementData AnalysisMarketing Technology
Soft skills
Analytical SkillsCollaborationEffective CommunicationMulti-taskingFast-paced AdaptabilityInsight Translation
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