Develop and execute targeted, 1:1 and 1:few campaigns aligned to Wrapbook’s strategic goals.
Own day-to-day execution of ABM initiatives, alongside a dedicated cross-functional team of GTM stakeholders (ABM pod).
Create, manage, and optimize personalized email nurture programs, webpages, paid campaigns, and content syndication to drive generate pipeline.
Collaborate closely with product marketing, creative, and content teams to ensure alignment and consistency of messaging.
Analyze target account signals and performance metrics to deliver actionable recommendations to GTM stakeholders.
Leverage marketing tech stack to continuously test and refine demand generation tactics, channels, and messaging.
Assist in optimizing ABM budget to ensure maximum ROI.
Requirements
4+ years experience in Account-Based Marketing, Demand Generation, or Growth Marketing roles in B2B SaaS, ideally serving mid-market or enterprise customers