Senior Manager, Partner Marketing
Asurion
Director, Field Marketing – Cardiology Referrers
GE HealthCare
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Lead the U.S. field marketing strategy and execution across cardiology for the pharmaceutical diagnostics (PDx) segment.
- Drive regional demand generation and deliver on-label product related education.
- Coordinate go-to-market execution with sales and tailor national marketing strategies to local market dynamics.
- Manage and mentor a team of Regional Field Marketing Managers to deliver high-quality regional marketing execution.
- Plan and lead execution of regional/local demand generation initiatives including awareness campaigns.
- Partner with sales leadership to develop compliant territory specific go to market plans.
- Design and track KPIs for regional marketing execution.
- Collaborate with Marketing Franchise team and Marketing Centers of Excellence to develop tailored marketing messaging.
- Work with Regulatory, Legal and Compliance stakeholders to ensure appropriate execution of all field marketing activities.
Requirements
- Bachelor’s degree in science, Social Sciences, Marketing, Business, or a related field; MBA or advance degree preferred.
- 10+ years of pharmaceutical marketing experience, including product launch and brand management.
- Experience launching complex pharmaceutical diagnostics, MedTech, or capital/clinical programs in provider settings.
- Strong moral character with significant ethical leadership experience in managing teams and appropriate cross-functional collaboration.
- Strong strategic thinking, financial acumen, and excellent communication skills.
- Ability to manage complex projects with multiple stakeholders in a fast-paced environment.
- Demonstrated ability to work in matrixed organizations with success increasing levels of responsibility.
- Willingness to travel 50% of the time.
Benefits
- Great work environment
- Professional development
- Challenging careers
- Competitive compensation
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
pharmaceutical marketingproduct launchbrand managementdemand generationKPI trackingmarketing strategycompliance executionregional marketing executionmarketing messagingproject management
Soft skills
ethical leadershipstrategic thinkingfinancial acumencommunication skillsteam managementcross-functional collaborationadaptabilitymentoringstakeholder managementproblem-solving
Certifications
Bachelor’s degreeMBA
