Wpromote

Director

• Developing cohesive, multi-channel media plans and go-to-market strategies. Translating client KPIs into budget allocations across Social, YouTube, and Programmatic (Display, Video, CTV, DOOH).
• Serving as the lead point of contact for client leadership.
• Commanding the boardroom during weekly status calls, QBRs, and high-stakes strategy sessions.
• Deeply understanding client unit economics and industry competition to identify "same-store growth" opportunities and assist the sales team in pitching new business.
• Understanding client SOWs and be able to make internal recommendations for how to best service the account.
• Responsible for quality control of all deliverables, providing structured mentorship, and managing the team’s career progression.
• Partnering with Analytics and Creative teams to interpret results through the lens of Multi-Touch Attribution (MTA) and Media Mix Modeling (MMM), ensuring insights are distilled into actionable business narratives.
• Driving campaign progression through rigorous testing frameworks and proactive exploration of new partners, emerging channels, and creative technology.

Director, Client Strategy – Media Director, App Focus

General Counsel

• Serve as commercial counsel for client, vendor, and general commercial contracts across Wpromote - from inception to execution - including professional services, SaaS, data, Ad/MarTech software, and other third‑party agreements
• Provide practical, risk‑aligned legal guidance that helps the business move deals forward efficiently
• Build a deep understanding of Wpromote’s services and offerings, and collaborate closely with internal clients to understand and support their goals
• Review, draft, and negotiate a wide range of commercial agreements (including master service agreements, software licenses, SOWs, data protection agreements, professional services agreements, and other procurement contracts)
• Apply legal playbooks and templates while recognizing when custom structuring is needed
• Drive efficient deal flow by triaging and managing tickets through our contract management platform, Ironclad, escalating issues to the right stakeholders, and helping streamline intake, approvals, and closing processes
• Help build and continuously improve the commercial legal function at Wpromote by creating scalable playbooks, templates, processes, and training for internal teams

Commercial Counsel

Affiliate Manager

• Managing a select enterprise client accounts as both the main point of contact and Director support, providing proactive and consistent client outreach and communication
• Executing day-to-day responsibilities including: Weekly or bi-weekly reporting, monthly reporting, and/or QBRs
• Recruit and onboard new partners to your clients' programs
• Identify and execute paid placement campaigns from start to finish
• Interfacing with relevant affiliate networks to coordinate aspects of program management and engaging in regular communication with affiliates to foster growth
• Lead and launching any potential network migrations
• Developing relationships and socializing affiliate strategies across a diverse portfolio of clients, advancing strategies/objectives for select clients
• Establishing a strong understanding of client needs, solve complex challenges using subject matter expertise, drive process improvements, and strengthen client relationships
• Confidently navigates difficult client questions and responds credibly, can provide team with support on calls/in person during these conversations
• Assessing competitive landscape and providing recommendations, opportunities, suggestions, and education to clients and internal teams
• Continuously refining and updating the training process and materials for new hires.
• Identifying areas of internal cross-sell and present recommendations to clients, working with internal teams on next steps and partnering with clients through the cross sell process
• Leading Affiliate Marketing-related discussions and partaking in internal or public speaking opportunities
• Maintaining sufficient knowledge of core digital marketing channels, including influencer marketing, paid media, and earned/owned media
• Assisting sales team on audits, decks and pitches for prospective Affiliate Marketing clients
• Improving business processes & workflows to enable better collaboration & efficiency between account managers, clients, and business units
• Spearhead development of new department deliverables based on Affiliate Marketing industry evolution and opportunities
• Support the Affiliate business unit leader and upper directorate in reporting to the SVP of Paid Media and other upper executives on key client service pillars: same-store growth, retention, new business, and partnerships
• Identify critical client/account issues and escalate them to appropriate executives in a timely manner
• Anticipating the needs of the Affiliate business unit leader, upper directorate and the SVP of Paid Media by providing concise, actionable information on account opportunities
• Oversee high-profile accounts to stay current on applicable technology, tactics, and account obstacles
• Test and learn new strategies, features, and platforms and share findings with the Affiliate Marketing department

Director, Client Strategy – Media Director, App Focus

Commercial Counsel

Associate Director, Affiliate Marketing