Wpromote

Account Manager

• Act as Client point of contact and representative of the agency, presenting estimates, SOWs, project status, and deliverables
• Manage and monitor project lifecycle
• Manage day to day workflow, timelines, and milestones; working with the team to help drive scheduled deliverables, relay revision requests, record progress and help tackle obstacles as they arise
• Establish clear integration checkpoints to facilitate collaboration between the internal departments involved in the creative development process
• Own all internal correspondence such as crafting meeting reports, and reviewing creative and strategic briefs with an eye toward Client’s business goals
• Recap internal meetings, client and team feedback, decisions and deliverables in writing for dissemination to the team
• Create and maintains account/project status reports
• Coordinate and facilitate internal and client meetings
• Help develop and advocate for strategic goals, planning, and positioning
• Seek out opportunities for business growth with existing or new clients
• Collaborate with Account Lead and key project stakeholders to oversee project steps, tasks, requirements for SOW
• Manage internal asset management in partnership with the Production team
• Advocate for internal, cross functional teams (strategy, creative, production) to maintain integrity of the work, while staying on schedule and on budget

Senior Account Manager

Director

• Collaborate with a Writer partner to ideate and create work that delivers on client goals, both strategically and creatively.
• Work hand in hand with Writer to create presentations, including the ideas as well as the design and layout of decks, pulling mood imagery, and comping bespoke visuals to sell the concepts.
• Ideate within the realities and parameters of what can be executed within the given timeline and budget and work with Production to present work that is cutting-edge but feasible.
• Work alongside the Associate Creative Director team to actually make the work — overseeing and collaborating with the Production Department to keep the integrity of the creative.
• Present the work to creative leads and internal teams whenever needed.
• Be client-facing and be able to present work to clients, clearly verbalizing the essence of the ideas.
• Become acquainted with your clients, understanding their marketing approach, the environment in which they sell, and the type of work they’re interested in making.

Media Director

Designer

• concepting and designing brand campaigns in partnership with other creatives across a wide range of disciplines
• Deliver all graphic design components on assigned projects, including the conception of unique graphic systems/identities for campaigns
• Serve as a custodian of both the Giant Spoon brand and all our clients’ brands
• Partner with Art Directors to translate campaign ideas into a visual language that supports our clients’ mission and brand identity
• Create and curate creative decks/presentations
• Effectively share and present work internally to creative leadership
• Develop mood boards/inspiration boards to communicate design intent
• Recommend new visual formats and tools to leverage in client presentations
• Demonstrate flexibility in working cross-medium
• Create detailed print files and print mechanicals for efficient vendor communication
• Proactively manage priorities and adhere to tight timelines

Copywriter

• Collaborate with Art Director partner to ideate and create work that delivers on client goals, both strategically and creatively.
• Work hand in hand with Art Director to create presentations, including the ideas as well as the messaging and written copy throughout the deck.
• Ideate within the realities and parameters of what can be executed within the given timeline and budget and work with Production to present work that is cutting-edge but feasible.
• Write advertising copy, inclusive of scripts, headlines, OOH, etc. in a variety of styles and have the ability to flex their voice to fit any and all clients.
• Work alongside the Associate Creative Director team to actually make the work — overseeing and collaborating with the Production Department to keep the integrity of the creative.
• Present the work to creative leads and internal teams whenever needed.
• Be client-facing and be able to present work to clients, clearly verbalizing the essence of the ideas.
• Become acquainted with your clients, understanding their marketing approach, the environment in which they sell, and the type of work they’re interested in making.

Manager

• Leading B2B programmatic strategy development, aligning audience, messaging, and media delivery to client business objectives such as lead quality, account penetration, and sales velocity.
• Partnering with analytics and strategy teams to connect programmatic impact to CRM and pipeline metrics (MQLs, SQLs, pipeline velocity, ROI).
• Managing campaign execution and optimization across display, video, native, and ABM-driven programmatic programs.
• Contributing to the development and evolution of best practices for B2B audience segmentation, firmographic and technographic targeting, and multi-touch attribution.
• Collaborating with key B2B data and technology partners (Bombora, 6sense, LiveRamp, LinkedIn, Demandbase, etc.) to maximize platform capabilities and evaluate emerging solutions.
• Supporting new business efforts by contributing programmatic insights, recommendations, pricing considerations, and case studies that demonstrate B2B growth outcomes.
• Partnering closely with paid social, search, and content teams to help create cohesive, full-funnel demand generation programs.
• Sharing insights on emerging programmatic trends, privacy developments, and audience strategies relevant to B2B advertisers with both internal teams and clients.
• Maintaining financial discipline through accurate budgeting, pacing, forecasting, and performance reporting for client accounts.
• Resolving performance, strategy, or client relationship challenges by providing practical, data-driven recommendations and solutions.
• Representing the agency professionally in client meetings, partner conversations, and industry events while continuing to build expertise within the B2B programmatic space.

Senior Manager, Programmatic B2B

Art Director

• Serving as a senior strategic partner and embedded extension of the client’s marketing organization, leading paid search strategy, performance management, and executive-level business planning across a $100M+ multi-product media investment
• Operating as both a strategist and hands-on practitioner by driving campaign architecture, optimization, execution oversight, and innovation initiatives to ensure operational excellence and measurable business impact
• Managing highly complex enterprise account structures across SA360, Google Ads, Microsoft Ads, and other relevant paid search platforms
• Balancing multiple stakeholder groups, competing business priorities, and evolving growth objectives within a sophisticated enterprise ecosystem
• Driving strategic planning, forecasting, budgeting, testing roadmaps, and performance optimization initiatives aligned to client growth goals and broader business objectives
• Translating complex performance trends and business insights into clear, executive-level recommendations and action plans for senior client stakeholders
• Partnering closely with Client Strategy, Analytics, Strategy, Creative, and channel leadership teams to ensure integrated marketing alignment and operational excellence
• Identifying opportunities for innovation, growth, process improvement, and operational scalability across the engagement
• Leading, developing, mentoring, and supporting a team of four Paid Search Specialists through coaching, career development, quality assurance, prioritization, and performance management
• Providing strong oversight of campaign execution, QA processes, account health, and delivery standards to ensure flawless execution across the business
• Driving innovation and thought leadership across enterprise paid search strategy, automation, audience targeting, measurement, and optimization initiatives
• Managing and escalating critical client or account issues appropriately while maintaining strong trust and partnership with senior stakeholders
• Staying at the forefront of emerging trends, platform changes, AI-driven search developments, and evolving enterprise paid media strategies

Recruitment

• Focus on identifying, engaging, and nurturing top-tier talent across digital marketing
• Partner closely with recruiters and hiring managers to translate business needs into targeted sourcing strategies
• Uncover both active and passive candidates in highly competitive markets
• Build pipelines that fuel long-term growth

Recruiting Sourcer

Growth Marketing

• Own pitch and RFP strategy across Wpromote's new business pursuits, ensuring differentiated positioning, compelling narratives, and tight alignment to client business objectives
• Partner with Growth and Sales leaders to architect winning pursuit strategies, shape solution direction, and guide executive-level storytelling from kickoff through close
• Direct cross-functional pitch and RFP teams across executive stakeholders, media, creative, analytics, and channel experts, aligning every contributor around one cohesive recommendation
• Develop integrated full-funnel strategies that connect brand, performance, media, creative, and measurement into unified client solutions, leveraging the latest platforms, technologies, and consumer engagement trends
• Bring deep fluency across the evolving media landscape, including emerging digital channels, commerce and retail media, social, CTV, AI-driven marketing, and audience-first planning
• Make creative and messaging central to media strategy, not an afterthought, ensuring ideas are audience-centric, culturally relevant, and performance-oriented
• Translate complex business challenges into actionable marketing strategies that connect media investments to measurable business outcomes
• Partner with Client Strategy, Audience Strategy, and channel experts to ground every pitch and RFP response in Wpromote's methodologies, strategic POVs, capabilities, case studies, and proof points
• Stay ahead of industry shifts, emerging platforms, and evolving consumer behaviors, bringing fresh thinking into every pursuit
• Contribute to the evolution of Wpromote's go-to-market strategy, pitch and RFP methodologies, and storytelling frameworks
• Represent Wpromote's point of view on modern marketing, media innovation, and growth strategy, internally and in market

Senior Director, Growth Strategy – Agency Sales

• Developing cohesive, multi-channel media plans and go-to-market strategies.
• Translating client KPIs into budget allocations across Social, YouTube, and Programmatic (Display, Video, CTV, DOOH).
• Serving as the lead point of contact for client leadership.
• Commanding the boardroom during weekly status calls, QBRs, and high-stakes strategy sessions.
• Deeply understanding client unit economics and industry competition to identify "same-store growth" opportunities and assist the sales team in pitching new business.
• Understanding client SOWs and be able to make internal recommendations for how to best service the account.
• Responsible for quality control of all deliverables, providing structured mentorship, and managing the team’s career progression.
• Partnering with Analytics and Creative teams to interpret results through the lens of Multi-Touch Attribution (MTA) and Media Mix Modeling (MMM), ensuring insights are distilled into actionable business narratives.
• Driving campaign progression through rigorous testing frameworks and proactive exploration of new partners, emerging channels, and creative technology.

Senior Director, Client Strategy – Senior Media Director

• The Senior Director of Data Strategy oversees and guides our Data Strategy team, architecting the data capture, measurement, and analytics needs for Wpromote’s enterprise clients.
• The Data Strategy team acts as the central resource & lead for Digital Strategy & Analytics engagements with clients.
• Partner with a cross-functional team of exec-level leaders across Client & Media Strategy, Data Strategy & Analytics leaders to deliver scalable, high-quality, cross-channel data solutions and service experiences quickly to clients.
• Lead client engagements and strategy: Define challenges, build solutions, and guide clients toward better measurement while remaining hands-on in the delivery of client-facing solutions.
• Manage team operations: Project planning, resourcing, budget, and ensuring high client satisfaction.
• Evangelize measurement methods and solutions: Educate clients on technology, privacy, and data capture.
• Develop novel solutions: Collaborate with other teams to create cutting-edge measurement tools.
• Continue to enhance the Data Strategy and Analytics team’s menu of services.
• Acting as an escalation point to promptly resolve complex and occasionally unprecedented situations with broad definitions.
• Support growth: Pitching new business on the differentiated value of Data Strategy & Analytics services, crafting a consultative sales approach through consulting on prospect MarTech stacks.

Senior Director, Data Strategy

• Accountable for managing a book of retail media business across Amazon, Walmart, Target and other retailers
• Designing, implementing and managing ad spend across campaigns, while having a full grasp of how different ad types work together to further our client’s goals
• Monitoring daily trends, opportunities, and spend across multiple brands
• Proactively communicating with clients about account health, ad performance, sales, best practices, potential opportunities and developing action plans to improve results
• Working in a dynamic, time-intensive environment where competing priorities are commonplace
• Closely monitoring competitors and category trends
• Auditing prospective Amazon accounts and identifying areas for improvement to assist in the sales process
• Developing and maintaining a strong understanding of new or emerging trends within Amazon and other marketplaces
• Tasked with some special projects as needed to help the growth of the department

Senior Retail Media Manager

Performance Marketing

• Provide strategic ownership of full-funnel paid social advertising campaigns
• Inform the evolution of future standards through experimentation and proven learnings
• Lead client-facing communications with an emphasis on storytelling
• Contribute to agency thought leadership and coach team members
• Design and operationalize measurement frameworks

Senior Paid Social Manager

• Formulate full-funnel paid social strategies that tie media decisions to client business objectives (e.g., revenue growth, CPA, LTV, lead generation, brand awareness).
• Own day-to-day campaign setup, activation, and optimization across platforms including Meta, TikTok, Snap, Reddit, Pinterest, X, Nextdoor, and other relevant channels.
• Lead client communications for assigned accounts (with Director support), including weekly reporting, optimization rationale, and recommended next steps.
• Translate creative insights into testable hypotheses and partner closely with Creative leads (in-house teams, Wpromote creative retainers, or third-party agencies) to iterate on social-first creative assets and sequencing.
• Design and run experiments and A/B tests, capture learnings, and scale winning tactics; track experiment velocity and ensure insights are documented.
• Apply strict QA, tagging, and tracking discipline to ensure accurate delivery and measurement integrity.
• Build and maintain measurement-accurate setups, including platform pixel tagging, server-to-server integrations (CAPI/SDK where applicable), and first-party signal capture; leverage tools such as Events Manager and Pixel Helper to identify and escalate gaps to senior measurement partners.
• Participate in cross-functional pod workflows (Creative, Data Strategy, Paid Search, Programmatic) and execute against shared KPIs.