Workster

Product Marketing

• Define and execute the global product marketing strategy for the iGaming product suite, aligning roadmaps, launches and lifecycle campaigns with business goals
• Own product positioning, messaging and value propositions tailored to multiple regulated markets and player segments
• Lead and mentor a small product marketing team; set priorities, provide coaching and foster a collaborative, high-performance culture
• Plan and manage product launches end-to-end, coordinating with product management, growth, CRM, creative and legal/compliance to ensure timely, compliant execution
• Develop go-to-market playbooks, enablement materials and sales/partner resources to drive adoption and commercial outcomes
• Use quantitative and qualitative insights (player analytics, A/B testing, user research) to shape messaging, feature prioritisation and campaign optimisation
• Define KPIs for product marketing initiatives, monitor performance, and report on impact to senior stakeholders with actionable recommendations
• Collaborate with regulatory, compliance and responsible gambling teams to ensure all product marketing activity meets local requirements and company policies
• Represent product marketing in cross-functional forums and contribute to broader product and commercial strategy

Head of Product Marketing – IGaming

Social Media Manager

• Develop and execute social media strategies to increase engagement, reach, and community growth
• Manage day-to-day social media activities, including content creation, posting, and audience interaction
• Collaborate with internal teams and content creators to ensure alignment with brand voice and campaigns
• Monitor and analyze performance metrics, using insights to optimize content and strategy
• Stay up to date with social media trends, platform updates, and new opportunities
• Coordinate and manage influencer and creator partnerships
• Lead social media campaigns end-to-end, ensuring timely delivery and measurable results