Head of Product Marketing – IGaming

Workster

Head of Product Marketing responsible for iGaming product strategies and team leadership. Shape go-to-market tactics and collaborate across functions in a remote setting.

Posted 5/30/2026full-timeRemote • 🇵🇹 PortugalLeadWebsite

About the role

Key responsibilities & impact

Define and execute the global product marketing strategy for the iGaming product suite, aligning roadmaps, launches and lifecycle campaigns with business goals
Own product positioning, messaging and value propositions tailored to multiple regulated markets and player segments
Lead and mentor a small product marketing team; set priorities, provide coaching and foster a collaborative, high-performance culture
Plan and manage product launches end-to-end, coordinating with product management, growth, CRM, creative and legal/compliance to ensure timely, compliant execution
Develop go-to-market playbooks, enablement materials and sales/partner resources to drive adoption and commercial outcomes
Use quantitative and qualitative insights (player analytics, A/B testing, user research) to shape messaging, feature prioritisation and campaign optimisation
Define KPIs for product marketing initiatives, monitor performance, and report on impact to senior stakeholders with actionable recommendations
Collaborate with regulatory, compliance and responsible gambling teams to ensure all product marketing activity meets local requirements and company policies
Represent product marketing in cross-functional forums and contribute to broader product and commercial strategy

Requirements

What you’ll need

Proven experience (5+ years) in product marketing, growth marketing or product management within iGaming, gambling or adjacent digital entertainment sectors
Demonstrable track record of launching product features and campaigns that drove measurable acquisition, engagement or revenue impact
Strong commercial and analytical skills; comfortable working with data, experimentation frameworks and analytics tools
Excellent written and verbal communication skills with experience creating positioning, sales enablement and consumer-facing copy
Experience managing or mentoring a small team and working effectively with cross-functional stakeholders
Knowledge of regulatory and compliance constraints in multiple jurisdictions and a commitment to responsible gambling principles
Highly organised, proactive and able to prioritise in a fast-moving environment
Fluent English; additional European languages are advantageous
Eligible to work remotely in the country of employment and able to collaborate across CET-aligned hours

Benefits

Comp & perks

Remote-first, full-time role with a competitive salary and performance-linked bonus potential
Generous annual leave allowance and flexible working arrangements to support work–life balance
Professional development budget, training and opportunities to attend industry events and conferences
Equipment and home-office allowance to ensure a productive remote working setup
Comprehensive benefits package in line with local employment practices where applicable
Collaborative, diverse and inclusive culture with regular team events and cross-functional initiatives
Opportunity to lead a high-impact function and influence product direction at scale

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketinggrowth marketingproduct managementA/B testinguser researchdata analysisKPI definitioncampaign optimisationsales enablementplayer analytics

Soft Skills

leadershipmentoringcollaborationcommunicationorganisationproactivityprioritisationanalytical skillscreativityadaptability