Business Development and Marketing Coordinator, Sectors and Clients
DLA Piper
Marketing Associate Director – R&A Segment Partner
Wolters Kluwer
full-time
Posted on:
Location Type: Hybrid
Location: Kennesaw • Minnesota, Texas • 🇺🇸 United States
Visit company websiteSalary
💰 $153,200 - $216,850 per year
Job Level
Senior
About the role
- Serve as the primary marketing point of contact for the General Manager and leadership team of the R&A segment
- Translate business goals and customer needs into a clear marketing strategy and roadmap for the segment
- Own the full-funnel strategy—from awareness to conversion to retention—for the Professional segment
- Partner with Demand Generation, Product Marketing, Brand & Communications, eCommerce, and Content teams to bring integrated campaigns to life
- Develop and maintain deep knowledge of the R&A customer—firm size, buying behaviors, pain points, personas, and journeys
- Drive the creation and execution of segment-specific campaigns and content that resonate with R&A audiences
Requirements
- 8+ years of experience in B2B marketing
- 3+ years in a strategic or segment leadership role
- SaaS/software industry experience, required
- Experience developing messaging frameworks and segment-specific marketing strategies
- Exceptional communication and stakeholder management skills
- Knowledge of the tax and accounting profession or adjacent industries, a plus
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
- Travel Expense Coverage
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingmarketing strategycampaign developmentmessaging frameworkscustomer journey mappingfull-funnel strategycontent creationdata analysiscustomer segmentationdigital marketing
Soft skills
communicationstakeholder managementleadershipcollaborationstrategic thinkingproblem-solvingcreativityadaptabilityproject managementinterpersonal skills
