Marketing

• Orchestrate and execute cross-channel marketing programs focusing on Account Based Marketing (ABM)
• Lead development and execution of integrated strategies aligned with sales goals and business priorities
• Collaborate cross-functionally with Marketing, Sales, Business Development, Industry Strategy, Product Marketing, and Product Management to develop and implement go-to-market plans
• Support North America and EMEA regions with focus on CPG and Life Sciences sub-verticals
• Partner with Marketing Managers to develop and implement plans across ABM, campaigns, and events to drive demand and pipeline
• Plan, manage, and promote in-person and virtual events, including webinars
• Strategize and execute paid digital campaigns to increase awareness, generate leads, and support conversion goals
• Drive content creation and syndication initiatives to elevate brand visibility and support campaign objectives
• Design and implement lead ABM programs to grow the sales pipeline and accelerate customer acquisition
• Conduct ongoing market research to identify industry trends, competitive insights, and new opportunities
• Track and analyze campaign performance metrics, delivering insights and recommendations to optimize marketing effectiveness
• Support marketing operations including budget tracking, vendor coordination, and asset management
• Build understanding of Blue Yonder’s client base and align lead generation efforts with ideal customer profile and sales stakeholders

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